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VideoNuze Analysis (4 items)
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Making Programmatic Payoff in Mobile Video [SHIFT VIDEO]
Posted on 01-11-2016
As wireless carriers ramp up promotion of unlimited data and video viewing, mobile is poised to account for a bigger share of video viewing. As a result, understanding how...
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Deep Dive Into Programmatic Video Advertising [AD SUMMIT VIDEO]
Posted on 07-02-2014
Last week's Video Ad Summit program included two sessions on programmatic video advertising, one of the biggest trends in the business today. The morning session focused on the buy/agency side...
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1/3 Of Weather Company's Online Ad Revenue Now Comes From Programmatic
Posted on 01-22-2014
Last week at Adap.tv's Worldwide Publisher Conference, Curt Hecht, The Weather Company's Global Chief Revenue Officer shared an eye-opening data point: 1/3 of the company's online ad revenue now...
News from Around the Web (7 items)
- You.i TV Connects with Weather Group Multichannel News - 04-05-2018
- Mobile: The New Television AdExchanger - 07-10-2015
- The Weather Company's digital video strategy: Sunny with a chance of clickbait Digiday - 04-02-2015
- The Weather Company`s NewFront Pitch: Series That Span TV, Web and Mobile AdAge - 04-29-2013
- View Along the TV App Landscape B&C - 08-08-2011
- Special Report: Broadband Video Evolves B&C - 06-25-2008
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