As wireless carriers ramp up promotion of unlimited data and video viewing, mobile is poised to account for a bigger share of video viewing. As a result, understanding how...
Last week's Video Ad Summit program included two sessions on programmatic video advertising, one of the biggest trends in the business today. The morning session focused on the buy/agency side...
Last week at Adap.tv's Worldwide Publisher Conference, Curt Hecht, The Weather Company's Global Chief Revenue Officer shared an eye-opening data point: 1/3 of the company's online ad revenue now...