Weather

Making Programmatic Payoff in Mobile Video [SHIFT VIDEO] Posted on 01-11-2016
As wireless carriers ramp up promotion of unlimited data and video viewing, mobile is poised to account for a bigger share of video viewing. As a result, understanding how...
Deep Dive Into Programmatic Video Advertising [AD SUMMIT VIDEO] Posted on 07-02-2014
Last week's Video Ad Summit program included two sessions on programmatic video advertising, one of the biggest trends in the business today. The morning session focused on the buy/agency side...
1/3 Of Weather Company's Online Ad Revenue Now Comes From Programmatic Posted on 01-22-2014
Last week at Adap.tv's Worldwide Publisher Conference, Curt Hecht, The Weather Company's Global Chief Revenue Officer shared an eye-opening data point: 1/3 of the company's online ad revenue now...