VideoNuze Posts

Last Tuesday was VideoNuze’s CTV x AI PREVIEW: 2025 virtual which featured 18 senior executives on 5 sessions in 1 high-impact afternoon.

 Below are links to each of the sessions along with descriptions of each session and its speakers.


[VIDEO] Understanding Consumers’ Experience with AI and Entertainment

[VIDEO] Exploring How AI is Influencing CTV’s Effectiveness

[VIDEO] AI’s Capabilities Bring Benefits to CTV

[VIDEO] Interview with Paramount Global’s EVP, CTO and Head of Multiplatform Operations Phil Wiser

[VIDEO] How CTV and AI are Creating Breakthrough Experiences

Many thanks to our 3 generous partners FreeWheel, Mediaocean and Wurl!

Enjoy!

The following video was streamed at VideoNuze’s CTV x AI PREVIEW: 2025 virtual on February 25, 2025.

[VIDEO] Understanding Consumers’ Experience with AI and Entertainment
 
New research on consumers’ awareness and experience with AI and entertainment. Plus insights about CTV, advertising and viewership trends.

Jon Giegengack – Founder and Principal, Hub Entertainment Research

The following video was streamed at VideoNuze’s CTV x AI PREVIEW: 2025 virtual on February 25, 2025.

[VIDEO] Exploring How AI is Influencing CTV’s Effectiveness
Learn how AI is influencing CTV advertising’s effectiveness, including audience targeting, planning, optimization and measurement. What are the current opportunities and the long-term potential for AI to drive incremental value in CTV for both advertisers and streaming services?

• Bob Bress – VP, Head of Data Science, FreeWheel
• Brad Epperson – AWS WW Business Development Lead for Monetization (Media, Entertainment, Games and Sports)
• Jordan Greene – Co-founder and Chief Media Officer, Alpha Precision Media
• David Nyurenberg – Director, Digital Video Product Development & Innovation, Rain the Growth agency
• Jason Wiese – EVP, Strategic Insights and Measurement, VAB (moderator)

The following video was streamed at VideoNuze’s CTV x AI PREVIEW: 2025 virtual on February 25, 2025.

[VIDEO] AI’s Capabilities Bring Benefits to CTV
How is AI being implemented to benefit the CTV marketplace and what might be expected going forward? What are the new capabilities AI is enabling that add meaningful value to CTV?
 

• Gerry D'Angelo - Senior Advisor, Marketing & Sales, McKinsey & Company
• Asaf Greiner – GM, Protected by Mediaocean 
• Natasha Potashnik – Head of Data, Research & Measurement, Vevo
• Kevin Weigand - VP, Partnerships, Video & Audio, dentsu Media US Investment Solutions
• Colin Dixon - Founder and Chief Analyst, nScreenMedia (moderator)

The following video was streamed at VideoNuze’s CTV x AI PREVIEW: 2025 virtual on February 25, 2025.

[VIDEO] Interview with Paramount Global’s EVP, CTO and Head of Multiplatform Operations Phil Wiser

Learn how media companies, including Paramount, are approaching AI and its ability to drive CTV and streaming opportunities.

• Phil Wiser – EVP, CTO and Head of Multiplatform Operations, Paramount Global
• Will Richmond – Editor and Publisher, VideoNuze (interviewer)

The following video was streamed at VideoNuze’s CTV x AI PREVIEW: 2025 virtual on February 25, 2025.

[VIDEO] How CTV and AI are Creating Breakthrough Experiences
This session will focus on AI’s transformative impact on content and contextual advertising experiences delivered to connected TVs. What are the key innovations driving breakthrough personalization, relevance and value?

• Peter Crofut – Vice President, Business Development – Agencies & Brands, Wurl
• Albert Lai – Global Strategic Industry Leader, M&E, Google Cloud
• Bharad Ramesh – CEO & Co-Founder, Aqxle AI
• Marilois Snowman – Founding Partner and CEO, Mediastruction
• Peter Csathy – Chairman, Creative Media (moderator)

Peacock subscribers held steady at 36 million from Q3 to Q4, though up from 31 million a year ago. Importantly Peacock’s quarterly loss declined from $825 million in the year ago quarter to $372 million this quarter. Elsewhere at Comcast, the company lost 139K broadband subscribers in Q4, worse than the 34K loss a year ago.

We also discuss Fox’s increase in Super Bowl ad rates to $8 million, and new data showing how FAST apps built into the TVOS are garnering more attention.

Thanks to our sponsor this week, Looper Insights. Click to access their new report, “Streaming Forward: Trends Shaping Digital Entertainment in 2025.” Colin has the QR code on his site to scan for the report as well.

Listen to the podcast to learn more (26 minutes, 1 second)

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Netflix reported strong Q4 results, adding 19 million subscribers globally to end 2024 at nearly 302 million. We discuss what was behind the growth, which was up across all regions except EMEA where it was flat. Netflix’s huge scale gives it the ability to invest heavily in content, while others are pulling back.

Netflix’s ad-supported tier accounted for 55% of sign-ups where it’s available and we talk about the role this tier has played while password sharing has been eliminated. Last, Colin explains the important role of games in Netflix’s future.  

Separate, complimentary sign-up is now available for VideoNuze’s virtual CTV x AI conference on Feb. 25th. Grab a ticket now!

Listen to the podcast to learn more (33 minutes, 33 seconds)

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