VideoNuze Posts

Cisco has released its 10th annual Visual Networking Index, forecasting that video will account for 75% of global mobile data traffic by 2020, up from 55% in 2015. The U.S. is forecast to have the highest level of mobile video at 77% of mobile data traffic, a 49% annual growth rate from 2015.

Globally, mobile data will account for 367 exabytes of data per year, an 8x increase from 44 exabytes in 2015. The growth is driven by an increase in the number of mobile users and smart mobile devices and plus faster network speeds. Cisco estimates that by 2020, 5.4 billion people, or 69% of the global population, will have mobile phones, eclipsing the 5.3 billion that have electricity and the 2.2 billion that have landlines.

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ISPs NetZero and Juno, both part of United Online, will deploy Synacor’s web portal, which includes syndicated content including “Don’t Miss” an original video program covering TV shows, the companies announced this morning. The portal also includes joint monetization opportunities. The portal uses responsive design for optimization across desktop and mobile devices. NetZero and Juno maintain over 1 million active accounts across broadband, mobile broadband and high speed dial-up.

Google’s parent Alphabet reported strong Q4 ’15 earnings late yesterday, with $21.4 billion in revenue (up 18% vs. Q4 ’14) and operating income of $5.4 billion (up 22% vs. Q4 ’14). On the earnings call, Alphabet CFO Ruth Porat and Google CEO Sundar Pichai repeatedly cited YouTube as one of the key contributors to the company’s very successful quarter.

But as usual, there were few specifics of YouTube’s actual financial performance disclosed, with Porat only saying “YouTube revenue continues to grow at a very significant rate” primarily due to the TrueView skippable ad unit.

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The NFL announced yesterday that it was splitting broadcast rights to Thursday Night Football in 2016 and 2017 between CBS and NBC. The WSJ reported that each network will pay $225 million for the annual rights, a 50% increase over the $300 million per season that CBS alone had been paying.

But the higher broadcast fees are just the beginning of how the NFL will more fully monetize the upcoming seasons. More intriguing were the sentences from the NFL’s press release: "The NFL is in active discussions with prospective digital partners for OTT streaming rights to Thursday Night Football. A deal announcement is expected in the near future."

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Late last week Roku announced it was developing a hybrid set-top box, expanding on the “Roku Powered” partner program it announced back in September, 2014. Roku’s hybrid set-top will give pay-TV operators a single, inexpensive device to deliver linear and OTT services. Variety also reported that Roku has raised an additional $45.5 million, bringing total funding to date to approximately $200 million.  

Ironically (though perhaps not coincidentally), Roku’s hybrid set-top news came at the end of a week during which FCC Chairman Tom Wheeler unveiled a new regulatory initiative to “Unlock the Set-Top Box.” While his plan is light on details, it would essentially impose a new technology mandate on pay-TV operators to provide access to their programming to device manufacturers such that new interfaces and retail business models could be developed.

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I'm pleased to present the 308th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

In today’s podcast we discuss a number of different items that hit our radar this week. We start with Facebook’s growing impact in video, which was detailed on the company’s earning call earlier this week.

We then transition recent research from Nielsen which Colin analyzed, showing the level of viewership by device.

Next up, Colin and I were watching reports from the Sundance Film Festival noting the aggressive bidding by Amazon and Netflix, underscoring another industry segment being disrupted by SVOD. Last, we touch on the problems Netflix is already running into with its international expansion. Indonesia was the latest country to raise red flags on Netflix’s content this week.
 
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Facebook reported record results for 2015 late yesterday and on the earnings call, video was the first thing Mark Zuckerberg highlighted when discussing the company’s product strategy for delivering more engaging experiences. He added that 100 million hours of video are now watched daily on Facebook by 500 million people (though “watch” can be an ambiguous term for Facebook given its autoplay, audio-off format).

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At last month’s SHIFT // Programmatic Video & TV Ad Summit, David Szahun, American Express’s Director of US Media, Global Brand Marketing and Digital Partnerships shared his insights about the evolution of programmatic video & TV and why he’s bullish on both. In particular, David zeroed in on the need for “premium programmatic video” which he defines as a direct buyer-to-publisher relationship, with a fixed CPM, guaranteed premium reserve inventory and first-party data overlay. David explains more about why he believes this is valuable.

In a follow-up interview with me, David also provides thoughts on why programmatic TV is developing more slowly than video, why addressable TV with automation isn’t here yet, how American Express is organized and what role its agency plays, and the key challenges for programmatic. Throughout, David is quite candid and thoughtful about how AmEx views programmatic and how it’s being incorporated into the company’s marketing mix.

Note, all of the SHIFT session videos are now included in the player below.

watch the session video