VideoNuze Posts (19 items)
Why American Express is Bullish on Programmatic Video [SHIFT VIDEO]
Posted on 01-28-2016
At last month’s SHIFT // Programmatic Video & TV Ad Summit, David Szahun, American Express’s Director of US Media, Global Brand Marketing and Digital Partnerships shared his insights about...
What’s Driving Growth in Programmatic Video & TV and What’s Ahead? [SHIFT VIDEOS]
Posted on 01-18-2016
What’s driving the growth in programmatic video & TV and what’s ahead? These questions were the focus of our opening and closing sessions, respectively, at last month’s SHIFT //...
What’s the Agency’s Role in the Programmatic Video Future? [SHIFT VIDEO]
Posted on 01-14-2016
As the traditional bridge between buyers and sellers in the video ad business, agencies have a huge vested stake in how programmatic plays out. On the one hand, programmatic gives...