American Express
VideoNuze Analysis (4 items)
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Making Multiscreen Campaigns Pay Off [AD SUMMIT VIDEO]
Posted on 07-26-2016
At last month’s Video Ad Summit, Brenley Higgins (Director, US Media, American Express) and Greg Manago (Co-president, Mindshare Content + Entertainment) shared their insights about how audience fragmentation and...
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Why American Express is Bullish on Programmatic Video [SHIFT VIDEO]
Posted on 01-28-2016
At last month’s SHIFT // Programmatic Video & TV Ad Summit, David Szahun, American Express’s Director of US Media, Global Brand Marketing and Digital Partnerships shared his insights about...
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Google and American Express Discuss "My Business Story" Initiative's Success [VIDEO]
Posted on 08-02-2012
Recognizing that online video isn't just for big media brands, last year Google and American Express teamed up to create "My Business Story," a video tool for small businesses...
News from Around the Web (15 items)
- TV Networks Recast the Role of Commercials NY Times - 02-26-2016
- Amex: "Programmatic TV Is Still A Very Manual Process" AdExchanger - 12-03-2015
- American Express Launches Video Series Mediapost - 10-27-2014
- American Express Announces Indie Film Distribution Program Home Media Magazine - 06-09-2014
- Cablevision Ups Interactive TV Ad Platform Multichannel News - 04-30-2014
- How Red Bull, AmEx and Dove Win By Proudly Branding Their Content Contently - 04-15-2014
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