VideoNuze Posts

Happy Holidays! This will be my last post of 2015, as I plan to take some time off through New Year's.

It’s been another hectic year of growth for online video, packed with new product/service announcements, technology innovation, changes in business models and new content development. It’s safe to say that online video is now the biggest priority for everyone in the video ecosystem.

For VideoNuze, 2015 was a busy year of helping industry executives understand the swirl of activity through our daily editorial. Conferences have also become a bigger part of VideoNuze’s mission, bringing together industry executives to discuss and debate key topics.

In 2015 VideoNuze hosted its 5th annual Online Video Ad Summit, which drew 450+ attendees. We also introduced SHIFT // Programmatic Video & TV Ad Summit, which drew 380+ attendees. Finally we hosted our inaugural NABShow Online Video Conference in Las Vegas. We’ll be doing all 3 of these conferences in 2016 (contact me to learn more).

As always, I’m extremely grateful for all of the industry companies that have sponsored VideoNuze and our events in 2015, without whom none of this would be possible. Thank you! And of course a huge thank you to VideoNuze’s daily readers, podcast listeners and conference attendees.

I wish you and your families a happy, healthy holiday season and all the best in 2016!

I'm pleased to present the 304th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

2015 has been another big year of change in the video industry. On this week’s podcast we dig into some recent research on changes in linear TV consumption from Nielsen and the rise of connected TV devices. We also discuss research showing the relationship between pay-TV and SVOD.

Listen now to learn more!

(Note, this is our 49th podcast of 2015; we’re taking a break next week and will be back on January 7th. Happy holidays to all of our listeners!)

Click here to listen to the podcast (19 minutes, 52  seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

New research from Interactive Broadband Consulting Group (IBB) suggests that pay-TV subscribers may actually be more fertile targets for adding SVOD services than non-pay-TV subscribers. IBB found that 31% of current pay-TV subscribers plan to add an SVOD service over the next 6 months, vs. 21% for non-pay-TV subscribers.

The data supports the theory that heavier TV watchers seek more great TV to watch (and therefore are more prone to subscribe to SVOD services which are offering a ton of originals) than lighter watchers. That’s not to say there isn’t also a segment of what I’ve called “entertainment-only’s” who will resist paying for the multichannel bundle which is anchored by expensive sports networks.

continue reading on VideoNuze iQ

At the recent SHIFT // 2015 Programmatic Video & TV Ad Summit, the data’s vital role in programmatic was a recurring them. In a dedicated morning session, “Data is the New King: Re-Aggregating Audiences in the Programmatic Era,” Matt Spiegel, SVP/GM, Marketing and Technology Solutions at MediaLink led an insightful discussion

Participating on the session were Bob Ivins (EVP, Cross Media Business Development, comScore),
Brian Leder (SVP, North America Media, Razorfish), Manny Puentes – CTO, Altitude Digital and Julian Zilberbrand (EVP, Audience Science, Viacom).

Among the many topics the group explored were how to validate 3rd-party data sets, how data drives ROIs, the impact data has on content creation, new staffing requirements and lots more.

Watch the session video now

I'm pleased to present the 303rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

In this week’s podcast Colin and I discuss our top 10 online video stories of 2015. A lot happened this year and it’s been tons of fun to cover and try to make sense of it. If you disagree with any of our choices, then as always, we welcome your feedback.

We’re going to try to slip in one year-end podcast next week, but in case you’re heading out early for the holidays, Colin and I would like to thank all of our listeners for tuning into our podcast this year, and wish all of you happy holidays!

Listen now to learn more!

Click here to listen to the podcast (28 minutes, 57  seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Amazon announced this morning that it has added content from NBC, NBC Sports, Watch HGTV, Watch Food Network, Watch Travel Channel, Fox Now, NPR One, GoPro and others to Fire TV. Amazon said there are now over 4,000 channels, apps and games available in Fire TV, which it believes is the largest of any connected TV device. Amazon also said Amazon is the top-selling connected TV device “across all retailers” from July-October, though it’s not clear what retailers are included.

All of this additional content strengthens Fire TV, especially in the all-important holiday season. Conversely, I’ve been spending a lot of time with my Fire TV over the past week, and I’ve been surprised, and quite disappointed, with Fire TV’s implementation (or lack thereof) of the 20 content partners Amazon announced on Dec. 8th as part of its new “Streaming Partners Program” (SPP).

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Akamai has released its Q3 2015 State of the Internet report and, as always, it is chock full of details about global Internet connections. One of the more interesting data points Akamai found related to online video is that 15% of the world’s Internet connections now average 15 mbps or higher, the speed Akamai has designated to be “4K ready.” That’s up from 12% in Q3 ’14.

South Korea once again had the highest percentage of connections above 15 mbps, at 45%, which was actually down from 66% in Q3 ’14. In second place was Sweden at 38%, up from 29% a year ago, followed by Norway at 37%, up from 21% a year ago. Switzerland and Hong Kong  (both at 36%) rounded out the top 5 countries that are 4K ready.

continue reading on VideoNuze iQ