At the recent SHIFT // 2015 Programmatic Video & TV Ad Summit, the data’s vital role in programmatic was a recurring them. In a dedicated morning session, “Data is the New King: Re-Aggregating Audiences in the Programmatic Era,” Matt Spiegel, SVP/GM, Marketing and Technology Solutions at MediaLink led an insightful discussion
Participating on the session were Bob Ivins (EVP, Cross Media Business Development, comScore),
Brian Leder (SVP, North America Media, Razorfish), Manny Puentes – CTO, Altitude Digital and Julian Zilberbrand (EVP, Audience Science, Viacom).
Among the many topics the group explored were how to validate 3rd-party data sets, how data drives ROIs, the impact data has on content creation, new staffing requirements and lots more.