VideoNuze Posts

Seeking to simplify and cost reduce the process of launching new OTT services, Brightcove and Accedo have partnered to introduce Brightcove OTT Flow, powered by Accedo, a turnkey OTT solution for media companies.

The solution was developed in response to the companies’ recognition that the OTT launch process typically involves numerous technology providers and custom development which in turn lead to steep development and maintenance costs plus long timelines. In the fast-moving OTT world, these obstacles hinder innovation and competitiveness.

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I'm pleased to present the 317th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Live-streaming was in the headlines this week as the NFL announced Twitter as its partner for Thursday Night Football games and Facebook unveiled a slew of new features for Facebook Live.

On this week’s podcast, Colin and I discuss details of both of these initiatives, comparing and contrasting the upside. Colin is more enthusiastic about the Twitter-NFL deal, which is still a bit of a head-scratcher for me. Conversely, I’m very bullish on Facebook Live and believe it’s a natural extension of how Facebook is already used. The live-streaming battle will heat up further when YouTube launches its own live feature soon.

All of this means that live-streaming is poised to become a much more mainstream activity going forward.

Listen now to learn more!

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A year ago, in “Mobile Live Streaming Looks Like An Important New Video Category,” I asserted that, after playing around a bit with Meerkat and Periscope, I was convinced that live-streaming had huge potential. I envisioned lots of interest in both personal and professional uses across breaking news, promoted broadcasts and companion streams to larger events.

Fast forward to yesterday, with Facebook launching a slew of new live-streaming features to Facebook Live, building on its initial launch of live video as part of Mentions last August. With Facebook doubling down on live video, I think it’s pretty clear this is a category that is poised to soar, as infinite applications crop up.

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Magnet Media, a strategic content studio, has debuted its Native Video Content Network, formalizing a customized content distribution model that’s been selectively used for its agency and brand clients.

In a call with Magnet Media’s CEO Megan Cunningham, she stressed that the network uses native integrations of large video players by human editors, not simply 15 and 30-second ads placed in publishers’ pre-existing ad units as commonly seen in other video syndication models. A key benefit of native placements in editorial is avoiding ad-blocking.

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Ooyala has released a new HTML5 player aimed at delivering faster video load times on desktop and mobile devices for both on-demand and live streaming with HLS and DASH.

Jonas Flodh, Ooyala’s senior director, global product management, told me that the guiding vision for the new player was flexibility. Ooyala wanted the player to not only load fast, but also offer quick customization, seamless monetization and analytics plug-ins.

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Underscoring once again how unpredictable the online video space is, Twitter has emerged as the unlikely winner of the rights to stream NFL Thursday Night Football (TNF) games for the 2016-2017 season. Just yesterday I wrote that with Facebook and Apple bowing out, the bidding likely came down to Amazon, Verizon and Google, with Verizon the most likely winner for a variety of reasons.

On the one hand, Twitter’s interest in streaming the TNF games makes sense, as recently returned CEO Jack Dorsey has publicly stated that a top 2016 priority is live streaming, including leveraging its Periscope product. The 10 TNF games give Twitter a marquee property to highlight live streaming, which complements Twitter activity around all games. And Twitter already had a deal in place with the NFL for highlight clips.

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Late Friday afternoon, Bloomberg reported that Facebook had dropped out of the bidding for streaming rights to the NFL’s Thursday night package. That news followed Recode’s report from last month that Apple had also withdrawn. With two of the most likely candidates now gone, the only digital players remaining who are both big enough to afford the deal and for whom it potentially makes enough strategic sense are likely Verizon, Google and Amazon (I’m excluding Yahoo since its own instability almost certainly precludes a bid).

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Integral Ad Science will provide its video viewability targeting segments to AudienceScience for inclusion in the company’s Helios Advertising Enterprise Advertising Software, the companies announced today. AudienceScience clients will be able to build campaigns that include specific video viewability levels based on Integral Ad Science’s data.

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