There are a lot of questions swirling these days about how ad spending is going to be reallocated given the virus's interruption of live sports. I'll be publishing a...
Ad tech provider MediaMath is forging strongly into programmatic video and connected TV, by among other things joining the board of the IAB Digital Video Center of Excellence, and seeking...
Integral Ad Science will provide its video viewability targeting segments to AudienceScience for inclusion in the company’s Helios Advertising Enterprise Advertising Software, the companies announced today. AudienceScience clients will...