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Inside the Stream: Disney’s Bold OpenAI Bet and the WBD Battle Rages
In a bold move, Disney has licensed 200 of its characters for use in OpenAI’s Sora. In today’s podcast we discuss the benefits and risks of the deal, which opens a new chapter of collaboration between rights holders and AI platforms. We like Disney’s openness to user-generated content to better compete with YouTube, but are cautious about the effectiveness of the proposed guardrails in deterring misuse of Disney’s prized characters.
Then we shift focus to the battle to own Warner Bros. Discovery. Colin thinks Netflix is likely to prevail, while I think Paramount has the edge. We explain why.
Listen to the podcast to learn more (22 minutes, 51 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: AI, Deals & Financings, Podcasts, Studios
Topics: Disney, Netflix, OpenAI, Paramount, Podcast, Warner Bros. Discovery
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Inside the Stream: MS NOW Expands Streaming; Amazon’s Engagement; Microdrama Growth
This week on Inside the Stream, we start with MS NOW’s plan to evolve into a streaming and community hub for progressive activism. Given cord-cutting and the decline of linear TV news consumption by younger viewers, we see it as a positive move. Next, we discuss why data indicates engagement with Prime Video is far lower than other streaming services. Finally, microdramas continue their growth and monetization.
Listen to the podcast to learn more (23 minutes, 1 second)
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Topics: Amazon, MSNBC, Podcast
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Inside the Stream: Canela Media Taps AI for Content and Monetization
This week on Inside the Stream, Canela Media’s global president Philippe Guelton joins us to talk about how the company is tapping AI for content and character creation, user experience and monetization. Canela Media target the U.S. Hispanic market with culturally relevant content. As Philippe describes, a key initiative is Club Canela, a loyalty program which features an AI-generated virtual host named Diego. AI is also leaning into creating microdramas, and using data to better understand its audiences.
Listen to the podcast to learn more (22 minutes, 45 seconds)
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Inside the Stream: Executives Discuss Field & Stream TV FAST Launch
This week on Inside the Stream we interview Doug McNamee, President of Field & Stream and Nick Rhodes, CEO of Outdoor America Holdings on their new partnership to rebrand Outdoor America’s FAST channel as Field & Stream TV. Doug and Nick discuss the reasons behind the rebrand, the content strategy and where Field & Stream TV fits in the overall outdoor media industry, which has many popular YouTube personalities. They also discuss how Field & Stream TV will be monetized and various opportunities ahead.
Listen to the podcast to learn more (31 minutes, 51 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Field & Stream, Outdoor Channel
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Inside the Stream: Fubo’s Growth, Netflix’s New MAVs Metric, Streamers’ Frustrations
Fubo’s deal with Disney has closed and during this week’s earnings call Fubo outlined the path forward. We discuss the four areas of benefit which were identified and what the future might look like.
Then we explore Netflix’s new Monthly Active Viewers metric, which is defined as those who watched at least one minute of ads on Netflix per month, multiplied by Netflix’s estimated average number of people in a household. Netflix said it now has 190 million MAVs globally. We explore whether this a valuable metric or not. Last, we dig into new data from Gracenote which shows FAST growth and viewers’ frustrations.
Listen to the podcast to learn more (29 minutes, 3 seconds)
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Topics: Disney, fuboTV, Gracenote, Netflix, Podcast
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Inside the Stream: Tubi is Profitable, YouTube Keeps Growing, Peacock’s in Neutral
First up this week, Fox reported that Tubi turned profitable for the first time this past quarter, with revenue up 27% and view time up 18%. Tubi has been a major ad-supported streaming success story.
Speaking of success stories, next we discuss YouTube, which keeps growing. Alphabet reported that YouTube’s ad revenue in Q3 was $10.3 billion, up 15% vs. the prior year. Shorts is a particular highlight for the company, which separately announced voluntary buyouts this week.
On the flip side, we discuss how Peacock’s subscribers have been stuck at 41 million for the past 3 quarters. In fact they’re up just 7 million since the end of Q1 ’24. While losses have declined, the $2.5 billion per year NBA rights deal is going to weigh on future profitability. And as we discuss, it’s not clear how many longer term subscribers the NBA games will drive.
Listen to the podcast to learn more (26 minutes, 57 seconds)
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Categories: Advertising, Podcasts, Sports
Topics: NBA, Peacock, Podcast, Tubi TV, YouTube
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Inside the Stream: Netflix’s Ad Revenue to Double; Can Peacock Fly With the NBA?
Netflix reported Q3 ’25 results this week and said it expects advertising revenue to more than double in 2025 vs. 2024. As Colin and I discuss, it wasn’t that long ago that Netflix rejected the idea of offering an ad-supported tier at all; now that tier is driving significant growth for the company.
Meanwhile, with the NBA season underway, games on NBC and Peacock are being broadcast and streamed. But, we’re skeptical that the $27 billion 11-year rights deal is likely to pay off for Peacock in sustainable subscriber growth or significantly increased time watched.
Listen to the podcast to learn more (28 minutes, 57 seconds)
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Topics: Netflix, Peacock, Podcast
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Inside the Stream: Antenna’s Subscriber Views Exposes Programming’s True Value
Antenna’s CEO Jonathan Carson joins us this week to explain his firm’s new product, Subscriber Views, which reveals programming’s true value for streaming services. Subscriber views marries licensed ACR data with Antenna’s own streaming subscriber data to derive viewers’ behavior around specific pieces of content. Subscriber Views then creates metrics for programming’s value in driving subscribers’ acquisition, retention and engagement.
As Jonathan explained, big streaming services have sophisticated analytics teams who understand the value of their own programming, but Subscriber Views provides a competitive intelligence tool to better understand viewers’ behavior on other services. Subscriber views data helps streamers better target their programming investments, schedule their releases and inform bundling options.
Listen to the podcast to learn more (37 minutes, 53 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: Analytics, Podcasts, SVOD
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