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Inside the Stream: Paramount-WBD Deal is Approved, Now For the Hard Part
California’s Rob Bonta and 11 other Attorneys General signed a consent decree clearing the way for Paramount Skydance to acquire Warner Bros. Discovery. On today’s podcast we dissect the decree, with a particular focus on the $1.5 billion incremental spending on US production that Paramount agreed to (which translates to $300 million per year).
As we explain, how and on what this $300 million will be spent is highly ambiguous. We question what the guardrails are, and indeed how enforceable they are in reality. Net, net, we believe that Bonta and the AGs had a weak antitrust case and faced a lot of pressure to settle. That’s what they did. The consent decree gives the Hollywood community only a small amount of ill-defined and short-term relief.
Importantly, we believe that now the hard part really starts for company CEO David Ellison. $80 billion of debt to service. Fierce competitors with virtually unlimited resources. Constant technology innovation. Changing consumer tastes. It’s a witches’ brew that Ellison and his team are taking on.
Listen to the podcast now! (35 minutes, 4 seconds)
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Topics: Paramount, Podcast, Warner Bros. Discovery
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Inside the Stream: Amazon is Making All the Right Moves in Streaming
Amazon is making all the rights moves in streaming, including launching a new specialty SVOD discounted bundle, investing significantly in marquee sports to drive the Prime “flywheel,” diving deeper into video podcasts and short-form, enabling product discovery and purchase within viewers’ experiences while also unifying these experiences across streaming services in just one app, plus much more.
Colin and I like the playbook Amazon is running which adheres to a strategy Jeff Bezos articulated over 10 years ago about how to use video to build value in Prime, its core revenue engine. Amazon is putting itself in a pole position for the future of streaming and TV.
Listen to the podcast now! (26 minutes, 10 seconds)
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Apple Podcasts Spotify Amazon Music RSSCategories: Commerce, Podcasts, Sports, SVOD
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Inside the Stream: Ampere Analyst Interview on SVODs’ Opportunity to Launch Free Tiers
SVOD subscriber additions are cooling, and even as the industry leans into engagement metrics, growth still drives valuations.
That's the setup for our conversation with Rahul Patel, Principal Analyst at Ampere Analysis in London, who joins us exclusively on Inside the Stream for the first time to dig into his new report on why global SVOD services might launch free, ad-supported tiers (note, not necessarily a conventional FAST service per se).
Rahul walks us through why streamers have a history of successful "big swings" - original content, password-sharing crackdowns, lower-priced hybrid ad-supported models - and where free tiers fit. He breaks down the motivations and benefits, the risks, and his predictions for which geographies are most likely to see this happen and when.
Colin and I agree free tiers are one of the biggest areas of untapped potential for SVODs, and we expect to see real movement here soon.
Listen on for this engaging interview (32 minutes, 38 seconds)
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Categories: Advertising, Podcasts, SVOD
Topics: Ampere Analysis, Netflix, YouTube
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Inside the Stream: All the Highlights of a Busy Streaming Summer
There were a lot of new streaming dynamics that unfolded this summer, including YouTube’s growing dominance and budding rivalry with Netflix, two movies from YouTube creators that have generated a combined $900 million+ at the box office, Comcast splitting off NBCUniversal, Fox acquiring Roku, sports migrating to streaming, the ongoing Paramount-WBD saga and much more.
We discuss the top stories we covered over the summer and what’s on tap for a busy Fall.
Listen on to learn more (35 minutes, 28 seconds)
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Apple Podcasts Spotify Amazon Music RSSCategories: Advertising, Cable Networks, Creator Economy, FAST, Podcasts, Sports, Studios, SVOD
Topics: Comcast, Fox, NBCU, Netflix, Paramount, Podcast, Roku, Warner Bros. Discovery, YouTube
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Inside the Stream: SVOD Ad-Free Pricing Gap Tests Limits; YouTube’s Dominance
First up this week we talk about new data from Ampere Analysis showing that the growth in SVOD price increases is moderating. But the gap in pricing between ad-free and ad-tiers is getting bigger. Colin and I have a somewhat different take on the consequences of this price gap growth. From my vantage point it seems like the SVOD services are testing the commitment ad-free subscribers have to avoiding ads by paying evermore to do so. But I acknowledge everything has a limit.
We then shift to talking about YouTube. Research from Attest shows that 90% of Americans are now accessing YouTube daily, ahead of streaming and live TV. And time spent with YouTube and other social video tops streaming and live TV.
YouTube also continues making moves to boost creator monetization and deepen creator loyalty. These include shortening up view time required to monetize a video, embedding Amazon tags to drive affiliate revenue, and potentially paying large sums to top creators to keep their content exclusive to YouTube for defined windows.
Listen on to learn more (26 minutes, 52 seconds)
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Apple Podcasts Spotify Amazon Music RSSCategories: Aggregators, Creator Economy, Podcasts, SVOD
Topics: Netflix, Peacock, Podcast, YouTube
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Inside the Stream: Interview With Antenna’s VP, Strategy On New Specialty SVOD Research
We’re pleased to welcome Antenna’s VP, Strategy Brendan Brady back to Inside the Stream for an exclusive interview about the firm’s new State of Subscriptions research focused on specialty SVOD services.
Antenna’s research found that specialty SVOD (streaming services targeted to specific audiences and focused on content niches) continue to thrive, with 1.8 million net subscriber additions in Q2 ’26. Specialty SVOD’s growth is outpacing the broader SVOD category. Howdy (owned by Roku) and Wonder Project have emerged as particular specialty SVOD winners.
Amazon Channels plays a dominant role in specialty SVOD, accounting for 67% of net subscriber additions in Q2. As Brendan explains, Amazon Channels is the de facto “front door” to specialty SVOD sign-ups. While Roku and YouTube Primetime Channels have made some inroads, they are still far back. We also discuss whether there’s a play for Disney and Netflix in this space.
As we move into the final part of 2026, and the all-important holiday season, Brendan says YouTube is worth watching closely, to see if it can leverage its massive user base to become a meaningful player in specialty SVOD distribution.
Listen on to learn more (31 minutes, 38 seconds)
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Apple Podcasts Spotify Amazon Music RSSTopics: Amazon, Antenna, Howdy, Roku, Wonder Project
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Inside the Stream: Tubi is Firing on All Cylinders; YouTube Further Ups Its Game
Tubi’s latest results, including key engagement metrics, suggest it is firing on all cylinders, validating its place as a winner in the evolving FAST space. Meanwhile, YouTube is upping its game, both by pursuing a major design/UI overhaul, and also by raising the minimum threshold for creators to earn money on the platform.
We discuss all, as well as implications for the broader streaming industry.
Listen on to learn more (31 minutes, 7 seconds)!
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Apple Podcasts Spotify Amazon Music RSSCategories: Aggregators, Creator Economy, FAST, Podcasts
Topics: Podcast, Tubi TV, YouTube
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Inside the Stream: WBD’s Fundamentals Keep Sliding; Disney Emphasizes Streaming
Warner Bros. Discovery reported its Q2 ’26 earnings this week, revealing continued healthy growth in its Streaming segment, but significant declines in revenue and earnings in both its Studios and Global Linear Networks segments.
As we discuss, the new report further illustrates how WBD’s value continues to slide compared to February, 2026 when the Paramount deal was announced. As such, lenders and equity contributors to the deal should be re-evaluating their participation and terms with a fresh set of eyes.
Further, in light of a trial that won’t even start until March, 2027, Larry Ellison, who has by far the biggest financial exposure on the deal, would benefit from reconsidering whether this deal, particularly on its current terms, is still worth pursuing. We reiterate that we see no better than a 25%-30% chance the deal will actually close.
We then turn our attention to Disney, which struck a partnership with TikTok this week and appears to be considering launching some type of free streaming service. We discuss the merits of both of these moves.
Listen on to learn more (33 minutes, 9 seconds)
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Apple Podcasts Spotify Amazon Music RSSCategories: Deals & Financings, Podcasts, Studios
Topics: Disney, Paramount, Podcast, TikTok, Warner Bros. Discovery
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