The YouTube colossus rumbles on as new data shows YouTube with 51 million viewers in the UK in Q4 ’25, just edging out the BBC with 50.8 million viewers. The caveat is that this is for three minutes only, with an expanded 15 minute definition still showing the BBC ahead. 

Meanwhile ad-tier usage among paid streaming services continue to increase across the board. Netflix has 40% of its active accounts using its ad plan, while Disney+ has 44% and HBO Max has 28%, all up year-over-year. Last we discuss the impact of Peacock of losing Versant content. 

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