• Inside the Stream: SVOD Matures, WBD Deal Impacts TV Audience Shares

    Friday, February 27, 2026, 12:16 PM ET
    |
    Posted by Will Richmond

    First up this week we discuss Antenna’s new State of Subscriptions report, which shows a maturing SVOD market with single-digit subscriber growth in 2025. Spike days of acquisition continue to be concentrated, with Q4 becoming ever more important. Churn has also stabilized. We also discuss the increasingly important role of bundling.

    As we recorded the news broke that Netflix has backed out of the bidding for WBD, so we briefly discuss that, in the context of the latest Nielsen The Gauge numbers and how TV viewing shares will change when the deal eventually closes. 

    Listen to the podcast to learn more (27 minutes, 53 seconds)




    Browse all previous podcasts 

    Subscribe to Inside the Stream
    Apple Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Podcasts, SVOD

    Topics: Antenna, Nielsen, Podcast

  • Inside the Stream  leaderboard - 1-28-26

Related Posts

  • Inside the Stream: YouTube Edges BBC, Ad Tier Use Soars, Versant-Peacock
  • Inside the Stream: Netflix Viewing, BBC-YouTube, Sony-TCL, Amazon-NFL
  • Inside the Stream: NFL-ESPN, Fubo-Hulu, YouTube Growth, Peacock’s Losses
  • Inside the Stream: YouTube TV’s Skinny Bundles, AMC’s Streaming, Super Bowl Stats
  • Inside the Stream: Apple Taps IMAX for F1, YouTube Expands in the UK, Colbert Streams

Also see:

Inside the Stream: YouTube TV’s Skinny Bundles, AMC’s Streaming, Super Bowl Stats

Read More
© Copyright 2026. Broadband Directions LLC. All rights reserved.