Apple has partnered with IMAX to screen 5 F1 races at 50 different IMAX locations around the US this year. The move follows Apple’s 5-year deal with F1 from last October for exclusive US broadcast rights. Both of us like how the IMAX partnership leverages the broadcast deal and broadens exposure of Apple TV, likely driving more subscribers. 

Elsewhere, more than half of YouTube’s UK audience now watches on their TVs. YouTube has also become the fourth most-viewed navigation platform, illustrating how YouTube has integrated mobile and web with connected TV. Speaking of YouTube, Stephen Colbert used it this week to stream an interview CBS blocked him from broadcasting. We discuss all. 

Listen to the podcast to learn more (27 minutes, 5 seconds)

Browse all previous podcasts 

Subscribe to Inside the Stream
Apple Podcasts  Spotify  Amazon Music  RSS