Streaming viewership on smart TVs spiked by 157% in Q4 ’20 vs. Q4 ’19, according to Conviva’s latest State of Streaming report. Smart TV’s growth far outpaced all other device types and was followed by tablets (up 47%), connected TV devices (up 38%), desktop (up 27%), smartphones (up 19%) and gaming consoles (up 16%). Overall time spent streaming rose by 44% in Q4 ’20 vs. Q4 ’19.
TVs were the big winner in Q4 ’20 with 75% of all time spent streaming accounted for by smart TVs, connected TV devices and gaming consoles combined, up from 71% in Q4 ’19. Smart TVs’ share increased from 9% to 17% in the quarter, while CTV devices dropped from 51% to 49% and gaming consoles dropped from 11% to 9%.
I’m pleased to present the 536th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Smart TVs have been a big beneficiary of the pandemic-driven viewership shifts as Conviva’s Q3 State of Streaming report showed this week. Colin and I explore what’s driving smart TVs and connected TVs and what’s ahead.
NBCUniversal announced continued growth for its Peacock streaming service this week, now with 22 million signups. We’re both impressed and in the wake of Quibi’s demise, are reminded how important free is for attracting initial users.
Finally T-Mobile announced its TVision pay-TV service this week. Colin is skeptical and summarizes all the reasons why.
Click here to listen to the podcast (23 minutes, 49 seconds)
Smart TVs accounted for 14.8% of streaming viewership time globally in Q3 ’20, double their 7.7% share in Q3 ’19, according to Conviva’s new State of Streaming report. Smart TVs’ share was approximately even with Q2 ’20.
Thought smart TVs’ growth was the fastest of all devices Conviva tracked, connected TVs (e.g. Roku, Fire TV, Chromecast, etc.) still maintained 50% share of viewership in Q3 ’20, roughly flat from a year ago. Mobile and desktop each declined from 13% to 10% share with tablets and gaming consoles holding steady at 5% and 10% respectively.
I’m pleased to present the 527th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. We hope all our listeners are staying well.
On today’s podcast Colin and discuss recent research from Conviva about smart TV and connected TV device penetration and usage. Although smart TVs are growing much faster, the CTV devices (or “SSB” streaming sticks and boxes as Colin calls them) account for a much higher percentage of viewing time. We dig into all the reasons for this.
The device ecosystem remains very complicated for SVOD and AVOD providers to fully keep pace with, which leads to inconsistent user experiences and device obsolescence.
Reminder: We’ll be doing a deep dive into CTV and smart TV monetization at our CTV Ad Summit - Virtual Event on September 21 and 22, afternoons. Complimentary sign up now and win a chance for a Roku TV living room makeover.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 26 seconds)
Conviva released detailed streaming viewership data late last week for Q2 ’20, finding that Samsung is the clear leader in smart TV viewing time while Roku leads in connected TV devices. Globally, CTV devices accounted for 48% of viewing time, with Roku holding a dominant 49% share of CTV time (followed by Fire TV at 29%, Apple TV at 8.7% and Chromecast at 7.3%).
Smart TVs accounted for 15% of streaming viewing time, with Samsung holding a 49% share (followed by LG at 23% and Vizio at 11%). Rounding out the share of streaming viewing time, gaming consoles accounted for 11%, desktop and mobile each at 10% and tablets at 5%.
CTV devices have an even higher share of streaming viewing time in North America (56%) compared to smart TVs (14%).
Streaming viewing hours were up 57% in Q1 ’20 vs. a year earlier, with on-demand consumption up 79% and live up 19%, according to Conviva’s State of Streaming first quarter 2020 report. On-demand consumption accounted for 72% of viewing time in Q1 ’20 vs. 63% in the prior year. The quarter included a spike in streaming for the Super Bowl and college football. The shift to on-demand consumption is likely to accelerate in Q2, as live sports remains suspended.
I’m pleased to present the 508th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. We hope all of our listeners are staying well and we urge everyone to take all precautions possible.
In this week’s podcast, we focus on how the virus and stay at home guidelines are continuing to change viewership and monetization. First up we review Conviva data that shows a huge uptick in daytime viewing. Colin shares Nielsen data that Netflix recently accounted for 29% of video streaming on TVs and 9 out of the top 10 most viewed streaming shows.
Colin likes Sling TV's “Stay in & SLING” initiative, which seems like a smart on-ramp to get viewers engaged with free VOD content. HBO’s decision to make 500 hours of its classic TV programs and Warner Bros. movies available for free is in line with this thinking and a great promotion for HBO Max. We agree that Quibi could also benefit from a free tier of content, beyond the 90-day trial it is offering at launch.
Listen in to learn more!
Click here to listen to the podcast (21 minutes, 20 seconds)
Conviva has released new data showing how significantly daytime viewership has surged due to virus-related stay-at-home guidelines. Comparing viewership during the week of March 17-23 to viewership in the 2 weeks immediately preceding, Conviva found increases between 33%-43% in the 10am-5pm window (see chart below). The peak increase of 43% was achieved at 11am.
Early morning hours of 6am-9am also saw a surge of between 14%-33%, while early fringe of 5pm-7pm had increases between 7%-31%. Traditional primetime viewership has been mostly unaffected, with 8pm (+2%), 9pm (-3%) and 10pm (-4%).
The net impact of this is a shift in total viewing per day from the 3 hours of the night primetime daypart to the 7 hour daytime daypart. Conviva said that viewership in the 7 hour daytime daypart March 17-23 comprised 32.3% of total viewing per day (vs. 18.9% in the 3 hours of night primetime) up from 27.1% in the March 3-9 window (vs. 22.4% in night primetime). Note that viewing time per hour is still higher in night primetime.
If you’ve ever waited for an ad to play while watching something online, only to have the ad never end up playing, you’re not alone. According to Conviva’s latest quarterly State of Streaming report, 39.6% of all streaming video ads completely failed to play in Q3 ’19. The vast majority, 35.7%, were ad start failures, with exits before the ad started comprising the remaining 3.9%. In addition, the average ad start time was 1.14 seconds and the ad buffering ratio was .77%.
Ad failures and delays disrupt the user experience and cause abandonment, both harmful to ad-supported video businesses. As Conviva points out, ad-supported video is already an important business model, and will further grow as viewers cap the number of ad-free streaming services they subscribe to.
Streaming video hours were up 130% in Q2 ’19 vs. Q2 ’18 according to Conviva’s new State of the Streaming TV Industry report. Connected TVs led with 143% growth, followed by mobile (up 109%) and PC (up 75%). CTVs also led with 28.8 minutes of watch time per play, followed by PC with 15.1 minutes and mobile with 12 minutes.
Overall, CTVs accounted for 54% of all viewing hours in Q2 ’19, followed by mobile (23%), PC (14%) and others (8%). Roku continues to dominate the CTV category, with 43% of time viewing. Fire TV was a distant second at 18%, followed by Apple TV at 10% and Xbox at 9%. Roku also had the highest year-over-year growth rate in viewing hours, at 173%, with Fire TV next at 145%, and then Apple TV at 129%.
I'm pleased to present the 299th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week there was a lot of industry data released that Colin and I covered. To streamline things, on this week’s podcast we highlight and discuss our 5-6 top takeaways. These include rising TV Everywhere usage, the shift in viewing from tablets to smartphones, how SVOD appears to be complementing pay-TV, why younger viewers are more tolerant of lower video quality, and how technology is defeating bots in online video advertising.
Here are links to some of our coverage of this data:
FreeWheel’s Q3 Video Monetization Report Shows Continued Industry Growth
Conviva Survey Shows High Abandonment Rates for Lower Quality Video Experiences
Survey: OTT Usage is Up, But Pay-TV is Still Hugely Popular, Even Among Millennials
Videology - White Ops Study Details Cost of Bots on Video Advertising
12-fold Increase in Mobile Video Volume by 2021, Led by Smartphone
Listen now to learn more!
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Online video is not yet a gold-plated experience; we’ve all had the experience of clicking to watch a video only to have the picture quality stink or multiple interruptions/buffering occur. To help understand the consequences of lower quality video, Conviva has released results of a 500-user survey which shows how viewers react to these problems.
When a viewer encounters poor picture quality, 17% give up immediately, with 59% waiting a short while, and 24% waiting as long as it takes. For excessive stream interruptions/buffering, 25% give up immediately, with 59% waiting a short while, and 17% waiting as long as it takes. Almost half of respondents (48%) said they remember poor experiences, and of these, 92% said they gravitate back to video services where they had positive experiences.
Late last week Conviva launched a new, free data portal which provides a range of video experience metrics. Data for the last 4 quarters are available and are sorted by 4 tabs: General, Content, Region and Device. Each tab provides 5-6 graphics with key metrics. The data is drawn from a large sample as Conviva is monitoring 4 billion streams per month across 180 countries, with 2 billion devices reporting per month.
The range and quality of online original programs is unquestionably improving as investments by OTT services soar. What gets far less attention - but is equally important - is that the viewers’ actual experience watching these new programs must be high quality and free of buffering/other annoyances. The best content in the world will not make up for lousy delivery. Increasingly, a TV-quality level of experience is where viewers set their expectations.
Fortunately there was some good news this week on the quality of experience front, with Conviva reporting mid-year 2015 quality metrics gleaned from analyzing billions of video streams worldwide. Some of the key data points, according to Conviva’s mid-2015 Viewer Experience Report, were:
With binge-viewing becoming a mainstream activity, there’s more and more energy being devoted to understanding the behavior and how to profit from it. The latest comes from video optimizer Conviva, which has published a white paper, “Binge Watching: The New Currency of Video Economics,” detailing findings from a survey of 750 binge-viewers between the ages of 25-36.
I'm pleased to present the 267th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week, Colin shares highlights from a new study from Conviva showing how important video quality is, and how low viewers' tolerance for subpar experiences have become. Conviva's survey of 750 millennials found that just 25% will continue watching an inferior stream for 4 minutes or longer, and just 16% will even bother trying on a second device if their experience on the first device they tried was sub-par. Colin observes the stakes are getting ever-higher for content providers as more viewing goes multi-screen.
We then shift to discussing mobile live-streaming, which I wrote about yesterday. I'm excited about both Meerkat and Periscope, and we discuss 3 different high-potential use cases for mobile live-streaming. It's going to be a lot of fun to see what both amateur broadcasters as well as content providers/brands do with Meerkat and Periscope.
Listen in to learn more!
EchoStar, which is DISH Network's main technology partner, has selected Conviva to guarantee video quality of DISH Network's 2 main TV Everywhere services, DISH Anywhere and DishWorld. The former provides live and on-demand access to DISH's programming while the latter is focused on international programming delivered online.
EchoStar will use Conviva's Intelligent Control Platform to optimize streaming video quality in real-time, on a per user basis. Conviva's platform monitors stream quality at an the individual user level, anticipating problems and preemptively optimizing by adjusting the bitrate, content delivery network and other parameters. An analytics suite gives content providers insight into the performance and viewership of their video.
Conviva has released its 2014 Viewer Experience Report, finding that of the 45 billion video views in 2013 that it analyzed, 26.9% were impacted by buffering, an improvement from 39.3% in 2012, while those impacted by low resolution delivery also improved, to 43.3% from 63% in 2012. Offsetting these was a rise in video start failures from 4% in 2012 to 4.8% in 2013.
As consumers shift their viewing to online from traditional TV, they bring along expectations of the seamless experience, so the Conviva data is critical to understand how well these expectations are being met. In fact, Conviva found that online viewers expectations are actually rising as they shift to online.
Video stream optimizer Conviva reported today that its Intelligent Control Platform processed over 45 billion streams in 2013, a 4x increase in the last two years. The streams were viewed across more than 1.6 billion devices, including PCs, tablets, smartphones and connected TVs, in 180 countries and through more than 400 premium media video players.
Conviva's platform monitors and optimizes the delivery of premium online video by content and service providers. The company said that in 2013 it made over 4 million preemptive, automated corrective actions per day for individual users, devices and routes which improved video experiences. Conviva's software analyzes and measures what viewers are watching, at every second checking for quality issues such as buffering, long start times, video artifacts, and stuttering.
Conviva, whose software preemptively optimizes video streams on multiple platforms, has renewed and expanded its existing deal with HBO for another 6 years. Conviva's original deal with HBO dates to May, 2011. Conviva has been supporting HBO's HBO GO TV Everywhere domestic distribution, and under the new deal it will be extended to support international distribution as well. HBO's parent, Time Warner, is also an investor in Conviva.