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  • VideoNuze Podcast #527: Smart TV and CTV Device Updates

    I’m pleased to present the 527th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. We hope all our listeners are staying well.

    On today’s podcast Colin and discuss recent research from Conviva about smart TV and connected TV device penetration and usage. Although smart TVs are growing much faster, the CTV devices (or “SSB” streaming sticks and boxes as Colin calls them) account for a much higher percentage of viewing time. We dig into all the reasons for this.

    The device ecosystem remains very complicated for SVOD and AVOD providers to fully keep pace with, which leads to inconsistent user experiences and device obsolescence.

    Reminder: We’ll be doing a deep dive into CTV and smart TV monetization at our CTV Ad Summit - Virtual Event on September 21 and 22, afternoons. Complimentary sign up now and win a chance for a Roku TV living room makeover.

    Listen in to learn more!
     
    Click here to listen to the podcast (23 minutes, 26 seconds)



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