I'm pleased to present the 267th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week, Colin shares highlights from a new study from Conviva showing how important video quality is, and how low viewers' tolerance for subpar experiences have become. Conviva's survey of 750 millennials found that just 25% will continue watching an inferior stream for 4 minutes or longer, and just 16% will even bother trying on a second device if their experience on the first device they tried was sub-par. Colin observes the stakes are getting ever-higher for content providers as more viewing goes multi-screen.
We then shift to discussing mobile live-streaming, which I wrote about yesterday. I'm excited about both Meerkat and Periscope, and we discuss 3 different high-potential use cases for mobile live-streaming. It's going to be a lot of fun to see what both amateur broadcasters as well as content providers/brands do with Meerkat and Periscope.
Listen in to learn more!