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Mixpo Acquires ShopIgniter, A Social/Mobile Advertising Specialist
Video ad tech provider Mixpo has acquired ShopIgniter, a Portland, OR firm specializing in social and mobile advertising. Mixpo CEO Jeff Lanctot said the company concluded in a recent internal strategic review that in order for it to truly offer a best-in-class multiscreen video ad platform, it needed to improve its capabilities in mobile and social, which are increasingly intertwined.
Categories: Advertising, Deals & Financings, Mobile Video, Social Media
Topics: Mixpo, ShopIgniter
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Videology's QSR Case Studies Reinforce TV/Online Video Ad Benefits
Video ad platform Videology has released case studies for 3 quick service restaurant (QSR) clients demonstrating how targeted online video ad campaigns can complement TV advertising to drive increased offline sales.
The key results of the 3 case studies are as follows:
- A regional restaurant generated an 11% increase in customer transactions using a geo-targeted online video campaign involving a 5% higher spend.
- A large fast food chain drove an 8% increase in customer visits and 9% increase in spend per customer on higher-priced family meal menu items using demo and advanced targeting.
- A family restaurant saw an 8.5% overall lift in lunchtime traffic using online video ads and a 13.3% lift for consumers who saw the ads 3+ times.Categories: Advertising
Topics: Videology
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The 10 Biggest Online Video Stories of Summer 2014
September is here and that means summer 2014 is in the rear-view mirror. For online video and the broader video ecosystem, it was another busy few months, as viewers around the world continue to shift their consumption patterns, with many companies scrambling to keep pace. Below I've distilled my list of the 10 biggest online video stories of the summer - read on and let me know if I've missed something!
Categories: Advertising, Aggregators, Cable Networks, Cable TV Operators, Deals & Financings, Live Streaming, Sports, TV Everywhere
Topics: 21st Century Fox, Aereo, Amazon, Facebook, LiveRail, MoffettNathanson LLC, Netflix, NFL Now, Ooyala, PewDiePie, RTL, SpotXchange, Telstra, Time Warner, Twitch, World Cup, Xbox, YouTube
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Meet the TV Viewer of the Future - You Might Not Recognize Her
Thursday, August 28, 2014, 4:53 PM ETPosted by:Over the last several years, the TV landscape has changed at an almost frenetic pace. Everything from the shows we watch to the devices we watch them on looks different than it did just a decade ago. More and more of us own TVs that facilitate choosing from an unprecedented amount of content that we can watch on our terms. In fact, a recent study revealed that the number of American households with Internet-enabled TVs has doubled in just the past four years, from 24 percent to 49 percent.
Connected TVs, however, are just one of a deluge of new products and services that are quickly shaping consumer behavior and bringing about massive change. So much in fact, that the TV viewer of the future will look very different than she does today. She’ll be savvier and more discerning than her contemporary counterpart… and she’ll need to be, in order to navigate the labyrinth of options available to her. Read on for four predictions on what she’ll look like.Categories: Devices, Technology
Topics: Clearleap
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5 Key Trends That Are Transforming the Cable Industry
Wednesday, August 27, 2014, 5:27 PM ETPosted by:Through our ongoing work with cable operators and programmers on initiatives that range from technical infrastructure evolution to business strategy, IBB Consulting has identified five key trends that will collectively drive the video delivery industry.
Over the next five years, there will be challenges and opportunities that span technological updates, deployment of new services, shifts in the marketplace and the ability to adapt to consumer behaviors.Categories: Cable TV Operators
Topics: IBB Consulting
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thePlatform to Provide Video Publishing System for BT TV Service
thePlatform has announced a larger multi-year relationship with existing customer BT under which its mpx system will provide video publishing for BT TV. Going forward, BT TV will be hosted at thePlatform's European data center. To date, BT has been using mpx to manage its IP-based TV service, which has over 1 million subscribers in the UK.
Categories: International, Technology, Telcos
Topics: BT, thePlatform
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Could Twitch Become For Amazon What YouTube Now Is For Google?
Amazon will acquire Twitch, the live-streaming video game platform, for $970 million. Until very recently Google was heavily rumored to be acquiring Twitch. Twitch is Amazon's 2nd-biggest acquisition ever, after its $1.2 billion purchase of Zappos in 2009. Twitch enables users to live-stream and record themselves playing video games, which tens of millions of monthly visitors watch.
Twitch is Amazon's biggest investment in online video to date and follows other video initiatives including Prime Instant Videos, an escalating slate of original programs, numerous high-profile licensing deals (including for various HBO programs and for the PBS drama "Downton Abbey") as well as the recent launch of the Fire TV connected TV device.Topics: Amazon, Google, Twitch, YouTube
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The Key to Cross-Platform Brand Advertising? Bridging the Divide Between TV and Digital.
Thursday, August 21, 2014, 4:25 PM ETPosted by:Discussion about programmatic buying is plentiful these days, with many calling it "the hottest sector of advertising right now." As brands and agencies continue testing programmatic options across different types of media, questions - and many opinions - remain about how digital and TV can play together in the programmatic space.
The reality is that both digital and TV could stand to take some cues from one another to improve efficiencies. It's critical to take a realistic perspective on how these media could best converge, easing the buying and selling processes and advancing the entire ad industry. Adopting such an approach will help marketers execute and measure cross-platform campaigns that, as Unilever's CMO Keith Weed remarked at Cannes, will allow them to "lead with brands and not channels."
How can TV buying and planning enhance digital, and vice versa?Categories: Advertising, Perspectives
Topics: comScore
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