VideoNuze Posts

At the recent SHIFT // 2015 Programmatic Video & TV Ad Summit, the data’s vital role in programmatic was a recurring them. In a dedicated morning session, “Data is the New King: Re-Aggregating Audiences in the Programmatic Era,” Matt Spiegel, SVP/GM, Marketing and Technology Solutions at MediaLink led an insightful discussion

Participating on the session were Bob Ivins (EVP, Cross Media Business Development, comScore),
Brian Leder (SVP, North America Media, Razorfish), Manny Puentes – CTO, Altitude Digital and Julian Zilberbrand (EVP, Audience Science, Viacom).

Among the many topics the group explored were how to validate 3rd-party data sets, how data drives ROIs, the impact data has on content creation, new staffing requirements and lots more.

Watch the session video now

I'm pleased to present the 303rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

In this week’s podcast Colin and I discuss our top 10 online video stories of 2015. A lot happened this year and it’s been tons of fun to cover and try to make sense of it. If you disagree with any of our choices, then as always, we welcome your feedback.

We’re going to try to slip in one year-end podcast next week, but in case you’re heading out early for the holidays, Colin and I would like to thank all of our listeners for tuning into our podcast this year, and wish all of you happy holidays!

Listen now to learn more!

Click here to listen to the podcast (28 minutes, 57  seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

Amazon announced this morning that it has added content from NBC, NBC Sports, Watch HGTV, Watch Food Network, Watch Travel Channel, Fox Now, NPR One, GoPro and others to Fire TV. Amazon said there are now over 4,000 channels, apps and games available in Fire TV, which it believes is the largest of any connected TV device. Amazon also said Amazon is the top-selling connected TV device “across all retailers” from July-October, though it’s not clear what retailers are included.

All of this additional content strengthens Fire TV, especially in the all-important holiday season. Conversely, I’ve been spending a lot of time with my Fire TV over the past week, and I’ve been surprised, and quite disappointed, with Fire TV’s implementation (or lack thereof) of the 20 content partners Amazon announced on Dec. 8th as part of its new “Streaming Partners Program” (SPP).

continue reading

Akamai has released its Q3 2015 State of the Internet report and, as always, it is chock full of details about global Internet connections. One of the more interesting data points Akamai found related to online video is that 15% of the world’s Internet connections now average 15 mbps or higher, the speed Akamai has designated to be “4K ready.” That’s up from 12% in Q3 ’14.

South Korea once again had the highest percentage of connections above 15 mbps, at 45%, which was actually down from 66% in Q3 ’14. In second place was Sweden at 38%, up from 29% a year ago, followed by Norway at 37%, up from 21% a year ago. Switzerland and Hong Kong  (both at 36%) rounded out the top 5 countries that are 4K ready.

continue reading on VideoNuze iQ

Moat has extended its measurement and reporting capabilities to include Watchwith’s in-program advertising within TV shows, under a new partnership announced by the companies today. Moat will use its MRC-accredited platform to measure and report in-program ads’  aggregate audience time spent and user engagement with in-program ads. The reporting will be enabled on both desktop and in mobile video apps.

continue reading

Demand-side platform DataXu has published a new white paper on programmatic TV which provides great insights on opportunities and challenges going into 2016. The paper notes there’s still a lot of confusion around how to define programmatic TV and what the unique benefits are. The paper does a nice job of breaking down different types of programmatic TV opportunities and use cases. To make things more tangible, it also includes an auto manufacturer case study.

continue reading