VideoNuze Posts

I'm pleased to present the 315th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we turn our attention to the ever-evolving Smart TV space, which saw new developments in this week. First, Colin explains the new line of TCL 4K Roku TVs, which he’s impressed with. Like other manufacturers, TCL has opted to partner with Roku to bring its software, user experience and thousands of apps to its smart TVs, rather than try to replicate all of this itself.

In contrast, Vizio has chosen a completely different path with its new P-Series launched this week, partnering with Google to embed Google Cast in the TVs, essentially moving the “smarts” to mobile devices which “cast” content to the TV (even the use of the term “TV” is loose with the P-Series considering they don’t have tuners). As I explained yesterday and then further on the podcast, the Google Cast approach has numerous benefits for both developers and consumers.

Colin and I are encouraged by what may be a consolidation of smart TV platforms, likely to include Roku, Google, Apple and Amazon, in the end. Smart TVs have been a confusing space for all for far too long, creating messy, incomplete consumer experiences and leaving these devices untethered from mainstream ecosystems.

Listen now to learn more!

Click here to listen to the podcast (22 minutes, 34 seconds)
 

Click here for previous podcasts

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The VideoNuze podcast is also available in iTunes...subscribe today! (note the link has been updated)

Back in July, 2013, when Google introduced Chromecast, I speculated in “Just When TVs Were Getting Smart, Chromecast Will Make Them Dumb Again,” that the little $35 device could overturn years of TV manufacturers’ investments in making TVs “smart.” Flash forward to this week’s formal unveiling of “Google Cast” and the Vizio P-Series with SmartCast, and the vision of TVs heading back to dumb-dumb land could be underway.

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Early bird discounted registration is now open for the 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC. This year’s Ad Summit moves to a new location, the beautiful Westin New York at Times Square.

The unifying theme of this year’s Ad Summit is the ongoing convergence between online video and TV advertising. We’ll be exploring this and other critical industry topics through a mix of keynotes, fireside chats, panel discussions and research presentations. Detailed program info will be posted soon.

Over the past 5 years the Ad Summit has become a premier day of learning and networking with industry leaders from content providers, advertisers, agencies, technology companies and others in the ecosystem. Last year's Ad Summit was our biggest yet, with over 450 attendees and 55 executive speakers. Given everything going on in the industry, I’m confident this year’s Ad Summit will once again be a must-attend event.

I'm thrilled to have 8 fantastic companies on board as initial sponsors, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach and Verizon Digital Media Services, Headline Partners FreeWheel and JW Player, and Branding Partner VertaMedia. I’m honored they've decided to be a part of the Ad Summit. I’ll have other sponsors to share soon.

If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

Learn more and register now!

Adobe and comScore have announced a major new partnership this morning for improved cross-screen measurement, a thorny issue for all content providers and advertisers in an increasingly fragmented viewing landscape.

As part of the deal, comScore is integrating into its Cross Media, Audience and Advertising product suites,  Adobe’s Certified Metrics, which is standardized digital census data powered by Adobe Analytics. Adobe Certified Metrics will supplement comScore’s existing cross-platform audience data and recently acquired census TV data via Rentrak. The key benefit is improved insight into viewing on connected and mobile devices.

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Twitter has released research finding that ads in TV shows that generate strong emotional reactions on Twitter are more likely to be recalled. Twitter conducted the research with Starcom and social TV analytics provider Canvs, which measured the emotional response to the TV shows based on an analysis of viewers’ tweets.

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I'm pleased to present the 314th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

First up this week, Colin and I dig into the TV Everywhere awareness/usage data from Digitalsmiths’ Q4 ’15 Video Trends report. Both of us found it pretty sobering that 60% of pay-TV subscribers are still unaware of TVE services and usage has stalled out, despite the industry’s big bet. The data indicates that only around 10% of pay-TV subscribers use TVE on a weekly basis.

We then turn to the frustrations of buffering, which IneoQuest focused on in its “Buffer Rage” survey released this week. But despite the issues online viewers may be having with delivery quality, SVOD remains on a roll. DVDs have clearly been a victim of SVOD’s success and Colin notes that Digitalsmiths’ report found respondents’ usage of Redbox DVD kiosks dropped precipitously from 18.4% in Q1 ’15 to 13.1% in Q4 ’15. This week Redbox’s parent Outerwall said it was exploring “strategic and financial alternatives.”

Listen now to learn more!

Click here to listen to the podcast (20 minutes, 31 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today! (note the link has been updated)

60% of pay-TV subscribers are still not aware of TV Everywhere apps allowing TV viewing on mobile devices. That’s one of the key highlights of the 13th edition of the Digitalsmiths quarterly Video Trends Report, for Q4 ’15, which surveyed 3,100 consumers. The 40% awareness level is up just 3.7% since Q4 ’13 and 13.6% since Q4 ’12.

Worse, the Q4 ’15 report found that 21.5% of pay-TV subscribers have their pay-TV provider’s app on their mobile device, a decrease of 3.7% since Q4 ’13 and 4.5% since Q4 ’12. Among those who use their pay-TV provider’s app, 45.4% use it on a weekly basis, flat from Q2 ’15 but up 3.6% from Q3 ’15 when it dipped.

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