At last month’s Video Ad Summit, Brenley Higgins (Director, US Media, American Express) and Greg Manago (Co-president, Mindshare Content + Entertainment) shared their insights about how audience fragmentation and...
At last month’s Video Ad Summit, VertaMedia’s CEO and co-founder Alex Bornyakov delivered a valuable presentation (slides here) on automated yield optimization through dynamic predictive waterfalls. As...
Major platforms like YouTube, Facebook and Snapchat offer video content providers opportunities to reach big audiences, but they also create a variety of new risks around loss of business control...