VideoNuze Posts

Video analytics provider IneoQuest has released results of a new survey of 1,000 online viewers quantifying “Buffer Rage,” a lighthearted reference to the frustration many users feel when online video doesn’t seamlessly playback.

IneoQuest found that 51% of viewers surveyed have experienced Buffer Rage, with buffering occurring one out of every three videos watched (cited by 34% of respondents) and one out of every five video watched (cited by 24% of respondents).

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Verizon Digital Media Services announced it plans to acquire Volicon, a private Boston-area company that provides monitoring and archiving solutions for 1,200+ TV broadcasters and video operators globally. Volicon’s Observer Media Intelligence Platform allows video to be captured and logged for the purpose of compliance, media analysis, competitive intelligence, ratings monitoring, loudness, quality of experience and more.

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Startup Vadio (as in “radio”) has released a new tool called “ChannelBuilder” which allows publishers and brands to easily curate and embed customized music video playlists. Publishers and brands can select music videos that align with their editorial or business model from a catalog of hundreds of thousands of music videos that Vadio has licensed.

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Ooyala has released its Q4 ’15 Global Video Index, finding that mobile video now accounts for 46% of views. That’s up slightly from the 45% Ooyala reported in Q3 ’15 and 44% it reported in Q2 ’15, suggesting that mobile viewing share may be starting to plateau. Smartphones still dominate mobile viewing, driving 6x the share of tablets. For the second quarter in a row, 69% of all videos watched on smartphones were under 10 minutes.

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The convergence of video and TV advertising is everywhere these days. The latest evidence is a new tool that OpenSlate unveiled last week that gives ad buyers the ability to screen YouTube inventory based on custom criteria and then see how it translates into TV-equivalent reach and demographics.

OpenSlate’s CEO Mike Henry demo’d the new YouTube GRP Planning Tool for me last week, illustrating how buyers can enter target audience information to build an “unwired TV network,” then enter a budget and see how this equates to Total Rating Points and GRPs for a YouTube campaign.

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I'm pleased to present the 313th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week brought 2 data points that seem at odds with one another: even as SVOD penetration has crossed 50% penetration of U.S. TV households, cord-cutting remained minimal, with the pay-TV industry losing just 385K subscribers in 2015.

While that number is up substantially over 2014’s loss of 150K, it still represents just a .4% contraction. That seems relatively modest given Netflix alone is now in 45 million U.S. homes. Many had predicted that as SVOD grew it would be a substitute for pay-TV, but increasingly it seems like a complement.

Colin asserts SVOD will indeed be a substitute for pay-TV for many in the years to come with cord-cutting sharply increasing. There are lots of reasons to believe this, and yet pay-TV continues to remain quite resilient. We debate how things will unfold.

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Cord-cutting remains one of the industry most-talked about themes, but it still appears relatively muted. According to Leichtman Research Group’s calculations, the 13 biggest pay-TV operators, which account for about 95% of the industry, lost approximately 385K subscribers in 2015. While that’s up from a 150K loss in ’14 and 100K loss in ’13, it still represents a minuscule .4% subscriber contraction, hardly the free fall many observers have long been predicting.

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