VideoNuze Posts (3 items)
Canvs Finds That Viewers’ Feelings of Hate Are Best to Drive TV Ratings
Posted on 06-29-2016
There are more scripted TV shows being made than ever, by one recent count over 400 in 2015, up 10x in the past 10 years. In this sea of...
Twitter: More Socially Engaged TV Viewers Have Higher Ad Recall
Posted on 03-18-2016
Twitter has released research finding that ads in TV shows that generate strong emotional reactions on Twitter are more likely to be recalled. Twitter conducted the research with Starcom...
Canvs Raises $5.6 Million to Interpret Video Viewers’ Social Sentiments
Posted on 01-21-2016
Canvs, which interprets video viewers’ social sentiments about their favorite TV programs and ads across 250 different TV networks, has raised a $5.6 million series A round, led by...