VideoNuze Posts

Even as online video advertising booms, questions of trust continue to loom large in the industry. Whether it’s brand safety, misreported and unaudited metrics, viewability or fraud, the industry as a whole is grappling with how to instill a greater sense of trust among all parties.

At our recent Online Video Ad Summit we had a really thoughtful session, “Putting Trust First in Online Video Advertising” in which panelists explored all of the above issues, starting with the most fundamental question, “How do we define brand safety?” It was a really illuminating discussion of all the cross-currents in play and the difficulty of resolving them cohesively, given a multitude of priorities.

The session included Natalie Gabathuler-Scully (VP, Revenue Operations, Vevo), Jonathan Katz (VP of Demand Platforms, Trusted Media Brands), Steve Rubel (Chief Content Strategist, Edelman) and Ben Versh (Director, Media Team, Pfizer), with Eric John (Deputy Director, Video, IAB) moderating.

Watch the video (36 minutes, 41 seconds).

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Programmatic video ad buying - using data and automation - is one of the most critical trends in how video is monetized. But as programmatic video has gained momentum, it has become a much more complicated world for publishers, advertisers, agencies and technology providers.

At our recent Online Video Ad Summit session, “Behind Programmatic Video’s Momentum,” panelists shared insights about how they’re pursuing programmatic and succeeding, along with where key challenges remain.  

The session included Sarah Baehr (EVP, Managing Partner, Digital, Horizon Media), Dvir Doron (Chief Marketing Officer, Cedato) and Sean Holzman (Chief Digital Officer, Bonnier), with Matt Prohaska (CEO and Principal, Prohaska Consulting) moderating.

Watch the video (34 minutes, 48 seconds).

And mark your calendars for Wednesday, November 29th for our 3rd annual SHIFT // Programmatic Video & TV Ad Summit in NYC!

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It’s no exaggeration to say there are breakthrough innovations happening in every area of video: advertising, distribution, programming, user experience, multiscreen access and lots more. As viewers, we all benefit from these innovations, which are often behind the scenes, but which hugely contribute to our experiences.

At our recent Online Video Ad Summit, we dedicated a session to understanding innovation and how the industry is continuing to evolve in lots of ways.

The session included Frank Besteiro (Head of Business Development & Partnerships, Vemba), Mike Proulx (Chief Digital Officer, Hill Holliday), Jesse Redniss (Chief Innovation Officer, Turner), Dave Simon (VP, Video Activation, AOL) with Brian Ring (Principal Analyst, Ring Digital) moderating.

Watch the video (38 minutes, 11 seconds).

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Screens are now omnipresent with viewers fluidly shifting their consumption depending on their circumstances. At our recent Online Video Ad Summit session, “Best Practices in a Multiscreen World,” panelists discussed what’s worked well for them in multiscreen, including workflows, measurement, monetization, quality of experience, storytelling, brand safety and much more.

The session included Josh Arensberg (VP, Head of Corporate Development and Strategy, Comcast Technology Solutions), Patricia Betron (SVP, Multimedia Sales, ESPN), Scott Doyne (SVP, Product Strategy, Turner), Julie DeTraglia (VP, Ad Sales Research, Hulu), with Dan Punt (Managing Director, FTI Consulting) moderating.

Watch the video (35 minutes, 52 seconds).

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I’m pleased to present the 377th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we start by discussing NBC Sports’ new “Premier League Pass,” which I wrote about a couple days ago. Colin and I agree that Premier League Pass is a clever way for NBC Sports to provide access to cord-cutters and cord-nevers. Going forward, we both like the idea of an “Olympics Pass” as well. Combined with AMC Premiere, which Comcast and AMC announced yesterday, it’s clear established media companies are innovating to offer more flexible access to viewers.

Colin then shares his reactions to an interesting presentation by Chris Ripley, President and CEO of Sinclair Broadcast Group, on the company’s ATSC 3.0 vision. I’ll admit this is not a topic I’ve followed too closely, but as Colin explains, Sinclair sees ATSC 3.0 as an entirely new delivery infrastructure it can use to deliver all kinds of services. Important to keep in mind, all of this is still very long-term.

(Note, the audio quality is a bit low this week with Colin being out of office when we recorded)

Listen in to learn more!
 
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AMC Premiere, an ad-free version of the popular cable network AMC, will be available for $4.99 per month to Comcast’s Xfinity TV subscribers, the latest initiative by pay-TV incumbents to offer more flexible access to viewers. AMC Premiere provides ad-free access to the network’s current season programs along with a variety of exclusive and first-look content and movies.

However, AMC Premiere does not include past seasons of “The Walking Dead” for example, or any of the iconic programming like “Mad Men” or “Breaking Bad,” which put AMC on the map for high-quality originals. All of those have long been licensed to Netflix. The most recent season of “The Walking Dead,” as well as prior ones, are available on demand from Comcast for $2.99 per episode. Many other shows from other networks are available at no charge on demand from Comcast.

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Online video is opening up significant opportunities for large media companies, but it’s also creating totally new ways for earlier stage content providers to differentiate themselves and grow their audiences. A great example of the latter is Mic, a millennial-focused news and culture property, which recently raised $21 million and brought on board Jonathan Carson (formerly an executive at Nielsen at Vevo) as its president.

At our recent Online Video Ad Summit, I interviewed Jonathan about Mic’s strategy, how it’s capitalizing on video and using advertising to anchor its revenue streams. In the interview Jonathan talks about how the company’s journalists bring their own perspectives to the stories they cover and why their voices resonate with target audiences. Among other things, Jonathan details how the company has leveraged this to integrate brands into their journalism and other ways the company is monetizing its content.

Watch the interview (31 minutes, 51 seconds)

 

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