Online video is opening up significant opportunities for large media companies, but it’s also creating totally new ways for earlier stage content providers to differentiate themselves and grow their audiences....
It’s no secret that Google, Facebook and other social platforms can help video publishers expand their audience reach and monetization. But the downside is they create risks around losing control...
Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever....