The Rubicon Project
VideoNuze Analysis (1 item)
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Programmatic Advertising’s Next Frontier: Server Side Ad Insertion For Long-Form Video Content
Posted on 06-30-2017
When an uncharted territory is discovered, it’s human nature to want to explore it. Consumers’ dramatic adoption of digital video presents just such a new frontier for programmatic advertising: how...
News from Around the Web (5 items)
- Ad tech players Rubicon Project and Telaria to merge in bid to seize on connected TV ad growth AdAge - 12-19-2019
- Rubicon Project Touts Global Launch Of Mobile Video Platform Mediapost - 05-19-2016
- Mediaocean, Rubicon Link Up in an Effort to Automate All Digital Media Transactions AdAge - 03-10-2016
- Rubicon Project, AdMore Partner To Push Programmatic TV Biz Mediapost - 01-25-2016
- Turner Embraces Programmatic AdWeek - 10-24-2013
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