Programmatic video ad buying - using data and automation - is one of the most critical trends in how video is monetized. But as programmatic video has gained momentum, it has become a much more complicated world for publishers, advertisers, agencies and technology providers.
At our recent Online Video Ad Summit session, “Behind Programmatic Video’s Momentum,” panelists shared insights about how they’re pursuing programmatic and succeeding, along with where key challenges remain.
The session included Sarah Baehr (EVP, Managing Partner, Digital, Horizon Media), Dvir Doron (Chief Marketing Officer, Cedato) and Sean Holzman (Chief Digital Officer, Bonnier), with Matt Prohaska (CEO and Principal, Prohaska Consulting) moderating.
Watch the video (34 minutes, 48 seconds).
And mark your calendars for Wednesday, November 29th for our 3rd annual SHIFT // Programmatic Video & TV Ad Summit in NYC!