VideoNuze Posts

Our afternoon keynote interview at the recent SHIFT // Programmatic Video & TV Ad Summit was with Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal. Mike was interviewed by Matt Prohaska, CEO and Principal, Prohaska Consulting and shared a fantastic insider’s look at how the TV industry is evolving.

Mike discussed a range of topics including how NBCUniversal has organized itself around audiences instead of verticals with content a key focus, how he defines the term “programmatic,” why data comes up in every single meeting and how it feeds NBCU’s optimization platform, what the “new” currency is and the challenge of giving up legacy approaches, which industries are adopting custom segmentation approaches first, how to overcome attribution challenges and much more.

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At our recent SHIFT // Programmatic Video & TV Ad Summit, we had a great session focused on how devices and distribution are contributing to advertising paying off in new ways. Topics included how to improve audience targeting, creating value in a multi-touch world, how to unify analytics across all distribution points, why more premium content is flowing through connected TV devices, the role of ad ops and yield management, plus lots more.

Panelists included Youssef Ben-Youssef (Head of Ad Platform, Roku), Stephen Bach (SVP, Partnerships and Business Development, Vemba), Keith Grossman, Global Chief Revenue Officer, Bloomberg Media Group), Anthony Laurenzo (SVP, Non-Linear Video Strategy & Investment, Amplifi), with Tim Hanlon (Founder and CEO, The Vertere Group) moderating.

(Apologies, there was a problem with the primary audio source, so there's a little background noise)

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I’m pleased to present the 399th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we’re joined by Ross McCray, co-founder and CEO of VideoAmp, a leading video ad tech platform. VideoAmp positions itself as the “TV operating system for advertising,” working primarily with the buy side to unify linear TV and online video advertising.

Ross shares his thoughts on a range of key industry issues including how the TV networks are increasing their competitiveness relative to Google and Facebook, how friction in the buy side is being reduced as agencies revamp their organizational structures, the role of 6-second ads in driving new value, how data from tens of millions of TV viewers is now helping create targeted segments, big trends for 2018 and much more.

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Connected TVs and set-top box delivered VOD together accounted for 49% of premium video ad views in Q3 ’17, according to FreeWheel’s newest Video Monetization Report. The combined share is roughly stable over past year. However, STB VOD grew 54% year-over-year (with its share now up to 20%), while connected TV gained 47% YOY (with its share now 29%).

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SpotX has revealed that ad spending on its platform for OTT inventory increased by 18x for the 12 months ending October 2017. SpotX defines OTT inventory as including broadcast-quality inventory from TV networks, pay-TV operators and other live, linear and VOD streaming services delivered via connected TVs, desktop and mobile. SpotX said the portion of ad budgets spent on OTT inventory increased from 8% in Oct. ’16 to 26% in Oct. ’17, with 30% expected by end of the year.

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Almost 75% of 18-34-year-olds use SVOD services at least once per week to watch movies and TV shows, with 40% watching daily, according to new research released by consulting firm Altman Vilandrie & Company. In addition, 40% of 18-34-year-olds use SVOD services daily. 78% of them have at least one SVOD subscription, with 55% having more than one.

These SVOD services are becoming the go-to source for younger viewers, with 77% of 18-24-year-olds using them first when they don’t know what they want to watch instead of broadcast or cable. Younger viewers rely most on peer recommendations for what to watch. Conversely, when viewers over 55 aren’t sure what to watch, 65% of them first turn to broadcast or cable.

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Our morning keynote interview at the SHIFT // Programmatic Video & TV Ad Summit was with Jon Stimmel, Chief Investment Officer, Universal McCann. Jon was interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions, MediaLink about a range of topics including unified measurement, data fragmentation, changes to UM’s planning and investment process, integrated buying, CMOs’ outcome targets and much more.

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At our recent SHIFT // Programmatic Video & TV Ad Summit, one of our sessions focused on innovation in programmatic video and TV, with many topics discussed including header bidding, AI, brand safety, mobile, role of data, syndication and much more.

Panelists included Paul Bannister (EVP, CaféMedia), Dvir Doron (CMO/BDO, Cedato), Joe Lospalluto (Head of Sales, Americas, Smart), Chip Schenck (VP of Audience and Programmatic Solutions, Meredith), Frank Sinton (President and Founder, Beachfront Media) with Brian Ring (Principal Analyst, Ring Digital LLC) who moderated.

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