At our recent SHIFT // Programmatic Video & TV Ad Summit, one of our sessions focused on innovation in programmatic video and TV, with many topics discussed including header bidding,...
Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever....
There’s been a lot of hype over the past few years how TV broadcasters need to be cognizant of second screens like smartphones and tablets that can distract viewers. Now...