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Innovation in Programmatic Session [SHIFT Video] Posted on 12-12-2017
At our recent SHIFT // Programmatic Video & TV Ad Summit, one of our sessions focused on innovation in programmatic video and TV, with many topics discussed including header bidding,...
How to Monetize Mobile Video’s Coming Explosion [AD SUMMIT VIDEO] Posted on 06-27-2017
Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever....
Publishers: Prepare for Connected TV Posted on 03-23-2017
There’s been a lot of hype over the past few years how TV broadcasters need to be cognizant of second screens like smartphones and tablets that can distract viewers. Now...