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  • Keynote Discussion With Universal McCann’s CIO Jon Stimmel [SHIFT Video]

    Tuesday, December 12, 2017, 4:05 PM ET
    |
    Posted by Will Richmond

    Our morning keynote interview at the SHIFT // Programmatic Video & TV Ad Summit was with Jon Stimmel, Chief Investment Officer, Universal McCann. Jon was interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions, MediaLink about a range of topics including unified measurement, data fragmentation, changes to UM’s planning and investment process, integrated buying, CMOs’ outcome targets and much more.

    Watch the video now!

     

     

    Categories: Advertising, Programmatic

    Topics: MediaLink, SHIFT // 2017 Programmatic Video & TV Advertising Summit, UM

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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