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Keynote Discussion With Universal McCann’s CIO Jon Stimmel [SHIFT Video]
Our morning keynote interview at the SHIFT // Programmatic Video & TV Ad Summit was with Jon Stimmel, Chief Investment Officer, Universal McCann. Jon was interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions, MediaLink about a range of topics including unified measurement, data fragmentation, changes to UM’s planning and investment process, integrated buying, CMOs’ outcome targets and much more.
Watch the video now!Categories: Advertising, Programmatic
Topics: MediaLink, SHIFT // 2017 Programmatic Video & TV Advertising Summit, UM
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