VideoNuze Posts

  • Inside the Stream Podcast: Can FASTs Become the New Cable?

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I welcome our friend and industry analyst Alan Wolk to discuss his new report, “FASTs are the New Cable” (complimentary download). Alan is the co-founder and lead analyst at TVREV. He is a veteran TV industry follower who coined the term FAST for free ad-supported streaming TV.

    Alan explains the similarities between FASTs and cable TV networks. He views FASTs as one of two streaming business models, with the other being paid subscriptions. But both models feature on-demand and linear content. The FAST ecosystem is complex and Alan describes the three key levels and how they interrelate. He also shares a number of predictions about where FASTs are heading.

    For anyone interested in better understanding FASTs and the impact they’re having, the interview and report are highly valuable.

    Listen to the podcast (32 minutes, 24 seconds)

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  • Inside the Stream Podcast: Exploring the Launch of NFL+

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I explore the launch of NFL+, the new direct-to-consumer streaming service the NFL announced earlier this week. The service is mobile-only and most of the content is non-exclusive, leading Colin and me to wonder who is the target customer, and how big a market is it?

    But given the contraction in the pay-TV industry, in the long-term the NFL may be heading to all streaming future, either direct-to-consumer or with partners. So NFL+ gives the league a new opportunity to connect directly with fans.

    Listen to the podcast (22 minutes, 59 seconds)




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  • 5 Insights to Lead Advertisers into the Future of CTV

    The drivers behind the expansion of the connected TV landscape are many. What started with the rising cost of cable and technological advancements in the delivery of content slowly gave way to new players in the space, mergers and acquisitions and content wars. Add on top of that a two-year pandemic and the rising challenges of inflation, and the groundwork has been laid for continued growth (and monetization) within the incredibly dynamic and ever-evolving CTV landscape.

    Today, the CTV revolution is upon us. For advertisers and publishers alike, there’s no denying or controlling the significance or pace of consumer viewing shifts into streaming channels. Rather, the real question that companies must consider is this: Do they have the insights needed to stay on trend?

    As companies chart their path forward with regard to the CTV opportunity, here are the key market realities that should be guiding them.

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  • Inside the Stream Podcast: Netflix’s Plans for Ad Tiers and Paid Account Sharing Bring Complexity

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I discuss Netflix’s plans to launch ad-supported service tiers and introduce paid account sharing options. Netflix provided updates on both during its Q2 ’22 earnings call earlier this week. Colin and I agree that both are important steps for the company but that there are myriad execution challenges as the moves will introduce new complexity and decision-making for subscribers.

    Listen to the podcast (25 minutes, 59 seconds)




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  • How Vevo Launched an Advanced TV Business in the FAST Lane

    When well-established companies go through a pivot, the process is often described as trying to turn around an aircraft carrier.

    In Vevo’s case, the move from being a web-centric brand to CTV juggernaut was more like turning an aircraft carrier into a rocket ship - while it’s still moving.

    Back in 2019, Vevo content was regularly ranked among the top ten most watched videos on YouTube across the globe, and revenue was growing consistently YOY.

    Knowing our content on YouTube was already enjoying viewership on the big screens in homes, we began establishing an entirely new business model - one where a Vevo CTV app and strategically placed linear TV channels (FAST channels for you TV ad tech nerds) could become the primary way we connect with consumers, and our top source of revenue.

    Due to the TV-oriented evolution of our business, we had to evolve our products, our marketing strategy, our programming, our relationship with fans – our entire operation. It turns out many of the seeds were planted years before. Here’s how were able to land the plane - and then launch a rocket:

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  • Inside the Stream Podcast: Xperi EVP Explains Vewd Acquisition, TVOS Opportunity

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I interview Geir Skaaden, EVP and Chief Products and Services Officer at Xperi, which recently acquired Vewd to push further into the TVOS market. Geir walks us through the deal’s rationale and the value of providing an independent TVOS platform to TV OEMs who can retain a share of post-sale streaming economics. Geir also explains how Xperi’s TiVo+ service that includes 160 FAST channels enhances the company’s appeal as a partner for TV OEMs.

    Listen to the podcast (29 minutes, 17 seconds)


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  • Inside the Stream Podcast: The Elvis Presley Channel Launch Illustrates FAST Opportunity

    This week on Inside the Stream nScreenMedia’s Colin Dixon and I explore how the recent launch by Cinedigm of the Elvis Presley Channel illustrates the FAST opportunity for content providers. Cinedigm struck deals with seven different platforms to gain access to over 100 million devices at launch. This demonstrates the reach connected TV now offers though Colin highlights how discovery challenges remain.

    Ad-supported streaming services continue to gain, creating a tailwind for FAST channels. We reference recent comScore data showing the growing popularity of ad-supported services, especially among certain ethnic groups.

    Listen to the podcast (23 minutes, 57 seconds)




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  • VAST & RTB: Peas in an Ad Pod

    While the CTV market will continue to garner billions of dollars in incremental spend each year for the foreseeable future, the tone is beginning to change ever so slightly; from unbridled excitement to a heightened focus on the technology and manner by which CTV ads are bought and sold.

    Amid this step change, an old friend has re-emerged at the forefront of industry conversation: Ad Pods.

    As a refresher, ad pods are a sequenced group of ads that play one after another within an ad break. Scheduled in pre-, mid-, and post-roll environments, an ad pod equates to a commercial break that runs during an episode of a TV program in linear environments.

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