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Inside the Stream: SVOD Bundling, Peacock Hits 30M, WBD’s FASTs, Hulu’s Disney+ Tile
On this week’s Inside the Stream Colin and I first discuss the trend toward SVOD services being bundled with one another. We agree the approach makes sense to cut churn and increase the lifetime value of subscribers. Next, Peacock has hit 30 million paying subscribers, which we believe is a healthy milestone for the three year-old service, though its losses are in the billions of dollars.
Meanwhile, WB Discovery has launched 11 FAST channels on Freevee, and Colin shares his thoughts on why the company could be more aggressive with FASTs. Last up, Disney moved the needle on integrating Hulu by adding a tile in the Disney+ UI for a beta group of subscribers.
Listen to the podcast to learn more (31 minutes, 43 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: FAST, Podcasts, SVOD
Topics: Disney+, Hulu, Peacock, Podcast, Warner Bros. Discovery
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Inside the Stream: NASCAR’s $8B Rights Deals, D2C vs. Pay-TV, TikTok vs. YouTube
This week on Inside the Stream Colin and I cover a number of different topics that have been in the news. First up, NASCAR has signed new rights deals with TV and streaming partners for nearly $8 billion, a huge increase from its current deals.
Next we discuss new research indicating that non-pay-TV viewers will outpace traditional pay-TV viewers by the end of the year. Then, TikTok is encouraging creators to make longer videos, in a move to compete with YouTube. Last, Hub reports that built-in apps on Smart TVs get greater usage.
Listen to the podcast to learn more (36 minutes, 54 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: Advertising, Devices, Podcasts, Sports
Topics: Hub Research, NASCAR, Podcast, TikTok
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Balancing the TradeOffs in Digital Advertising’s Black Box
Friday, December 1, 2023, 10:30 AM ETPosted by:As a veteran ad executive once said, "Where there is mystery, there's margin."
Since its 2021 introduction, Google’s PerformanceMax (PMax) has aimed to drive ad performance by modeling historical performance data using Artificial Intelligence models. As an automated ad product, it appeals to those who want to "set it and forget it." Sounds great, right? Well, maybe.
Upon further inspection, the tradeoffs for the marketer emerge, particularly regarding transparency, autonomy, and brand suitability. Some recent findings from Adweek highlight this: Advertisers discovered that Google placed a significant portion of their PMax YouTube ads in the open web – not quite the premium placements they were expecting.Categories: Advertising
Topics: Advertising
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Inside the Stream: YouTube TV’s Strong Q3, Sports in Flux
LRG estimates that YouTube TV added 600K subscribers in Q3 ’23, bringing it to a total of 6.5 million subscribers. YouTube TV’s growth is by far the strongest of all pay-TV providers, double the growth of Hulu + Live TV and Fubo, with all traditional providers losing subscribers in Q3.
On this week’s podcast we discuss what’s behind YouTube TV’s growth, and also how sports TV continues to be in flux.
Listen to the podcast to learn more (23 minutes, 36 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: Cord-Cutting, Podcasts
Topics: Podcast, YouTube TV
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Inside the Stream: Disney, Roku, WB Discovery and Dish Q3 Results
It’s earnings season, and on this week’s podcast, Colin and I discuss results from Disney, Roku, WB Discovery and Dish. The four companies’ subscriber counts, profitability and shifting business models all provide insights into larger industry trends and challenges.
Listen to the podcast to learn more (37 minutes, 36 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: Advertising, Podcasts, SVOD
Topics: DISH Network, Disney, Podcast, Roku, Warner Bros. Discovery
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Inside the Stream: Will Disney’s Big Hulu Bet Deliver on Kilar’s Streaming Success Plan?
Disney has officially begun buying out Comcast’s 33% ownership in Hulu, for at least $8.6 billion. Hulu will become a centerpiece of Disney’s strategy to appeal to a broad range of audiences. Coincidentally former Hulu CEO Jason Kilar recently shared his recommendations for how media companies can succeed in streaming. Can Disney’s big Hulu bet deliver on Kilar’s vision?
Listen to the podcast to learn more (31 minutes, 35 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Comcast, Disney, Hulu, Podcast
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Inside the Stream: Nexstar Makes Case for Broadcast, YouTube’s Teen Bump
This week Colin and I explore Nexstar’s assertion that the recent Disney-Charter deal will benefit local TV (Nexstar is the largest owner of local broadcasters in the U.S.). Nexstar points to improved bundling that will stabilize pay-TV and spending on underperforming niche cable networks that can be reallocated to local TV. We also discuss new research showing that YouTube has edged past Netflix in consumption among teenagers.
Listen to the podcast to learn more (24 minutes, 19 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSCategories: Broadcasters, Podcasts
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Inside the Stream: Xumo Stream Box is Good For Cable But Limited Elsewhere
The new Xumo Stream Box from partners Comcast and Charter began rolling out this week. On this week’s Inside the Stream we discuss the new device’s opportunities. Overall it seems like a smart play for the cable TV operators to streamline their device strategy, blending traditional pay-TV with streaming. So within their footprint Xumo Stream Box should find success. However, as we discuss, the box will likely have limited appeal outside of their footprints.
Listen to the podcast to learn more (25 minutes, 59 seconds)
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Apple Podcasts Google Podcasts Spotify Amazon Music RSSTopics: Charter Communications, Comcast, Podcast, Xumo