Happy New Year and welcome to the first podcast of 2025. We’re pleased to have PBS’s Chief Digital and Marketing Officer Ira Rubenstein join us to discuss PBS’s recent partnership with Amazon. Under the deal more than 150 local PBS stations and the PBS Kids channel will be included in the Prime Video FAST section. Two new PBS FAST channels will also be included.

Ira explains how the Amazon deal keeps PBS accessible for those who have cut the cord, don’t have an antenna, etc. PBS is also talking to other potential partners, especially those who can support donations and benefit PBS stations. Beyond the Amazon deal, Ira also shares his thoughts on the broader industry and key changes he’s paying attention to.

Listen to the podcast to learn more (27 minutes, 20 seconds)

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