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VideoNuze Analysis

  • VideoNuze Podcast #460: Apple’s Video Initiatives Unlikely to Have a Big Impact Short-Term

    I’m pleased to present the 460th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Apple partially pulled back the curtain on its video strategy this past Monday. In today’s podcast Colin and I dig into what Apple revealed, weighing the pros and cons of the strategy.

    Apple is checking a bunch of boxes: bolster its TV app to try making it a hub for OTT viewers, enable third-party SVOD/premium TV subscriptions with Apple TV Channels, and tease its Apple TV+ SVOD/originals strategy with a bunch of A-list stars. It’s a start, but Apple is coming to video extremely late and Colin and I agree that all of the above taken together is unlikely to generate a lot of new services revenue in the short term with Apple facing a variety of challenges.

    But…Apple has unparalleled user experience DNA, deep pockets, huge flexibility in how it bundles its forthcoming SVOD service with others (i.e. music, games, news) and of course has a massive user base to build from. And Apple is playing the long game, as it must in the new post-iPhone, services-centric era.

    With Apple’s SVOD service, Disney+, WarnerMedia and who knows what else set to come to market in the next 6-8 months, it’s going to be a very busy year.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 44 seconds)



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    The VideoNuze podcast is also available in iTunes...subscribe today!
     

     
  • Publicis and Mindshare Executives to Share Insights on Intersection of Video/Digital Ad Buying at Video Ad Summit

    I’m pleased to share that we’ll have a featured fireside discussion at the 9th annual Video Advertising Summit with agency executives Jeremy Crandall (SVP, Advanced Video Solutions, Publicis Media) and Christine Peterson (Managing Director, Digital Investment Lead, Mindshare, part of GroupM). Matt Prohaska (CEO and Principal. Prohaska Consulting) will be the interviewer in this featured fireside chat.

    Advertisers and their agencies are demanding that premium video providers enable more of digital’s capabilities: better targeting, measurement, interactivity, cross-screen delivery and attribution. As we all know, there are significant industry-level and company-specific initiatives underway to marry the best of digital with the best of premium video/TV’s traditional brand-building strengths. Connected TVs, which hold strong potential to re-energize the entire TV ad business, are a focal point.

    In this fireside, Christine and Jeremy will take us behind the scenes of where and how digital and premium video/TV are intersecting today, and what the key challenges are ahead. Both have long track records with video, digital and cross-screen ad buying, working for scores of top brands.

    What are these brands demanding of their agencies, what are their most critical KPIs and how are cross-screen campaigns being successfully created? How well-positioned are video providers, TV networks and industry infrastructure to meet buyers’ demands? How are respect for viewers, data, brand safety and programmatic being balanced? Last but not least, what are they critical changes in viewers’ behaviors that inform all video ad buying currently and going forward? These are among the questions Christine and Jeremy will discuss with Matt.

    For anyone in the video industry who is directly or ultimately affected by the decisions video and digital ad buyers are making, this fireside chat will be a must-attend session. It is also a perfect complement to the keynote interview I’ll be doing with Hulu’s SVP/Head of Advertising Peter Naylor.

    Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.

    (*Early bird registrants get 2 entries for the Roku TV drawing).

     
  • Watching Apple’s Video Ambitions Unfold Is Going To Be A Great Hollywood Drama

    Well, we finally got some news from Apple about its video ambitions at its big media event today.

    Apple’s updated TV app harkens back to the same formula that propelled iTunes in the music industry nearly 16 years ago: the visually strong user experience, integration of well-known brands/artists, seamless transactions and multi-device access. iTunes made sense of a messy music landscape - delivering breakthrough music portability (with the iPod) and billions of much-needed revenue to the music industry.

    Apple clearly sees a similar opportunity to bring coherence and value to today’s fragmented video experience and to drive incremental revenue for the industry. Although the same company DNA is evident in the updated TV app, the challenges Apple faces in video are far greater.

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  • VideoNuze Podcast #459: Comcast’s Xfinity Flex is Too Tepid to Have Much Impact

    I’m pleased to present the 459th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Comcast’s new Xfinity Flex is a little bit of a lot of things  - access to certain SVOD, AVOD and live TV services, integration of certain connected home devices, a VOD library of 10K titles though unlikely anything very recent or super-popular, access to certain music services, though not market leaders Spotify or Apple Music and a grid guide. There’s also a connected TV device and voice remote powered by X1’s software.

    Of course there are lots of alternatives for consumers to easily accomplish all of the above by themselves, challenging the value of a service like Flex. But to complicated things further, Comcast hopes to use Flex - which is targeted to broadband-only  subscribers in Comcast’s footprint - to create upsell opportunities to Comcast’s multichannel video service and build value/reduce churn among broadband-only’s.

    And that’s why, in an era when streaming sticks are being bought by millions of mainstream consumers for $30 or less, Comcast’s decision to charge Flex subscribers $5 per month makes the whole undertaking a head-scratcher.

    In today’s podcast Colin and I dig into Flex and the various reasons it is unlikely to have much impact for Comcast. I’ve been writing for a while that Comcast does not seem to have an aggressive response to the massive changes sweeping through the industry. Today’s hyper-competitive, “land grab” video services market favors bold moves and Flex seems too tepid to stand out.

    Listen in to learn more!

     
    Click here to listen to the podcast (23 minutes, 3 seconds)



    Click here for previous podcasts

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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Nielsen: 68% of U.S. Households Have a Connected TV Device

    68% of U.S. households had a connected TV device (smart TV, streaming device or enabled gaming console) as of September, 2018 according to Nielsen’s new Q3 2018 Total Audience Report. The data point is roughly in line with the 74% level that Leichtman Research found as of June, 2018. Together the data suggests we’re well on our way to having 4 out of 5 U.S. households with a CTV very soon.

    For Nielsen, the 68% penetration rate represented a 5 point increase from the 63% it found in September, 2017. Asian American households led with an astounding 85% penetration rate, up from 81% a year ago. Black households had a 67% penetration rate in September, 2018 vs. 61% a year earlier.

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  • Keynote With Hulu’s SVP/Head of Ad Sales Peter Naylor at May 29th Video Ad Summit

    I’m excited to share that Hulu’s SVP and Head of Advertising Sales Peter Naylor will be our keynote guest at the 9th annual VideoNuze Video Ad Summit on Wednesday, May 29th in NYC. I will be interviewing Peter in a session titled, “Hulu Finds the Winning Formula by Putting Viewers First.”

    Hulu has become an industry leader in connected TV and video advertising, SVOD, virtual pay-TV, original programming, digital distribution and cross-platform user experiences. Hulu now reaches over 50 million viewers with its ad-supported service, making it the largest addressable marketplace for brands in the industry.

    In this keynote interview Peter will share insights about all of these topics and in particular, how Hulu’s dramatic innovation of TV’s advertising experience is driving change across the medium.

    Hulu is playing a key role in every one of the top trends in the industry. It is also entering an even more consequential next chapter - becoming majority owned by Disney and a key part of Disney’s OTT strategy, moving to the front of the pack in the virtual pay-TV industry and aggressively promoting its ad-supported SVOD service by recently reducing its monthly price and also offering it at no extra charge for Spotify Premium members (moves which will contribute to Hulu generating $2.7 billion in ad revenue by 2021, according to eMarketer's latest forecast).

    I’ve known Peter for many years and I’m confident his perspectives will be incredibly valuable for anyone who is trying to learn from Hulu’s industry leadership.

    Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.



    (*Early bird registrants get 2 entries for the Roku TV drawing.)

     
  • VideoNuze Podcast #458: DirecTV Now Changes Packaging; Fact-Checking Netflix

    I’m pleased to present the 458th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    Earlier this week, DirecTV Now changed its packaging and pricing by introducing 2 new tiers, DirecTV Now Plus and DirecTV Now Max. They are both anchored by HBO, but also lose popular networks from Viacom, Discovery and AMC.

    On today’s podcast Colin and I discuss the likely rationale behind the changes and what impact they’ll have. One thing seems clear: given the spectrum of TV networks they carry, Hulu Live TV and YouTube TV are poised to become leaders in the virtual pay-TV industry.

    Next, Colin updates us on several statements a Netflix executive made earlier this week that he believes need further clarity. Colin delights in “keeping them honest” and his watchdog role benefits all of us trying to understand industry data.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 30 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!
     

     
  • Save $100 on 9th Annual VideoNuze Video Ad Summit and Win a 55-Inch Roku 4K TV

    You can save $100 now on registration for the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th at the Westin Times Square in NYC. On top of saving $100, you also double your chances* of winning a 55-inch Roku 4K TV, generously provided by Roku.
     
    The Video Ad Summit is a must-attend event for anyone in the industry interested in a deep dive into video advertising, especially the converging worlds of online, traditional TV, mobile and connected TV advertising as well as the broader digital landscape. The program will feature a mix of keynotes, panel discussions, fireside chats and research presentations, covering the most critical topics in the industry. I’ll be sharing detailed program information and our first group of speakers shortly.

    Last year's Video Ad Summit drew over 300 attendees and 50 executive speakers. The 2019 Video Ad Summit will once again be the premier video-focused event of the year.
     
    I'm excited to have 10 industry-leading companies on board as initial partners, including Title Partner Deloitte Consulting; Premier Partners Extreme Reach and Telaria; Headline Partners Beachfront Media, Penthera, SpotX, TiVo and Xandr; and Branding Partners Brightcove and Roku.
     
    If you'd like to learn more about speaking and partnership opportunities, please contact me.
     
    Learn more and register now!
     
    (*Early bird registrants get 2 entries for the Roku 4K TV drawing.)

     

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