September is here and that means summer 2014 is in the rear-view mirror. For online video and the broader video ecosystem, it was another busy few months, as viewers around the world continue to shift their consumption patterns, with many companies scrambling to keep pace. Below I've distilled my list of the 10 biggest online video stories of the summer - read on and let me know if I've missed something!
I'm pleased to present the 235th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
First up this week, Colin recaps how well the recently wrapped-up World Cup did with live-streaming. As Colin notes, the final game delivered 1.8 million concurrent live viewers. Also interesting was how mainstream streaming mid-day games seemed to become. Unlike March Madness games, which have always been streamed in the workplace somewhat surreptitiously, World Cup streaming seemed completely acceptable.
If the NBA were to succeed, and gain $2 billion or so in fees, that would translate into around $20 per year for each of the approximately 100 million U.S. pay-TV subscribers (even more when you factor in the pay-TV operator's retail margin).
I'm pleased to present the 232nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
The World Cup is in full swing and as many predicted beforehand, live-streaming is a crucial part of how fans are following the action. Colin notes that Akamai (which is responsible for a lot of the live-streaming globally), said that back in the 2010 World Cup, the peak bandwidth used was 1.4 terabits/second. Akamai was expecting that level to quadruple this year.
Sure enough, in current group play, the Brazil-Mexico game already almost reached that target, registering 4.59 Tbps. That level will surely be exceeded as play moves on to the knockout stage (in which Colin's beloved England is unlikely to be participating).
The final ESPN3.com and UnivisionFutbol.com streaming viewership numbers for the FIFA World Cup provide the latest evidence that sports are the shining star of the online video world for both free and paid viewing. Here's some sample data for recent free online sporting events:
FIFA World Cup: ESPN3.com (7.4 million unique viewers, 15.7 million hours viewed), UnivisionFutbol.com (10 million hours viewed)
2010 NCAA March Madness: CBSSports.com (8.3 million unique visits to MMOD video player, 11.7 million hours of video and audio)
After much build-up, the World Cup is finally upon us. Major brands' World Cup-themed ads have been a big part of fueling awareness, and the folks at Visible Measures have been tracking their viewership. The top 5 most-viewed ads include ones from Puma, Coca-Cola, Carlsberg, Pepsi, and of course the insanely-popular ad (22 million+) views from Nike.
The World Cup games are going to get a lot of attention online, with both ESPN3 and Univision planning lots of live online and mobile streaming. To access ESPN3 you need to be a subscriber to one of the broadband ISPs that has a deal to carry the online network (AT&T, Verizon, Comcast, Cox, etc.). Univision is open to all, but unless you speak Spanish you may want to mute the audio.
The World Cup once again shows up how important major sporting events are to online video. Past events like the Summer and Winter Olympics, March Madness, MLB.tv, Sunday Night Football and now the World Cup showcase online and mobile video at their best, providing anywhere access, interactivity and loads of additional information. The crown jewel of sports that still remains outside of online video's reach is the Super Bowl. If and when it gets live-streamed, online video will really have made it big-time.
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.