VideoNuze Posts

The leadoff session at the recent Video Ad Summit focused on changing consumer viewing behaviors and how they upend the traditional concept of programming by day-parts. We had a great cross-section of perspectives from panelists including Ken Lagana (SVP, Sales, CBS Interactive), J.R. McCabe (SVP, Video, Time, Inc.), Andrea Palmer (VP, Group Media Director, Digitas) and Chris Smith (VP, Video and Mobile, Collective), with Jonathan Carson (former Global President, Digital, Nielsen) moderating.

The video is below and runs 43 minutes, 12 seconds.

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In this week's 185th edition of the VideoNuze-nScreenMedia podcast, Colin Dixon and I mix things up a bit by introducing a new format of having a guest join us. We plan to do this periodically to get insights on new data or news. Our inaugural guest is Sudhir Kaushik, director of products, insights and optimization at Ooyala, which this week released its Q1 '13 Global Video Index (my post on it is here).

In the podcast, Sudhir sheds more light on Ooyala's key findings. We touch on topics including what's driving the surging growth of mobile video, distinctions between smartphone and tablet viewing, the important role of long-form content in shaping viewership patterns, the decline of the desktop as a viewing platform, the emergence of live programming as the dominant engagement format, what surprised Sudhir most in the data and much more.

Listen in to learn more!

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One of the highlights of the June 4th Online Video Ad Summit was an in-depth session on the recent NewFronts, Upfronts and the larger changes in the video advertising landscape, featuring Michael Bologna, Director, Emerging Communications at GroupM and Adam Shlachter, SVP, Media, Digitas, with Jim Nail, Principal Analyst at Forrester Research moderating.

It was a dynamic, wide-ranging discussion that touched on the following topics: what impact the NewFronts will have, how to de-duplicate audience viewing given the proliferation of screens, why advertisers continue to pay more despite smaller TV audiences, what role new ad creative can play in online, how new targeting techniques play vs. traditional content-as-a-proxy-for-audience mindsets and lots, lots more.

The video is below and runs 35 minutes, 18 seconds.

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At the June 4th Online Video Ad Summit, Nancy Hall, SVP, Eastern Sales for ValueClick Media, shared real-world examples of how using audience targeting data can drive improved video ad campaign results across devices. ValueClick tested 6 different campaigns in different verticals to determine impact on brand lift, purchase intent and sales. Nancy walks through the details of each and shares the results, which show how targeting data helps drive performance.

The video is below and runs 15 minutes, 46 seconds.

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Online video platform provider Ooyala has released its Q1 '13 Global Video Index, showing, among other things, that mobile devices (smartphones and tablets) accounted for more than 10% of online video views in the quarter, a new record. The total share of tablet video viewing alone grew by 33% in Q1.

It's not just the number of views that are up for mobile, but also time spent: watching long-form video (10 minutes or longer) on mobile devices grew from 41% of all time watched in Q1 '12 to 53% of all time watched in Q1 '13, an increase of 29%. Digging in deeper, for tablets, 25% of all viewing time was for content 60 minutes or longer.

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IRIS.TV is officially launching its SmartStreaming product to help content providers drive more video views per viewer. SmartStreaming plugs into online video platforms so they can offer their content customers thumbs up/down and skip buttons in their video players, giving viewers more control over their video experiences. As they engage with these buttons, SmartStreaming learns their preferences and presents subsequent recommended videos.

The first OVPs that have integrated SmartStreaming are Brightcove, Kaltura and Unicorn Media. Field Garthwaite, CEO told me in a briefing that SmartStreaming is also compatible with thePlatform and JW Player from LongTail Video.

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MSN News is the latest high-profile news/information site to partner with Newsy for high-quality, short-form, customized video news clips. In a deal announced today, Newsy's editors will work collaboratively in real time with counterparts at MSN News to create and deliver up to 20 videos/day across categories including world, U.S. politics, science & technology, crime & justice and pop culture. Many videos are already live here and here. They will be distributed across all MSN News platforms.

For Newsy, the MSN News deal is the latest in a string of partnership wins with big news/information sites. In March, Newsy landed a deal with Mashable to create customized videos, which followed other partnerships with AOL/Huffington Post and National Journal. In total, with the MSN News deal, Newsy is creating 200+ custom videos per week for partners, which is part of the 2,000+ videos it creates each month for its own web site, mobile apps and syndication partners such as 5Min, DBG, blinkx, Grab Networks, ClipSyndicate and others. Newsy videos generate over a billion views per year. Newsy uses multiple partner models including revenue sharing and straightforward fees.

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This is last call to register for tomorrow's complimentary webinar, "Social Media and Second-Screen TV Experiences." The webinar will feature Michael Greeson, founder of The Diffusion Group, who will share social insights from his firm's recent survey of 1,000 broadband users/TV viewers. TDG will also provide registrants with a complimentary copy of its accompanying report, a $1,500 value. Then Kevin Wyatt, director of business development for Rovi, will explain how the company's entertainment-related social media can be incorporated into TV apps. There will be plenty of time for Q&A.

Register now!