Fresh off the show floor at NAB Show in Las Vegas, I was struck by three very clear trends:
- Broadcasters are keen to understand what they need to do to adopt ATSC 3.0, the IP-based over-the-air (OTA) TV broadcast standard that combines broadcasting and broadband internet,
- Many are working to reorient workflows to support 'Advanced Advertising' and cross-screen measurement, and
- Cross-screen multi-touch attribution is now a 'must-have' for the sell-side to merchandise their unique value to buyers.
Meanwhile back in New York, the annual TV Upfronts and Digital Video Newfronts are in full swing. My only hope is that we're not going another year planning our Marketing efforts in separate linear vs. digital siloes.
Yesterday I produced the Online Video Program at the NABShow in Las Vegas. It was a great day of learning, with 30+ speakers on 8 sessions focusing on the rise of OTT. There were many highlights, but to be brief, below I’ve summarized 5 soundbites that hit my radar:
Please join me 3 weeks from today, on April 10th, at the NABShow’s full-day Online Video Program in Las Vegas, which I’ll be hosting once again. We have a fantastic group of over 30 speakers from companies including ABC News, Discovery, NBA, Newsy, PlayStation Vue, Roku, Sinclair, TEGNA, Univision, YouTube TV and many more.
A highlight of the day will be our keynote session with Christy Tanner, EVP and GM of CBS News Digital. I will be interviewing Christy about how CBSN, which is CBS News’ streaming video news service launched in 2014, creates new value for viewers, advertisers and the CBS Corporation. Another highlight will be Parks Associates’ Senior Director of Research, Brett Sappington presenting brand new data on critical changes in the video industry.
Big thanks to OVP’s Platinum sponsor NeuLion, whose EVP and co-founder Chris Wagner will moderate the session, “The Six Pillars of a Successful OTT Video Strategy” at 11:20am and to Branding sponsor You.i TV, whose Head of Strategy Matt Nelson will participate in the “How Innovation is Driving the Video Industry Forward” session at 2:15pm.
Over 275 industry leaders are already registered to attend OVP. If you’re coming to NABShow and have a FlexPass, please plan to stop by North Hall, room N262/N264 for OVP. If you’re still deciding about attending NABShow, you can save $100 on registration now by using this link and code EP02. Don’t miss out, register now!
I’m excited to share that Christy Tanner, EVP and GM of CBS News Digital, will be the keynote guest at the NABShow’s Online Video Program on April 10th in Las Vegas. I will be interviewing Christy about how CBSN, which is CBS News’ streaming video news service launched in 2014, creates new value for viewers, advertisers and the CBS Corporation.
As a direct-to-consumer service, CBSN offers live news coverage from 5am to 10pm 7 days a week. It delivered 280 million live streams in 2017, up 17% vs. 2016. CBSN leverages CBS News’ original reporting, simulcasts special reports and rebroadcasts programming such as “CBS This Morning” and “Face the Nation” in addition to its own original programming. CBSN is a free, ad-supported service.
I’m pleased to be hosting the NABShow’s Online Video Program once again this year, on Tuesday, April 10th in Las Vegas. This is the 4th year I’ve put this program together and as always the goal is to make OVP a high impact day of learning for attendees about all the critical industry issues.
We have a great group of sessions coming together including a keynote (TBD), panel discussions and new research to be presented by Parks Associates’ Brett Sappington. I’ll have a lot more details in the coming weeks.
If you’re already planning to attend NABShow, please plan to stop by North Hall (room TBD) for OVP. If you’re on the fence about attending NABShow, you can save $100 on registration now by using this link and code EP02. Don’t miss out, register now!
I’m pleased to present the 368th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Colin and I were both at the NABShow in Las Vegas earlier this week and on this week’s podcast we share some of our observations. Colin sees the industry moving from blocking and tackling to a focus on making digital business models work and he provides a number of examples.
I observed a similar theme, especially in recent research data that I highlight which shows the new normal of video consumption. I also share points from a keynote interview I did at NAB with Jim Lanzone, Chief Digital Officer of CBS, in which Jim explained how the company has transitioned from its broadcast roots to being a digital media powerhouse with its All Access and CBSN services leading the way.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 34 seconds)
The 3rd annual NABShow Online Video Conference, which VideoNuze is producing, is coming up on April 24th and 25th in Las Vegas. We have a high-impact 1 1/2 day program including nearly 50 speakers on a dozen different sessions.
I’m especially excited about our 2 keynotes guests who I will be interviewing to kickoff each of the days. On day 1, Jim Lanzone, Chief Executive Officer, CBS Interactive and Chief Digital Officer, CBS Corporation, will join me to discuss the company’s transformation to a next generation content company. Among the many topics we’ll explore is the SVOD service CBS All Access and how it’s driving the company’s overall strategy for multiscreen success.
Then on day 2, I’ll interview Michael Paull, who has just taken over as CEO of BAMTech, which is owned by MLBAM, The Walt Disney Company and the NHL. Michael was previously VP of Amazon Channels, where he quickly built up an offering of 120+ SVOD options that Amazon Prime users can easily subscribe to. Michael and I will discuss the fast-evolving role of online and mobile-delivered live sports, direct-to-consumer business models and achieving excellence in user experiences.
The program will also feature sessions on data, mobile video and apps, live streaming, virtual reality, converged advertising, sports, TV Everywhere, innovation and much more. Among the dozens of speakers are executives from Adobe, Akamai, Amazon, Brightcove, FreeWheel, Comcast Technology Solutions, Google, GoPro, Gracenote, IBM Cloud, NBC Sports, Nielsen, PBS, Raycom, Roku, Synacor, TiVo, Videology, Verizon Digital Media Services and many others.
It promises to be an action-packed program diving into many of the most urgent industry topics. You can save $100 on registration now by using this link and code EP06. Don’t miss out, register now!
With video and TV viewing fragmenting across numerous devices, services and apps, advertisers are more challenged than ever to efficiently build holistic, measurable TV ad campaigns. That has created a big opening for major platforms like Google/YouTube, Facebook and others to differentiate themselves with single source, in-depth user data that can be mined for targeted campaigns across their massive audiences.
Concerned by these dynamics and the precedent of how platforms seized ad dollars from print publishers, NAB Show is seeking to play a leadership role, forming a new digital committee including executives from TV networks, pay-TV operators and TV station owners. The committee, headed by Lorne Brown, Founder and CEO of Operative, a leading video ad tech provider, held its first invite-only meeting a few weeks ago at the NAB Show.
I'm pleased to present the 319th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Colin and I are back from NABShow where I produced the 2-day Online Video Conference, which included 52 speakers over 15 sessions. One of the highlights for me was doing a keynote interview with Michael Paull, VP of Digital Video at Amazon who oversees the company’s new Streaming Partners Program (SPP).
As I wrote yesterday, SPP will likely have a majority of U.S. SVOD services included this year, putting Amazon in the undisputed role as THE third-party distributor of SVOD in the U.S. Colin and I dig into why that is potentially so critical and the implications it could have for Netflix and the pay-TV industry. (Colin provides a personal example of how Amazon hooked him on a subscription to Tribeca Shortlist which he never would have found on his own).
We then transition to specific takeaways from NABShow. Colin notes that many vendors were demonstrating how online video can be delivered with guaranteed quality and user experiences, making online video every bit as good as TV itself. For pay-TV operators specifically, the imperative to move video services online has never been higher.
Listen now to learn more!
Click here to listen to the podcast (23 minutes, 41 seconds)
The program for the 2nd annual NABShow Online Video Conference on April 18th and 19th in Las Vegas, which VideoNuze is producing, is now complete and features 50 speakers participating on 14 different sessions.
Our day 1 keynote speaker is Neal Mohan, YouTube’s Chief Product Officer and SVP, Google, who will discuss the company’s future in virtual reality, mobile and putting content in context. Our day 2 keynote is Michael Paull, VP, Digital Video at Amazon, who I will interview about the company’s video strategy, OTT industry trends and its recently launched Streaming Partners Program.
In addition to these 2 sessions, we’ll have new research presented by Brett Sappington of Parks Associates on OTT adoption and churn and Howard Horowitz of Horowitz Research on the role of broadcast content in today’s multi-platform environment.
And we have dozens of other speakers from companies including Adobe, Akamai, AOL, BBC Digital, Brightcove, CBS Interactive, Comcast, Conde Nast, DataXu, Ellation, Facebook, Google, Gracenote, MLBAM, Operative, Roku, Synacor, Videology, Verizon, Vimeo, Whistle Sports and more.
It promises to be an action-packed program covering many of the hottest industry topics. You can save $100 on registration now by using this link. Don’t miss out, register now!
The program for the 2nd annual NABShow Online Video Conference on April 18th and 19th in Las Vegas, which I’m producing, is coming together well, with 35+ speakers now on board from companies such as Adobe, Akamai, AOL, Brightcove, Conde Nast, DataXu, Ellation, Facebook, Google, Gracenote, MLBAM, Operative, Roku, Synacor, Videology, Verizon, Vimeo and Whistle Sports.
We’ll have 14 sessions over the two days, including keynotes, research presentations, fireside chats and panel discussions, covering many of the hottest industry topics. You can save $100 on registration now by using this link. Don’t miss out, register now!
I'm pleased to present the 269th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Colin and I were both at the NABShow this week. I was hosting the inaugural NAB's inaugural Online Video Conference, which featured over 40 industry executive speakers. In today's podcast we share 4 main takeaways from the NABShow, including the shift to cloud/IP, the rise of TV Everywhere, the personalization of video and why drone-based video is so compelling.
Listen in to learn more!
I'm pleased to share the final 3 video interviews that I did at NABShow 2013 today. Below you will find interviews with Kevin Norris, president and CEO, Brevity, Dustin Encelewski, Director of Product Marketing, Elemental Technologies and Tim Street, VP, Mobile Video, mDialog. All of the interviews are in the final player at bottom.
I'm pleased to present the 175th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Colin and I attended NABShow 2013 in Las Vegas, where we had a booth and recorded 20+ video interviews with industry executives, which we'll post over the next couple of weeks.
Through the interviews and other on-site discussion, we came away with a number of observations, which we share today. We focus specifically on the trend toward live event / live linear streaming, what's coming up with HEVC encoding and whether 4K TV will fly. All of these were omnipresent topics/questions at NABShow.
Listen in to learn more!
Click here to listen to the podcast (16 minutes, 39 seconds)
At NABShow this year, my weekly podcast partner Colin Dixon from nScreenMedia and I are doing a series of video interviews with industry executives, which I'll be posting over the next couple of weeks. Kicking off our series today I'm pleased to share Colin's interview with Jay Fulcher, CEO of Ooyala.
In the interview, Jay talks at length about several of Ooyala's recent innovations including Hook, which is a mobile video playback app for Android; XTV Connect, an Airplay-like feature bridging mobile video to connected TVs; and Ooyala Discovery Guide, which allows content providers to "assemble" a personalized viewing experience. VideoNuze recently covered them here.
Something new for the 130th edition of the VideoNuze Report podcast - video! That's right, this week found Colin Dixon, senior partner at The Diffusion Group, and me at the NABShow in Las Vegas, so we recorded a video for the first time (for you audiophiles, there's still a link to the audio below, and it's still in iTunes as well). For this week's edition, we discuss what hit our radar at the NABShow. Enjoy!
Or click here to listen to the podcast (12 minutes, 43 seconds)
VideoNuze's first-ever booth, at NABShow, is up and running (see below)! True, it's not nearly as elaborate as the booths from the big guys, but it's doing the job for us. We've been recording video interviews all morning with online video industry executives, which we'll begin posting tomorrow!
If you're planning to be among the tens of thousands of attendees at next week's NABShow in Las Vegas, please plan to stop by VideoNuze's first-ever booth, in the South Upper Hall at SU11706, next to the Content Theater. The booth will be open all day Monday-Wednesday, April 16-18.
VideoNuze has partnered with NABShow to record short video interviews with industry executives, which will run selectively on VideoNuze.com and on NABShow's daily "NAB Live" web site. I'll have a video crew with me (ok, "crew" means a camera operator!) and we'll be doing shoots both in the booth and also at exhibits. The interviews will be relatively informal - we'll discuss company/product news, industry trends, NABShow observations and whatever else comes up. Many interviews are already scheduled, but I still have some slots available. There are no charges involved.
Whether you'd like to do an on-camera interview or not, I hope you'll stop by to say hi, bring me up to speed on what you/your company are doing and exchange thoughts on the online video industry. I connect with many VideoNuze readers via email, comments, IM and phone, but here's an opportunity to actually meet in person!
With the Broadband Video Leadership Evening now behind us, I'd like to turn your attention to three upcoming panels that offer lots of education value.
First, if you happen to be in Boston, or find yourself here next Monday night, March 30th, I'll be moderating a session for MassNetComms, entitled, "Is Convergence Finally Here? Web Video and TV Get Ready to Collide." We have a great group of local Boston-area companies and executives on the panel:
All of these guys are on the front lines of the broadband/mobile video evolution, and will provide tons of market insight. The event is from 5pm - 8pm including networking time. Registration is here.
Then on April 22nd, I'm pleased to be partnering with NAB to moderate 2 panels at the NABShow in Las Vegas. Access is complimentary by clicking here, and entering code "X104"
The first panel, at 11am is entitled, "How TV Broadcasters are Capitalizing on Broadband Video" with the following panelists:
The second panel, at 3pm, is on one my favorite topics, "How Syndication is Powering the Broadband Video Era," with the following panelists:
I hope you're able to join us, as both panels are sure to provide lots of great information. The panels will be in the "Content Theater" adjacent to the "Content/Commerce Pavilion" where many industry companies will be exhibiting (e.g. Brightcove, Limelight, Electronic Arts, Akamai, MGM, etc.) Exhibiting opportunities are still available, ping me if you're interested. Hope to see you there!