VideoNuze Posts

Early bird discounted registration for the Dec. 4th VideoSchmooze: Online Video Leadership Forum in NYC expires today. If you've been waiting to see how your schedule is shaping up, now's the time to have another quick look and act. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. And remember, one lucky early bird registrant will win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value (thanks to TiVo).

VideoSchmooze will be a full morning of learning and schmoozing with over 200 industry executives. We're covering a range of compelling topics across 6 sessions, with 18 speakers. These days there's no shortage of interesting stuff to dig into!

Special thanks to the Lead sponsors of this VideoSchmooze, Brightcove and Kaltura plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.

I hope you can join us on Dec. 4th!

REGISTER NOW AND SAVE!

I'm pleased to present the 251st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

First up this week we dig into Nielsen's new plan to measure viewership on SVOD services. Both Colin and I believe this holds a lot of potential for TV networks and studios, though we're cautious until we learn more about the data that is produced (for more, Nielsen's SVP, Client Insights Dounia Turrill will be speaking at the Dec. 4th VideoSchmooze and this will be a topic of discussion).

We then transition to talking about specific OTT initiatives underway in Europe. Colin was in London this week attending a conference where he had a number of valuable conversations with broadcasters and pay-TV operators. He shares some specifics.

(Apologies - our recording quality is a little shaky this week due to connection issues)

Listen in to learn more!

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Sandvine has released its latest Global Internet Phenomena Report based on data collected in March, 2014 across leading wired and mobile broadband networks. Focusing just on North America, Netflix once again dominates primetime usage, accounting for 34.9% of downstream bandwidth, more than the next 6 services combined. YouTube was second with 14.04% of bandwidth.

It's a different story on mobile however, where YouTube remains the top downstream provider, eating up 19.75% of bandwidth, up from 17.7% a year ago, with Netflix in 5th place with just 4.51%.  The usage pattern largely reflects the difference between Netflix's long-form content focus vs. YouTube's short-form focus. YouTube's CEO Susan Wojcicki recently disclosed that 50% of YouTube's usage is now on mobile.

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Reminder that the early bird discount for the Dec. 4th VideoSchmooze: Online Video Leadership Forum in NYC expires on Friday. Early bird registrants not only save on tickets, they're all entered to win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value, which TiVo has generously provided. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. If you've been on the fence about coming, now's the time to act.

VideoSchmooze is going to be an awesome morning of learning and networking. There will be 6 different sessions featuring 18 speakers digging into many of the hottest topics in the industry. There are so many exciting things happening these days, but also a lot of noisy headlines that can be very confusing. One of the key goals of VideoSchmooze is to cut through this and share a true picture of what matters and what doesn't.

Special thanks to the Lead sponsors of this VideoSchmooze, Brightcove and Kaltura plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.

If you're a video industry executive and are struggling to make sense of what's happening, I highly recommend you join us for a valuable morning of learning and networking!

REGISTER NOW AND SAVE!

The WSJ reported last night that next month Nielsen will begin measuring viewership of programs on Netflix and Amazon. This would represent the first time that any sort of granular viewing data by program would be available, offering potentially huge benefits to the ecosystem. According to the WSJ, Nielsen will use its people meters to analyze the audio components of programs. A key caveat is that mobile viewing would not yet be measured.

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Two months ago I wrote about the initial success cable operator UPC Hungary had in offering YouTube to its subscribers via existing set-top boxes. Since its May introduction, about 50% of those who could access YouTube had already done so at least once, and more than 50% of them had become repeat users. Now, 2 months later, 80% of those who have access have tried YouTube, with 80% of them returning.

The new data was revealed by Arpad Jordan, CTO of UPC Central and Eastern Europe at the OTT World Summit in London. YouTube access was rolled out in a first phase in May to around 250K HD set-top boxes. In September Jordan said that these first phase YouTube users were watching over a million minutes per day with average session lengths of 45 minutes.

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Video ad tech is a very hot space currently with lots of deals and financings, with the latest being Eyeview, which this morning announced a $15 million financing from existing investor Marker LLC. The new funds bring to $34.5 million the total amount the company has raised.

Eyeview describes itself as "fusing the effectiveness of TV video branding with the efficiencies of digital personalization." It does this by taking a standard TV ad or other video creative and dynamically customizing it to target individual viewers. The customizations can vary by things like specific advertiser offers, geography, viewer behavior, weather conditions, calendar events, etc. Basically any type of trigger that would help to drive engagement and take the video ad experience far beyond what's typical on TV.

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