VideoNuze Posts

I’m pleased to present the 442nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

This week we first discuss AT&T’s recently unveiled plans to launch a new streaming service sometime later in 2019, anchored by HBO and including assets from other WarnerMedia properties. Details are still slim, but both Colin and I highlight many different challenges for this service would get executed and priced, especially with respect to HBO’s role.

We then transition to talking about YouTube TV’s winning sponsorship of this year’s World Series. As I wrote yesterday, the execution is superb and includes many creative elements. For millions of viewers, it is impossible to not be exposed to the brand, and the campaign is surely leading to many new trial subscriptions.   

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YouTube TV is back as this year’s World Series presenting sponsor and as with last year, Google’s skinny bundle is once again dominating. Watching the game last night (go Sox!) it was impossible to not be exposed to the brand and also some very creative elements of the “Watch like a fan” campaign.

YouTube TV renewed its World Series sponsorship for 2018 and 2019 with MLB back in March of this year. As with 2017, before the first pitch was thrown, there was a highly produced 90 second ad.  At first it looked like a promo for various Fox networks, though when the Google Home demo popped in it became clear it was for YouTube TV.

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The Diffusion Group has released new data showing that Roku users have the lowest levels of traditional pay-TV subscriptions and the highest level of cord-cutting. According to TDG, 64% of Roku box users and 66% of Roku stick users subscribe to pay-TV. 30% of Roku box users and 26% of Roku stick users are cord-cutters.

For all adult broadband users, 73% continue to subscribe to pay-TV, with just 21% saying they’re cord-cutters. Other devices measured, including Fire TV, Apple TV and Chromecast all had slightly higher levels of pay-TV subscriptions and similar to lower levels of cord-cutting.

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I’m pleased to present the 441st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

(Apologies my audio quality is low this week)

On this week’s podcast Colin shares highlights of a panel discussion he led last week in London focusing on the best practices of three different direct-to-consumer video services. As Colin covered in his post about the session, these include keeping the service’s brand front and center, providing access to a base level of free content and having a comprehensive retention program.

This week’s podcast is really a continuation of last week’s interview with Paywizard’s CEO Bhavesh Vaghela who discussed how video service providers can improve their competitive. As Colin and I agree, these days, having great content is table stakes, but what really differentiates successful services is delivering outstanding experiences.

Listen in to learn more!

 
Click here to listen to the podcast (22 minutes, 52 seconds)
 

Click here for previous podcasts

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The VideoNuze podcast is also available in iTunes...subscribe today!

Beachfront, a leading supply-side platform for video ads, has partnered with MadHive, a data management platform, to enrich and verify audiences on connected devices. Frank Sinton, President and Founder of Beachfront told me in a briefing that the company is focused on validation of inventory quality and audiences, issues that are top of mind for its publisher customers.

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fuboTV, which started as a niche sports streaming service, but has expanded its scope to become a fully-featured virtual MVPD or “skinny bundle,” announced it is closing in on 250K paid subscribers and also has exceeded $100 million in annualized revenues. The new metrics were part of a broader performance update the company provided yesterday, which also included the following:

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I’m pleased to present the 440th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

This week Bhavesh Vaghela, CEO of Paywizard, joins us for a fascinating discussion about how video service providers can use technology to become more customer-centric and competitive. Paywizard specializes in subscription, billing and CRM software solutions for the video industry which enable actionable customer insights.

Bhavesh shares highlights of the company’s recent survey that focuses on the role positive customer experiences play. He also gives multiple examples of how different operators are learning to use data to improve retention and drive new revenues. Bhavesh explains how there’s still a real learning curve among both pay-TV operators and OTT providers. Using data to deliver a positive user experience requires real organization change and focus. 

Listen in to learn more!

 
Click here to listen to the podcast (24 minutes, 23 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!