I’m pleased to present the 440th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week Bhavesh Vaghela, CEO of Paywizard, joins us for a fascinating discussion about how video service providers can use technology to become more customer-centric and competitive. Paywizard specializes in subscription, billing and CRM software solutions for the video industry which enable actionable customer insights.
Bhavesh shares highlights of the company’s recent survey that focuses on the role positive customer experiences play. He also gives multiple examples of how different operators are learning to use data to improve retention and drive new revenues. Bhavesh explains how there’s still a real learning curve among both pay-TV operators and OTT providers. Using data to deliver a positive user experience requires real organization change and focus.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 23 seconds)