Analysis for 'Tremor Video'

• VideoHub Gets MRC Accreditation for Video Viewability and Other Metrics

  Monday, May 20, 2013, 10:07 AM ET

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  Posted by Will Richmond

  Tremor Video's VideoHub technology has received Media Rating Council (MRC) accreditation for its video viewability metric and 4 of its other metrics. The accreditations are another milestone for online video advertising in moving from a "Wild West" to delivering assured campaign data to advertisers, agencies and content providers. MRC is an independent industry organization focused on validated audience measurement services.
  
  The 5 VideoHub metrics that MRC has accredited are as follows:

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  Categories: Advertising

  Topics: Tremor Video, VideoHub

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• Why Video is So Strategic for Magazines

  Monday, December 3, 2012, 10:31 AM ET

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  Posted by Will Richmond

  With billions of video streams now being viewed each month, across an ever-growing array of devices, consumers' expectations are higher than ever that video is a part of the storytelling mix. For print publications like magazines and newspapers, that's creating a massive new opportunity to re-imagine their businesses, better connect with their audiences and pursue a new vein of ad spending.
  
  To get a better sense of why video is so strategic for magazines, last week I spoke with Lauren Wiener, who 6 weeks ago became president of global sales and marketing at Tremor Video, after spending 9 years at Meredith Corp, most recently as SVP of Digital. Meredith has been among the most active magazine publishers with video through its Meredith Video Studios business. The unit creates original video that is syndicated to YouTube and other online outlets along with VOD, and provides videos to Meredith's numerous magazines' online properties.

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  Categories: Magazines

  Topics: Meredith, Tremor Video

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• Size Matters: Tremor Video Serving Over 98% of Its Ads in Large Video Players

  Monday, July 30, 2012, 4:39 PM ET

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  Posted by Will Richmond

  Tremor Video announced earlier today that in June it served 98.3% of its in-stream video ads in players that were 400 pixels or bigger. Tremor has found that the bigger-sized players drive double the engagement rate and also boost completion rates for ads. Based on its own analytics, Tremor found that for ads appearing in 400-500 pixel players, 62% of viewers watched to completion and for ads appearing in a 500-700 pixel player, completion jumped to 75%.
  
  Tremor believes that as player sizes get bigger the viewing experience becomes more TV-like, therefore inducing users to relax and be more prone to sit through ads. Looking ahead, this bodes well for ads on connected TVs, where the content and ads are seen in full screen. Tremor said that it is advising publishing partners to increase the size of their players in order to deliver improved ad performance.
  
  Related, Hulu must also be finding similar results; back in March it increased the size of its video player by 55% to a beefy 900x500.

  Categories: Advertising

  Topics: Hulu, Tremor Video

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• 4 New Research Studies Point to Growth in Video Viewership and Monetization

  Thursday, May 31, 2012, 9:47 AM ET

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  Posted by Will Richmond

  There were 4 separate research studies released yesterday from important video technology providers, all pointing to continued change and growth in video viewership and monetization. Below I've shared key highlights from each, along with links to obtain the original research.

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  Categories: Advertising, Mobile Video, Research

  Topics: Cisco, Magid, Ooyala, Rhythm NewMedia, Tremor Video

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• 3 Video Predictions for 2012:Tremor Video's Team

  Friday, December 23, 2011, 9:53 AM ET

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  Posted by Will Richmond
  Following are 3 video predictions for 2012 from Tremor Video's Chief Revenue Officer Randy Kilgore, SVP/Chief Media Officer Jason Krebs and SVP/Chief Marketing Officer Melinda McLaughlin. In a first for this series, they are presented in a video. Tremor Video provides in-stream video ad solutions to Fortune 1000 brand advertisers and top tier publishers.
  
  Click here or on the image below to view the video.
  
  
  

  Categories: Predictions

  Topics: Predictions, Tremor Video

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• 3 Video Predictions for 2012: Tremor Video's Team

  Friday, December 23, 2011, 9:40 AM ET

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  Posted by Will Richmond
  Following are 3 video predictions for 2012 from Tremor Video's Chief Revenue Officer Randy Kilgore, SVP/Chief Media Officer Jason Krebs and SVP/Chief Marketing Officer Melinda McLaughlin. In a first for this series, they are presented in a video. Tremor Video provides in-stream video ad solutions to Fortune 1000 brand advertisers and top tier publishers.
  
  Click here or on the image below to view the video.
  
  
  

  Categories: Predictions

  Topics: Predictions, Tremor Video

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• Exclusive: Tremor Video's "Video Hub" Analytics Platform Now Available for 3rd Party Use

  Monday, October 3, 2011, 9:46 AM ET

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  Posted by Will Richmond
  Tremor Video is announcing later this morning that its Video Hub in-stream video ad analytics platform is now available for brands and agencies to license for use with any 3rd party ad server, ad network or publisher. Tremor unveiled Video Hub in May and since then over 200 brands and agencies have used it with Tremor's own ad server on its ad network as the company finished up development. Anthony Risicato, Tremor's GM for Video Hub told me last week that reactions from these early users have been positive and they've been eager to expand their use of Video Hub to also track and measure the effectiveness of non-Tremor elements of their video ad campaigns.
  

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  Categories: Advertising, Technology

  Topics: Tremor Video, Video Hub

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• Recapping All of the Product and Partnership News from ELEVATE

  Thursday, June 9, 2011, 10:32 AM ET

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  Posted by Will Richmond
  At the ELEVATE conference on Tuesday a number of our partners made product and partnership announcements which I mentioned were coming in a teaser last Friday. Each helps move the online video advertising market forward in different ways. A brief recap of each follows:
  

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  Categories: Advertising, Events, Technology

  Topics: Adap.TV, AdoTube, Conviva, ELEVATE, EyeView, Grab Networks, Innovid, Ooyala, Panache, RAMP, Tremor Video, Undertone, YuMe

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