To view this message in your browser, Click here
Altitude Digital - leaderboard - 6-9-15  
Follow us at
Daily Email
Tuesday, July 28, 2015

VidCon vs. Pay-TV: A Modern Tale of Two Cities

"It was the best of times, it was the worst of times…"

If you’re looking for a stark illustration of the diverging fortunes of the online video and pay-TV industries - as well as the generational attention/passion gap between the two - then comparing the buzz out of last week’s 6th annual VidCon with the poor early Q2 video subscriber numbers from big pay-TV operators is about as good as it gets.

For those not familiar with VidCon, it’s the annual convention of YouTube creators, fans and increasingly advertisers that want to weave themselves into this community. This year VidCon drew somewhere between 20K-30K attendees (up from 1,200 just 5 years ago) to the Anaheim Convention Center, with the vast majority being teenagers seeking to get up close to their favorite YouTube celebrities for a coveted selfie.

Read More
thePlatform half banner - 2-6-15
Go to VideoNuze

Exclusive News Roundup

thePlatform medium rectangle email - 2-6-15

Thank you to our Sponsors

Recent Analysis

Copyright 2007 - 2015. Broadband Directions LLC. All rights reserved.