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Wednesday, April 16, 2014

Putting the Silly Debate Aside: Online Video and TV Advertising Are In Fact Complimentary

Reading through a WSJ article yesterday, "Advertisers' Dilemma In Online Video - Reach or Frequency?" it struck me once again how silly it is to keep reinforcing a debate of online video advertising versus TV advertising. Five years ago this debate may have had some merit. But in 2014, savvy advertisers know it's really online video advertising and TV advertising. The two are highly complimentary and are actually blurring as many of the traditional distinctions between them continue breaking down.

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Category: Advertising
Topic: Nielsen, Ooyala, YuMe

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