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Saturday, February 23, 2019

VideoNuze Podcast #455: How CTVs are Reenergizing 30-Second Ads; Password Sharing is a Nonissue

I’m pleased to present the 455th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

Connected TVs are rapidly re-making the TV landscape and, according to new data from Extreme Reach yesterday, an emerging benefit is that they’re reenergizing 30-second ads delivered online. On today’s podcast Colin and I talk about why this is happening and more importantly why it’s likely the beginning of a strong trend.

We then transition to talking about “password sharing” which has been a longstanding, but quite murky topic in SVOD. Most SVOD services have dealt with it by imposing caps on concurrent streams, users or devices, relying on subscribers to get hooked on the programming and then feel the need to upgrade or add plans. Colin reviews recent data that supports the idea that password sharing is mostly a nonissue.

Listen in to learn more!

 
Click here to listen to the podcast (23 minutes, 34 seconds)



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