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Friday, April 28, 2017

83% of Ad Buyers Expect to Increase Online Video Spending in 2017

With the NewFronts kicking off next week, there’s more evidence that ad buyers are looking to shift spending to online video. AOL has released research indicating that 83% of ad buyers surveyed are planning to increase their video spending in 2017, making it their number one choice. Social was second with 81%, followed by display (79%), search (77%), OTT/Connected TV (72%) and native/content marketing (72%).

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Category: Advertising, Research
Topic: AOL

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