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Wednesday, March 4, 2015

Integral Ad Science Bolsters Video Ad Evaluation Capabilities With Veenome Deal

Integral Ad Science, which specializes in evaluating media quality for online advertisers, has acquired Veenome, a highly complimentary startup that measures specific contextual attributes of video ads. Veenome looks at web pages to determine things like whether ads are played in-banner or in-stream, how many players are on a page, what kinds of content is displayed, where the player was positioned, and more. Veenome builds on Integral's existing video ad evaluation technologies.

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