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Monday, February 20, 2017

VideoNuze Podcast #358: Apple and Facebook Have Contrasting Ambitions in Video

I’m pleased to present the 358th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

Apple and Facebook have contrasting ambitions in video, with the former pursuing a very modest approach while the latter appears to be embarking on an all-out company pivot to being video-first.

Earlier this week I wrote about Apple’s new TV series,  “Planet of the Apps” and “Carpool Karaoke” spinoff. They each have their own appeal, but are far from the expensive undertakings we’ve seen from Netflix and Amazon, for example. That means that far from re-inventing TV as Apple was one predicted to do, it will in fact continue to play a very small role, which Colin and I see as a real missed opportunity.

Meanwhile, Facebook has confirmed it will launch connected TV apps as the company aims to have users expand how they engage with the social media giant. Colin and discuss some of the pros and cons of the CTV approach and also Facebook’s motivation, which is to attract TV ad dollars.

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Interview with Synacor’s CEO, Himesh Bhise

Synacor is a company that has flown a bit below the radar, but is playing a pivotal, behind-the-scenes role in enabling TV Everywhere and single sign-on across multiple devices, including Apple TV. Synacor’s CEO Himesh Bhise caught me up on the company’s activities and his thoughts on where the TV industry is heading. Following is an edited transcript.

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