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Monday, September 1, 2014
PERSPECTIVE  What's this?

Meet the TV Viewer of the Future - You Might Not Recognize Her

Posted by:
Braxton Jarratt
CEO, Clearleap

Over the last several years, the TV landscape has changed at an almost frenetic pace. Everything from the shows we watch to the devices we watch them on looks different than it did just a decade ago.  More and more of us own TVs that facilitate choosing from an unprecedented amount of content that we can watch on our terms. In fact, a recent study revealed that the number of American households with Internet-enabled TVs has doubled in just the past four years, from 24 percent to 49 percent.

Connected TVs, however, are just one of a deluge of new products and services that are quickly shaping consumer behavior and bringing about massive change. So much in fact, that the TV viewer of the future will look very different than she does today. She’ll be savvier and more discerning than her contemporary counterpart… and she’ll need to be, in order to navigate the labyrinth of options available to her. Read on for four predictions on what she’ll look like.

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