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Sunday, July 5, 2015

VideoNuze Podcast #280: Binge-Viewing Becomes Pervasive, Twitch Draws 21 Million Viewers

I'm pleased to present the 280th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

First up this week, we discuss binge-viewing’s soaring popularity, most recently illustrated by a new study from TiVo, which found 92% of respondents saying they had binge-viewed at some point. (TiVo defines binge-viewing as watching more than 3 episodes of a series in a day.)

No surprise, Netflix dominates, with 66% of binge-viewers saying they use the service to watch their favorite shows. Interestingly, respondents said that half of their binge-viewing occurs alone, reflecting the broader trend of how personalized and fragmented TV has become given the broad range of options.

Supporting that concept is data from Twitch, the live-streaming gaming site that Amazon acquired, showing that 21 million viewers watched its E3 coverage, more than double the level of 2 years ago. There was a peak of 840K concurrent viewers, 16 times as big as E3’s attendance. The popularity of Twitch, and soon YouTube Gaming which will be huge as well, both illustrate how live-streaming gaming is peeling audiences away from traditional TV viewing.

Listen in to learn more and happy July 4th!

Click here to listen to the podcast (19 minutes, 28 seconds)


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