To view this message in your browser, Click here
Conviva - leaderboard - 3-31-14
VideoNuze.com  
Follow us at
   
Daily Email
Thursday, April 17, 2014

Despite Online Video's Massive Growth, Startups Like Back9 Network Still Seek Old School Pay-TV Deals

Signs of online video's growth and vibrancy are everywhere these days, but certain startup content providers still believe the surest road to success is by landing old school distribution (or "carriage") deals with large pay-TV operators. That was the message at last week's Senate Judiciary Committee hearing on the Comcast-Time Warner Cable merger from Jamie Bosworth, Chairman and CEO of golf lifestyle focused Back9 Network.

When asked at the hearing why Back9 Network couldn't just operate as an online video service, Bosworth said that "while online viewership is increasing, the average American still watches 20 times more video content via television and the advertising rates mirror that as well." Bosworth's issue is that because Comcast's NBC Sports group owns and distributes Golf Channel, the big cable operator has little incentive to add another golf-oriented network. Further, if the TWC merger were approved, it would stifle TV competition to a vast part of the American population.

Read More
Conviva - half banner - 3-31-14
 
Go to VideoNuze

Exclusive News Roundup

Conviva - medium rectangle - 3-31-14

Thank you to our Sponsors

Recent Analysis

Copyright 2007 - 2014. Broadband Directions LLC. All rights reserved.