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Analysis for 'Devices'

  • Magid Research Shows Continued Growth in Connected TV and Mobile Video Usage

    The use of connected TVs and mobile video continues to increase, particularly among younger audiences, according to new data from Frank N. Magid Associates.

    Connected TVs were used by 74% of respondents vs. 59% in 2015 Magid research. Video game consoles continued to have the highest share at 33% (up from 30% in 2015), but the biggest increases were recorded by Internet streaming devices (31%, up from 20% in 2015) and Smart TVs (26%, up from 16% in 2015). 42% of respondents said they now have a Smart TV, up from 25% in 2015 and just 17% in 2013 as falling prices have steadily fueled purchases.

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  • Cisco VNI: Video Will Account for 85% of North American Internet Traffic in 2020

    Cisco has released the 11th edition of its Visual Networking Index (VNI), forecasting that video will account for 85% of North American Internet traffic by 2020, the highest of any geographic area. Video traffic in North America will grow at a compound annual rate of 21%.

    Globally, video-related traffic will account for 82% of Internet data, up from 70% in 2015. In a briefing, Thomas Barnett, who oversees the VNI, characterized video as the “king of all content.” In fact, video dwarfs every other Internet application, with the second biggest - web/data usage - representing just 14.4% of traffic in 2020, a fraction of video’s 82%.

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  • Perspective What's this? Connected TV: Why Is It So Important - And to Whom?

    In today’s on-demand culture, the days of passive television viewing are over. People prefer to choose the exact content they want to watch when they want to watch it. It’s no longer about who controls the TV remote – it’s now about controlling our individualized viewing experience and schedule.

    It’s no surprise, then, that more than half of all U.S. homes own a Connected TV (CTV), a set that plays traditional TV programming yet is also connected to the Internet through a stand-alone streaming device. These devices, such as Roku, Apple TV, Amazon Fire, Chromecast, etc., enable access to over-the-top (OTT) services like Netflix, Hulu and Amazon, to name but a few, as well as ad serving and digital measurement.

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  • VideoNuze Podcast #325: How Did Apple Become an Also-Ran in Video and TV?

    I'm pleased to present the 325th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    It’s been nearly 5 years since the Steve Jobs biography by Walter Isaacson was published, in which Jobs said “I finally cracked it,” referencing a next-generation TV he envisioned. But despite incessant rumors since of Apple’s plans to reinvent TV, the reality is more sobering: Apple seems to be completely stymied in video and TV.

    Sure, there’s iTunes and there’s a new Apple TV, which appears to be selling reasonably well, and soon an original TV show. But when you consider how Netflix, Amazon, Facebook, YouTube, Comcast, Snapchat and others have innovated and flourished in video and TV over the last 5 years, Apple’s progress seems pretty modest by comparison.

    In today’s podcast we explore why Apple seems to have become an also-ran in video. We’re both surprised at this turn of events given Apple’s vast resources, superior design capabilities and omnipresent devices (see more of Colin’s thoughts here). Perhaps the famously secretive Apple has a video surprise just ahead, but from our current vantage point, Apple looks like it will just continue to fade further behind the leaders.

    Listen now to learn more!

    Click here to listen to the podcast (23 minutes, 5 seconds)



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  • GroupM’s MODI Media Will Use Innovid As Its Preferred Ad Server For Connected TV Campaigns

    GroupM’s advanced TV unit MODI Media will use Innovid as its preferred ad server for all connected TV campaigns, the companies announced today. Seth Walters, senior partner at MODI, who oversees its connected TV business, told me that Innovid addresses a key pain point of delivering video adds into the highly fragmented connected TV space, while also offering real-time analytics on campaign performance across devices.

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  • VideoNuze Podcast #323: Rio Olympics on X1 Will Be a Breakthrough Experience

    I'm pleased to present the 323rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Colin and I were both very impressed by the demo that Comcast CEO Brian Roberts did at INTX earlier this week of how the X1 set-top box will blend linear TV and online video streams from this summer’s Rio Olympics into one experience.

    We both believe this will be a truly breakthrough viewer experience, showcasing X1’s broadband capabilities and the value of the two-way interactive network. We envision Comcast launching a massive marketing campaign in the months leading up to the Olympics highlighting how experiencing the Olympics will be “best on X1,” in turn driving new subscriber acquisitions and upgrades.

    More broadly, we discuss how valuable X1 and Comcast’s back-end infrastructure are as a platform for launching new features and services. We touch on how Amazon too is leveraging its platform for its Streaming Partners Program, underscoring the anticipated competition between big video platform owners. The role of a robust platform in determining the ultimate video winners is becoming increasingly clear.

    Listen now to learn more!

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  • Connected TVs in 65% of U.S. TV Homes Shows Living Room Has Been Permanently Transformed

    The latest evidence of the complete transformation of the living room landed in my inbox last Friday morning as I was preparing to head out of town: according to Leichtman Research Group’s latest study, a whopping 65% of U.S. TV households now have at least one TV connected to the Internet.

    And among that 65% of U.S. TV homes, 26% have one device, 22% have two, 29% have 3-4 and 23% have 5 or more. That means approximately 15% of U.S. TV homes are in a similar category as me (I have a Tivo, Apple TV, Roku, Fire TV and Chromecast) and I thought I was an extreme case because I’m in the business. LRG said the mean for those with a connected TV is 3.3 devices.

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  • Perspective What's this? How Brands Can Use Connected TV to Strengthen Competitive Advantage

    Many brands are overlooking a major opportunity to increase their ad revenue: connected TV.

    While research from eMarketer shows that this medium has already taken up residence in more than half of American households and is expected to be in 60 percent by 2019, connected TV remains a forgotten screen among many marketers and media buyers. Yet brands that learn how to effectively incorporate connected TV into their advertising campaign strategies stand to achieve significant competitive advantages.

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  • With Google Cast, Are Smart TVs On Their Way Back to Dumb-Dumb Land?

    Back in July, 2013, when Google introduced Chromecast, I speculated in “Just When TVs Were Getting Smart, Chromecast Will Make Them Dumb Again,” that the little $35 device could overturn years of TV manufacturers’ investments in making TVs “smart.” Flash forward to this week’s formal unveiling of “Google Cast” and the Vizio P-Series with SmartCast, and the vision of TVs heading back to dumb-dumb land could be underway.

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  • VideoNuze Podcast #311: NBCU Adopts Programmatic TV; Conflicting Connected TV Forecasts

    I'm pleased to present the 311th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First up this week we discuss NBCU’s announcement on Wednesday that it will allow select advertisers and agencies to buy ads programmatically in its linear TV networks. It’s another important step in advertising becoming more data-infused and targeted, though as I explained, it’s not yet a full-blown programmatic offering like we’ve seen in video and display. Colin and I dig into the details.

    We then turn to new research on connected TV adoption and forecasts. Colin details findings from 3 different sources, which differ from one another. We attempt to reconcile them, although not fully successfully. Regardless, connected TVs remain one of the pivotal areas of online video, providing access to high-quality long-form content in the living room.

    Listen now to learn more!

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  • Perspective What's this? Will The FCC Proposal To Unlock Set-Top Boxes Bring Change Or More Of The Same?

    FCC Chairman Tom Wheeler is circulating a proposal that would “tear down anti-competitive barriers and pave the way for software, devices and other innovative solutions to compete with the set-top boxes that a majority of consumers must lease today.” The proposal is up for vote on February 18.
     
    According to the FCC, the set-top box (STB) business costs consumers $20B per year. The intent of the proposal is to open the market to competition, giving consumers the option to buy STBs from third-parties, presumably at a lower price.
     
    But we’ve seen this movie before – a few times, actually. Previous FCC mandates following similar proposals has resulted in the cable industry implementing CableCard, OpenCable (OCAP) and, most recently, Tru2Way. In all of these cases, the so-called solutions fell short in one way or another as the status quo prevailed.  This begs the question: can a new FCC-mandated approach be successful or does this movie have the same old ending? Let’s take a deeper look at what the FCC actually wants to accomplish, the proposed solutions and new approaches that could make this time different.

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  • VideoNuze Podcast #309: Cable Operators Buck Cord-Cutting; FCC’s Set-Top Box Mandate

    I'm pleased to present the 309th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First up this week we discuss Comcast’s robust Q4 ’15 earnings results. Despite all of the talk of cord-cutting, Comcast had its best year for video subscribers in 8 years, improving its loss to just 39K. In addition, both Charter and Time Warner Cable actually reported video subscriber gains for 2015.

    Once again, Comcast cited its X1 next-gen set-top box as the key driver of success. Colin and I have talked about X1’s value in the past, and it’s clearly a game-changer for the company.

    Ironically, Comcast’s success with X1 is happening even as FCC Chairman Tom Wheeler is calling for a new technology mandate on the pay-TV industry to give access to third-party set-tops. Colin and I discuss why we think market forces are a superior choice to government intervention.

    Last, we’ll both be watching the Super Bowl this weekend, which will be a milestone in allowing cord-cutters and cord-nevers to stream for free to connected TV devices.
     
    Listen now to learn more!

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  • Roku's Hybrid Set-Top Underscores Folly of FCC's Latest Regulatory Move

    Late last week Roku announced it was developing a hybrid set-top box, expanding on the “Roku Powered” partner program it announced back in September, 2014. Roku’s hybrid set-top will give pay-TV operators a single, inexpensive device to deliver linear and OTT services. Variety also reported that Roku has raised an additional $45.5 million, bringing total funding to date to approximately $200 million.  

    Ironically (though perhaps not coincidentally), Roku’s hybrid set-top news came at the end of a week during which FCC Chairman Tom Wheeler unveiled a new regulatory initiative to “Unlock the Set-Top Box.” While his plan is light on details, it would essentially impose a new technology mandate on pay-TV operators to provide access to their programming to device manufacturers such that new interfaces and retail business models could be developed.

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  • VideoNuze Podcast #308: Week in Review - Facebook, Nielsen Data, Sundance, Netflix Censorship

    I'm pleased to present the 308th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    In today’s podcast we discuss a number of different items that hit our radar this week. We start with Facebook’s growing impact in video, which was detailed on the company’s earning call earlier this week.

    We then transition recent research from Nielsen which Colin analyzed, showing the level of viewership by device.

    Next up, Colin and I were watching reports from the Sundance Film Festival noting the aggressive bidding by Amazon and Netflix, underscoring another industry segment being disrupted by SVOD. Last, we touch on the problems Netflix is already running into with its international expansion. Indonesia was the latest country to raise red flags on Netflix’s content this week.
     
    Listen now to learn more!

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  • Next-Gen Video Service Sky Q Gets Boost from AirTies Mesh Technology

    Sky Q, which is Sky’s next-generation video service launching in 2016, will incorporate AirTies mesh technology to facilitate whole home pay-TV service on multiple devices. With AirTies mesh technology in Sky Q’s set-top boxes, routers and accessory devices, each is turned into a hot spot, so that linear, OTT and recorded video can be accessed on screens even in harder-to-reach locations in the home.

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  • iSpot.tv is Now Measuring TV Ads Across 10 Million Connected TVs

    iSpot.tv has announced it is now measuring TV ad performance in linear, time-shifted, VOD and OTT video across 10 million connected TVs. iSpot is tracking TV ads’ view rates, impressions and unduplicated reach, providing unprecedented granular insight into actual TV ad performance.  

    iSpot’s founder and CEO Sean Muller explained that the new measurement system is enabled by deals the company has made with select TV manufacturers to integrate its technology with newer connected TVs automatic content recognition. As the ads viewed are anonymously relayed to iSpot, they are checked against the company’s database of ads, gleaned from its core platform which tracks the entire media schedule in linear TV. The ads are then sorted as linear national, linear local or VOD/OTT as well as live vs. time-shifted. The length of each ad’s play is tracked to provide the view time metrics.

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  • VideoNuze Podcast #306: Predictions for 2016

    I'm pleased to present the 306th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week Colin and I share our top predictions for the video industry in 2016. We also look back at our predictions for 2015 and rate how we did (how’s that for accountability?).

    Listen now to learn more!

    Click here to listen to the podcast (26 minutes, 38  seconds)



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  • GoPro's Nascent Media Business Up in the Air After Sales Collapse and Leadership Change

    In case you missed it, GoPro released disastrous Q4 and full year 2015 earnings estimates late yesterday, acknowledging once and for all that its new HERO4 Session was a holiday season dud, even at its reduced price. In addition, GoPro said it would cut its staff by 7% and that SVP, GoPro Entertainment, Zander Lurie was stepping down after just 13 months (he’s moving to a board position at GoPro and becoming CEO of SurveyMonkey).

    All of these moves raise the question about what is to become of GoPro’s much-hyped expansion into the media business.

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  • Perspective What's this? Video Ad Market Predictions For 2016

    The numbers used to analyze the video ad market can be cut in many different ways.
     
    According to the IAB, video ad spend on desktop totalled US$2.0 billion, or 7% of digital ad spend, in the first half of 2015. The peak body also listed mobile video spend, a figure of less than US$300 million for the period, in its H1-15 Internet Advertising Revenue Report.
     
    Yet we know more than this is being spent on digital video. The IAB’s report doesn’t capture ads sold in over-the-top (OTT) TV content, programming which can be delivered via desktops as well as a range of other connected devices. Data from The Diffusion Group in April forecasts ad revenue from OTT TV will reach US$8.4 billion in 2015, a number well below broadcast TV’s expected $60 billion haul.

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  • Amazon Adds More Content to Fire TV, But SPP Implementations Have Barely Begun

    Amazon announced this morning that it has added content from NBC, NBC Sports, Watch HGTV, Watch Food Network, Watch Travel Channel, Fox Now, NPR One, GoPro and others to Fire TV. Amazon said there are now over 4,000 channels, apps and games available in Fire TV, which it believes is the largest of any connected TV device. Amazon also said Amazon is the top-selling connected TV device “across all retailers” from July-October, though it’s not clear what retailers are included.

    All of this additional content strengthens Fire TV, especially in the all-important holiday season. Conversely, I’ve been spending a lot of time with my Fire TV over the past week, and I’ve been surprised, and quite disappointed, with Fire TV’s implementation (or lack thereof) of the 20 content partners Amazon announced on Dec. 8th as part of its new “Streaming Partners Program” (SPP).

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