Comcast Technology Solutions - leaderboard - 1-23-17

comScore

VideoNuze Analysis (63 items)

  • Adobe and comScore Partner for Cross-Screen Measurement Posted on 03-22-2016

    Adobe and comScore have announced a major new partnership this morning for improved cross-screen measurement, a thorny issue for all content providers and advertisers in an increasingly fragmented viewing...

  • Data is the New King [SHIFT VIDEO] Posted on 12-21-2015

    At the recent SHIFT // 2015 Programmatic Video & TV Ad Summit, the data’s vital role in programmatic was a recurring them. In a dedicated morning session, “Data...

  • Video Ad Market Predictions For 2016 Posted on 12-21-2015

    The numbers used to analyze the video ad market can be cut in many different ways.   According to the IAB, video ad spend on desktop totalled US$2.0 billion, or...

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