I’m pleased to present the 444th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
In Q3 ’18, Roku continued its pivot to an advertising and licensing based business model, with “Platform” revenues accounting for 58% of total revenues, up from 46% in Q3 ’17.
On this week’s podcast, Colin and I discuss this shift and Roku’s other key metrics, which were all very strong, once again. Roku occupies a unique place in the video ecosystem - at once a device powerhouse with 24 million monthly users, a content provider through its fast-growing The Roku Channel, a connected TV advertising innovator and something akin to a next-gen pay-TV provider offering a la carte access to thousands of content choices.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 31 seconds)
Cadent has unveiled its Cadent Advanced TV Platform, enabling national ad buyers and TV networks to achieve a higher level of efficiency and effectiveness in addressable TV advertising. In a briefing, Cadent’s Chief Product Officer Eoin Townsend and Chief Marketing Officer Paul Alfieri emphasized that today’s national TV ad buyers are looking to shift to data-centric approaches that enable customized, targeted audience segments at scale. This is what Cadent Advanced TV Platform is built to deliver.
Cadent Advanced TV Platform can access 70 million addressable homes (i.e. those with set-top boxes that are individually identifiable and enabled) with ads across cable, broadcast and OTT content. The new platform has integrated all the elements required to make a scaled, targeted buy - choosing specific pay-TV/OTT providers, number of homes, relevant data sources, KPIs, budgets and more and melded them into a cohesive workflow that will feel familiar to most people who have bought digital advertising. Once the parameters are set the platform presents different campaign options to the buyer.
Ranker, a publisher that creates data-driven, list-based content attracting 55 million unique visitors per month, has seen a 70% increase in video ad revenues over the past year, following its implementation of AppNexus’s Prebid Video header bidder solution and the AppNexus Marketplace. The companies have published a short case study on Ranker’s success.
I spoke to Prem Purayil, CTO of Ranker, who explained that the company had been using a traditional tag-based waterfall model. But this approach had led to having 50 demand partners and growing complexity. Ranker had previously and successfully implemented AppNexus’s header bidding solution for display, so it was already familiar. Prem said Ranker activated video header bidding in just a couple of days and needed minimal assistance. Importantly, Prem said moving to header bidding had no adverse impact on user experience.
I’m pleased to present the 443rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Comcast is on a roll in broadband. In a highly saturated market, Comcast managed to add 334K residential broadband subscribers in Q3 ’18, nearly double the 182K it added a year earlier. On today’s podcast, Colin and I discuss the factors that are driving Comcast’s broadband growth and how the company has fully pivoted to a “connectivity” strategy.
The only wrinkle is that Comcast could be more aggressive in defending its video business. While subscriber losses improved in Q3 ’18 vs. a year ago, the macro trends of skinny bundles, SVOD, cord-cutting, etc. are unremitting. It’s still not clear Comcast has an aggressive response, other than to be an “aggregator of aggregators” via X1 and continually reiterate it doesn’t want to pursue low margin video services (i.e. skinny bundles).
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 52 seconds)