I’m pleased to present the 440th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This week Bhavesh Vaghela, CEO of Paywizard, joins us for a fascinating discussion about how video service providers can use technology to become more customer-centric and competitive. Paywizard specializes in subscription, billing and CRM software solutions for the video industry which enable actionable customer insights.
Bhavesh shares highlights of the company’s recent survey that focuses on the role positive customer experiences play. He also gives multiple examples of how different operators are learning to use data to improve retention and drive new revenues. Bhavesh explains how there’s still a real learning curve among both pay-TV operators and OTT providers. Using data to deliver a positive user experience requires real organization change and focus.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 23 seconds)
The mystery of how Apple will monetize its $1 billion investment in original TV programming is finally solved. The answer is it won’t. Instead Apple will give its content away for free to its device owners, as part of its TV app, alongside the ability for users to subscribe to SVOD services, in a manner akin to how Amazon Channels works. I have speculated frequently over the past 21 months what Apple would do to monetize its huge content investment (here, here, here).
The update was reported by CNBC yesterday, coincidentally just a day after Netflix’s Chief Content Officer Ted Sarandos said at the VF New Establishment Summit that no one, not even the people making Apple’s shows knew how the content will be offered. After almost 2 years of radio silence from Apple on how it would monetize its programming and endless rumors, it seems as though following Sarandos’s comments Apple may have finally felt compelled to leak some initial information.
Ad tech provider MediaMath is forging strongly into programmatic video and connected TV, by among other things joining the board of the IAB Digital Video Center of Excellence, and seeking to help drive transparency and industry standards.
Mike Fisher, MediaMath’s Head of Video and Advanced TV said, “We couldn’t be more delighted to have a voice in the important conversation around the challenges that come with automated TV inventory, and the opportunity to shape best practices for transacting in the programmatic TV space.”
Last Friday, NBCUniversal officially launched WatchBack, an iOS-only video app that’s meant to gather data on viewing behaviors while offering users a broad range of content and the opportunity to win weekly sweepstakes. It’s an intriguing new spin on how content providers can mine value from direct-to-consumer apps in order to optimize their programming.
I spent a little time with WatchBack and found it to be easy to use with a variety of content providers and programs to choose from. Upon opening the app for the first time, I was asked to register, primarily so I could begin participating in the weekly sweepstakes. However I was able to proceed without registering, though I was required to select my 3 favorite genres, so WatchBack could start recommending content.