I’m pleased to present the 416th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Netflix reported its Q1 ’18 results earlier this week and once again the performance was very strong, with revenue up 43% and average paid streaming subscribers up 25% to 125 million globally. Colin and I discuss what’s driving the company. With 55.1 million paid U.S. subscribers at the end of Q1, it’s possible that Netflix will hit 60 million by the end of 2018, which is the low end of the range of 60-90 million the company has long said it believed it could achieve.
We then turn to discussing Amazon’s new deal with Best Buy for its “Fire TV Edition” smart TVs, which were announced earlier this week. We agree that the move is yet another aggressive step in Amazon’s goal to dominate both the living room and whole home. Amazon’s CEO Jeff Bezos also announced this week that Prime has hit 100 million subscribers with video continuing to drive acquisition and retention. Colin and I both see Amazon expanding further by launching a skinny bundle pay-TV service sometime in 2018.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 7 seconds)
Ad tech provider AppNexus grew Microsoft’s video ad revenue from instream video inventory in Q1 ’18 by 201% vs. Q1 ’17, according to an announcement by the companies. In addition, Microsoft’s eCPMs increased by 29% in Q1 ’18 vs. Q1 ’17. Microsoft said it had expanded its partnership with AppNexus from 1 ad format in 1 market to 3 ad formats in 65 markets, including Europe and emerging markets.
You can save $100 now on registration for the 8th annual VideoNuze Online Video Advertising Summit on Tuesday, June 12th at the Westin Times Square in NYC. On top of saving $100, you also double your chances* of winning a 55-inch Roku TV, generously provided by Roku.
The Video Ad Summit is the premier event of the year for anyone in the industry seeking insights and data about online video advertising and how it’s converging with traditional TV advertising, mobile and connected TV advertising and the broader digital landscape. The program includes a compelling mix of keynotes, panel discussions and research presentations covering the hottest topics in the industry. Detailed program info will be posted soon.
I'm grateful to the 10 industry-leading companies on board as initial sponsors, including Premier Partners Extreme Reach and Verizon Digital Media Services; Headline Partners 4C, AppNexus, Beachfront Media, Operative and Taboola and Branding Partners Brightcove, Cedato and Roku.
If you'd like to learn more about speaking and sponsorship opportunities, please contact me.
(*Early bird registrants get 2 entries for the Roku TV drawing.)
Amazon is making a major push into smart TVs, with rival Best Buy as an unlikely partner. The companies announced that Best Buy will introduce more than ten 4K and HD “Fire TV Edition” TVs from Toshiba this summer and in-house brand Insignia later this year. Best Buy has had a deal with Roku for its Insignia line, which will now end. Amazon has had a Fire TV Edition model with Element that is being discontinued.
The new Fire TV Edition TVs will be sold exclusively in Best Buy physical stores, on BestBuy.com and from Best Buy as a third-party seller on Amazon.