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The nascent market for second screen TV apps on mobile devices - whether from pay-TV operators, content providers, CE/SmartTV manufacturers or social media/discovery startups - is poised to accelerate due to a deal announced yesterday between Tribune Media Services (TMS) and Digitalsmiths. That's because TMS, which is the largest provider of metadata about TV shows and movies will now use Digitalsmiths' Seamless Discovery platform to offer 20 different APIs allowing app developers far easier access to the data than ever before.

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Kaltura's Chairman and CEO Ron Yekutiel came by the VideoNuze booth at the recent NABShow and shared a detailed company update. Kaltura operates in three verticals: media, enterprise and education. Ron provides an in-depth update on customers Kaltura is working with in each vertical and the apps they're using Kaltura for. It's a very rich discussion of some the user dynamics in the video space. Watch the video below (6 minutes, 30 seconds).

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Don't delay - early-bird discounted registration for the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th in NYC ends next Friday. Sign up now for big savings off the standard rate. For startups/students, I've just created a special $200 value ticket to make the event more affordable. Contact me for the discount code.

I've added two more sessions to the program, "3 Screens, 3 User Experiences: Making Monetization Work" (with executives from CBS Interactive, Discovery, Mixpo and U.DIG) and "Best Practices in Online Video Advertising: A 360 Degree View" (with executives from Razorfish, The Weather Channel, Conviva and Latergy). These executives join others from GroupM, Google/YouTube, The Wall Street Journal Digital Network, LG Electronics, Macy's, eMarketer, American Express, Digitas, VivaKi, Adobe, TV Guide and more in what promises to be a compelling day of learning and networking.

Whether you're a content provider, advertiser, agency, technology or other ecosystem executive, the Summit will be premier opportunity to gain first-hand insights into online video generally and the rapidly-evolving online video ad industry in particular.

The Summit is generously supported by Title sponsors Auditude/Adobe and YuMe along with Adap.tv, Innovid, Collective, Conviva, Eyeview, Mixpo, TubeMogul, VideoHub, Videology and LiveRail. We'll also have a fun door prize drawing sponsored by Jivox.

Save now with early-bird registration!

(Note, the VideoNuze 2012 Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

To get the ball rolling toward the Summit, join VideoNuze, TubeFilter and FourScreen Media for our complimentary Multi-Screen Mix-Up tomorrow night, Wed, May 16th, at Copia from 6:30-8:30. Jim Louderback, CEO of Revision3 (which was just acquired by Discovery) will be our speaker. And we will be doing a drawing for 5 attendees to receive free tickets to the Summit.

Yesterday, Encoding.com announced that Revision3 (which was recently acquired by Discovery) is replacing its in-house encoding infrastructure with Encoding.com. The win is a validation of Encoding.com's vision for its cloud-based, encoding-on-demand service model as more scaleable and cost-effective vs. the traditional approach of media companies operating their own encoding systems.

Jeff Malkin, Encoding.com's president and I caught up at the recent NABShow. Jeff discusses why over 3,000 companies across multiple industries have elected to work with the company for their encoding needs. Encoding.com is also moving into TV Everywhere, to support longer-form video encoding for multiple device delivery. Watch the video below (5 minutes, 58 seconds)

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