Adobe's Q2 '14 U.S. Digital Video Benchmark report has found that global online video starts hit 38.2 billion, a 43% increase vs. Q2 '13 and a new record among Adobe customers. Q2 was fueled in part by the heavily streamed World Cup matches in June. Mobile continued to experience strong growth too, with 26% of starts occurring on mobile devices, up from 19% a year earlier. Smartphones notched 13.6% of starts vs. 13% for tablets, the first time smartphones have pulled ahead. However, just 16.6% of mobile videos reached 75% completion.
Categories: TV Everywhere
The list of YouTubers who owe their success to YouTube alone is shrinking. After years of dominating the online video market, YouTube is no longer the only place where online video is happening. From big video outfits like Maker Studios, to independent YouTube stars like PewDiePie, video producers who got their start on YouTube are now looking beyond YouTube for their next act.
Diversify revenue streams. It sounds simple enough, but as smart a move as this is, there are plenty of potential pitfalls in its execution. Because as much as relying on YouTube as your sole revenue stream is a mistake, not fully taking advantage of the alternative distribution channels at your disposal - or using them haphazardly - is an even bigger mistake.
Advertising on YouTube offers a ton of potential, but remains a complicated endeavor, creating friction for prospective buyers. To simplify things, Pixability is introducing v3 of its platform, which aims to optimize YouTube TrueView ads by enabling programmatic management of AdWords for Video buying. Bettina Hein, Founder and CEO of Pixability and Andreas Goeldi, CTO, demo'd the new features for me, explaining how they create new value for YouTube advertisers.
The video ad tech consolidation trend continues on, with the latest deal seeing Ooyala acquire London-based Videoplaza for an undisclosed sum. The deal comes just 2 months after Ooyala itself was acquired by the big Australian telecom provider Telstra, which was a previous investor. Jonathan Wilner, VP, Product at Ooyala, told me in an interview that these are just the first 2 steps in Telstra's broader ambition to help content providers better monetize their video, particularly by using data.