I’m pleased to present the 454th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Colin’s site published a provocative piece this week focused on whether YouTube is doing as much as it should for its vast network of content creators. In our first segment this week we debate this question. Colin asserts YouTube isn’t, while I counter it’s likely doing as much as it feels it needs to, and especially focuses on its biggest creators. We do agree that with YouTube’s audience still growing and advertisers returning, the question may be moot anyway.
We then dig into this week’s deal by Brightcove to acquire Ooyala’s OVP business, joining two traditional competitors. For me the deal illustrates the rising bar video platforms must meet for both publishers and users, driven by in-house technology found in Netflix, Hulu, Amazon, YouTube and others and the need for greater scale. From a strictly financial standpoint, Brightcove’s move seems savvy and opportunistic.
Listen in to learn more!
Click here to listen to the podcast (23 minutes, 3 seconds)
Brightcove has inked a deal to acquire Ooyala’s online video platform (OVP) business for $15 million, with $6.25 million paid in cash and the remainder in Brightcove stock. The deal joins two companies that were among the earliest entrants in the video platform industry in the mid-2000s and competitors ever since.
Ooyala had been previously bought by Australian telco Telstra in a couple of moves in 2012 and 2014 for over $300 million. Then it and other Telstra video investments were written down completely in 2016 and 2018, resulting in over $500 million in charges. Last fall Ooyala was spun off to management.
Early bird discounted registration is now open for the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th at the Westin Times Square in NYC. By registering early you save $100 and DOUBLE your chances* of winning a 55-inch Roku TV, generously provided by Roku.
The Video Ad Summit is the premier event of the year for anyone in the industry seeking insights and data about video advertising, especially the converging worlds of online, traditional TV, mobile and connected TV advertising as well as the broader digital landscape. As always, the program will include a compelling mix of keynotes, panel discussions, fireside chats and research presentations, covering the hottest topics in the industry. Ad Summit speakers always include top industry executives and thought-leaders. Detailed program info will be posted soon.
Last year's Video Ad Summit drew over 300 attendees and 50+ executive speakers. The 2019 Video Ad Summit will once again be a must-attend event.
I'm excited to have 7 industry-leading companies on board as initial partners, including Title Partner Deloitte Consulting, Premier Partner Extreme Reach, Headline Partners Beachfront Media, Penthera and SpotX, and Branding Partners Brightcove and Roku. I’ll have other partners to share soon.
If you'd like to learn more about speaking and partnership opportunities, please contact me.
Learn more and register now!
(*Early bird registrants get 2 entries for the Roku TV drawing.)
I’m pleased to present the 453rd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
This past Sunday’s Super Bowl set the record for the lowest total score in the Big Game’s history, but it also set the highest record for number of people watching the action via the Internet. According to Colin’s excellent analysis, upward of 7 million people streamed some portion of the game. About 2.6 million did so via CBS and NFL digital properties. But per Colin’s calculations nearly twice as many watched via virtual pay-TV operators, which stream their services over the Internet. We both believe YouTube TV played a leading role.
So while the total TV audience watching shrunk to 98.2 million, its lowest level in over 10 years, the number of people who trusted the Internet to stream the action rose to a new high. We discuss the implications of this and the growing role virtual operators are playing now. We also observe how the Big Game’s advertising roster included SVOD providers and other digital-first companies, a sign of its ongoing superiority in reaching a mass audience.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 36 seconds)