A new survey by rich media ad provider Jivox has found that 75% of advertisers are running multi-screen ad campaigns, with 83% of the remainder planning to do so in 2014. The top reason for not currently running multi-screen campaigns, cited by 51% of respondents, was lack of technology. The survey included 130 executives at leading ad agencies.
Viewability has emerged as one of the hottest topics in the online video industry this year, for good reason - video ads that aren't seen diminish the advertiser's ROI and undermine the integrity of the market.
However, the industry is addressing viewability and at the recent Video Ad Summit, IAB presented a session that dug into the details. Participants included Rob Brett (Viacom), Tal Chalozin (Innovid), David Gunzerath (MRC) and Julian Zilberbrand (Zenith Optimedia) with Matt Prohaska moderating.
Bright House Networks, the sixth largest cable TV operator in the US, with 2.5 million subscribers, has announced that will use BlackArrow for dynamic video ad insertion (DAI) for on-demand and multi-screen delivery. As viewers continue to embrace both VOD and myriad viewing devices - and operators make more content and TV Everywhere options available - effectively monetizing these streams is becoming more and more essential.
I'm pleased to present the 236th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week we discuss the demise of two online video businesses that were short-lived, Qplay and Xbox Entertainment Studios. Qplay was founded by 2 TiVo founders and backed by blue-chip venture capitalists, but lasted in the market just 6 months. Colin provides a cogent analysis of the 4 key challenges the company faced, which it couldn't surmount.
Xbox Studios was shut down for completely different reasons, and, as I wrote last week, it is just the latest lesson in how difficult it is to create high-quality, long-form content.
Listen in to learn more!
Click here to listen to the podcast (20 minutes, 53 seconds)