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  • VideoNuze Podcast #411: TiVo Data Explains Traditional Pay-TV’s Downward Spiral

    I’m pleased to present the 411th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week Colin and I share details from TiVo’s new Q4 ’17 Online Video & Pay-TV Trends report (download here), which shows how the high cost of multichannel TV subscriptions is leading to a record level of cord-cutting. The TiVo report also shows how SVOD has gained loyalty and that broadcast TV remains critical for many viewers.

    All of this adds up to a dynamic which Colin and I only see firming up further: consumers becoming more proactive through more cord-cutting and cobbling together SVOD subscriptions with low cost, “good enough” skinny bundles and/or antennas. Skinny bundles like YouTube TV, which includes broadcast will become market leaders, while those that don’t (or don’t offer a solution like Sling TV does) will be challenged. Absent a new catalyst, we see this as the state of play in the TV industry for the foreseeable future.

    Listen in to learn more!

    Click here to listen to the podcast (23 minutes, 28 seconds)

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  • Research: Key Video Ad Metrics Show Improvements

    Video ad tech provider Extreme Reach has released its 2017 Video Advertising Benchmark Report, which shows improvements in key video ad metrics. Importantly, ad fraud is decreasing, as filtered bot traffic decreased 31% across all content publishers and 40% for aggregators in 2017. Extreme Reach attributed this to advertisers’ demands for better accountability and improved vigilance by ad tech providers.

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  • Beachfront and WhiteOps Collaborate on Connected TV Ads

    Video supply-side platform Beachfront is expanding its partnership with cybersecurity provider WhiteOps to also ensure fraud-free connected TV video ad inventory. WhiteOps specializes in bot detection and human verification. The new CTV collaboration is focused in particular on mid-tail and long-tail video. Beachfront said last November that CTV ad requests jumped to over 2 billion in Q3 '17, with a completion rate of 97% and viewability of 100%.

    Connected TVs are one of the hottest areas of online video, as consumers rapidly adopt the devices and smart TVs to be able to access OTT video. While CTVs were initially used mainly to access ad-free SVOD services, ad-supported services have gained share recently. eMarketer estimates there were 168 million connected TV users in the U.S. at the end of 2017, which will rise to 194.4 million by 2021.

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  • Research: Pay-TV’s High Prices Continue Alienating Subscribers

    Cord-cutting is accelerating, and there’s a simple, unsurprising reason why: pay-TV service is just too expensive. For the fifth quarter in a row, that’s the finding of TiVo’s Online Video & Pay-TV Trends Report. In Q4 ’17, in response to the question “What factors influenced you to cancel your cable/satellite service?” the price/too expensive answer grew by 6.6 percentage points vs. Q4 ’16 to 86.7%, its highest level ever.

    Price/too expensive is by far the most important reason, with the second reason, “I use an Internet streaming service” at 39.7%, actually down 8.6 percentage points vs. Q4 ’16. Next was “I use an antenna to get the basic channels on my TV, at 23%, down 4.2 percentage points vs. Q4 ’16.

    continue reading on VideoNuze iQ

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