Sandvine has released its latest Global Internet Phenomena Report based on data collected in March, 2014 across leading wired and mobile broadband networks. Focusing just on North America, Netflix once again dominates primetime usage, accounting for 34.9% of downstream bandwidth, more than the next 6 services combined. YouTube was second with 14.04% of bandwidth.
It's a different story on mobile however, where YouTube remains the top downstream provider, eating up 19.75% of bandwidth, up from 17.7% a year ago, with Netflix in 5th place with just 4.51%. The usage pattern largely reflects the difference between Netflix's long-form content focus vs. YouTube's short-form focus. YouTube's CEO Susan Wojcicki recently disclosed that 50% of YouTube's usage is now on mobile.
According to a recent study by Nielsen, 15% of viewers said they enjoyed watching television more when social media was involved. By now, we know that consumers are using these screens to browse the web, talk on social networks about what they're watching or access complementary content that enhances their experience. So what new and different opportunities does this activity create for pay-TV operators and programmers to leverage the second screen for increased tune-in, engagement and ad revenues?
Reminder that the early bird discount for the Dec. 4th VideoSchmooze: Online Video Leadership Forum in NYC expires on Friday. Early bird registrants not only save on tickets, they're all entered to win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value, which TiVo has generously provided. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. If you've been on the fence about coming, now's the time to act.
VideoSchmooze is going to be an awesome morning of learning and networking. There will be 6 different sessions featuring 18 speakers digging into many of the hottest topics in the industry. There are so many exciting things happening these days, but also a lot of noisy headlines that can be very confusing. One of the key goals of VideoSchmooze is to cut through this and share a true picture of what matters and what doesn't.
Special thanks to the Lead sponsors of this VideoSchmooze, Brightcove and Kaltura plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.
If you're a video industry executive and are struggling to make sense of what's happening, I highly recommend you join us for a valuable morning of learning and networking!
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The WSJ reported last night that next month Nielsen will begin measuring viewership of programs on Netflix and Amazon. This would represent the first time that any sort of granular viewing data by program would be available, offering potentially huge benefits to the ecosystem. According to the WSJ, Nielsen will use its people meters to analyze the audio components of programs. A key caveat is that mobile viewing would not yet be measured.