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  • VideoNuze Podcast #388: Highlights from IBC; Young Viewers Change TV Habits

    I’m pleased to present the 388th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Colin was at the International Broadcasting Convention (IBC) in Amsterdam for much of the past week and on today’s podcast he shares some of his top observations. These include how TV networks are moving online, how blended subscription/ad-supported business models are being used, and the role of artificial intelligence, among others.

    We then shift to review recent research I’ve written about (here and here) from Adobe, Limelight and Pew quantifying how younger viewers are embracing streaming services at the expense of pay-TV. Of course this isn’t a new trend, but it is clearly accelerating.

    Listen in to learn more!
     
    Click here to listen to the podcast (21 minutes, 30 seconds)

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  • Can An Entertainment-Centric Skinny Bundle Succeed?

    Can an entertainment-centric skinny bundle succeed? That question will be answered soon when a new service including TV networks from Discovery, Viacom, AMC, A+E and Scripps launches, according to a recent WSJ report. The service will be called “Philo” which is the same name as the technology provider that will power it.

    Skinny bundles have received a huge amount of attention over the past couple of years as a lower cost approach the pay-TV industry is using to retain would-be cord-cutters. However, skinny bundles have faced the vexing question of whether to include expensive sports networks in their offers, which in turn pressure already minuscule profit margins.

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  • Research: Majority of TV Networks Not Streamlined to Sell TV and Video Ads Together

    A new survey from SintecMedia indicates that a majority of TV executives believe their organizations are either not well prepared to sell advanced TV and digital video ads in one streamlined process (35%), or aren’t sure about their ability to do so (29%). Conversely 41% felt that their organizations are very well prepared to do so.

    The new data comes as viewers, especially younger ones, are shifting their consumption to online in record numbers. Consequently, the need to reach audiences across screens, however they may be watching, is critical. That a combined 64% of executives are either not sure or not confident in their ability to sell cross screen ads in a streamlined manner is a worrisome data point.

    continue reading on VideoNuze iQ

     
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  • Big Generational Divide Over Pay-TV Subscriptions

    Last Wednesday I shared research highlights from Adobe and Limelight showing how millennials and younger audiences are shifting their viewership to online sources. Later that day I noticed new data from Pew Research that adds to the theme and clarifies the big generational divide that is opening up over pay-TV subscriptions.

    According to Pew, 61% of 18-29 year-old Americans it surveyed say that streaming services are the primary way they watch TV, vs. 31% cite pay-TV and 5% cite a digital antenna. 18-29 year-olds are the only age group where streaming surpasses pay-TV. Even one age group up, 30-49 year-olds still favor pay-TV over streaming, 52% to 37%. For older Americans, it’s even more skewed: for 50-64 year-olds, it’s 70% to 10% and for 65+ year-olds, it’s 84% to 5%. Overall, pay-TV is the primary way to watch TV for 59% of Americans, compared to 28% for streaming and 9% antenna.

    continue reading on VideoNuze iQ

     
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