Beachfront - leaderboard - 7-1-18
  • 5 Reasons Why Netflix Will Maintain Strong Subscriber Retention Despite Boosting Rates

    Wall Street cheered last week when Netflix announced rate increases across all of its tiers. Meanwhile, analysts weighed in on how higher rates could impact subscriber retention. Coincidentally, The Diffusion Group released research detailing potential downgrades, cancellations and retention levels at $1, $3 and $5 rate increases (the breakout is at bottom and TDG head Michael Greeson concluded the new rates won’t lead to a mass exodus of Netflix subscribers).

    Obviously it’s impossible predict exactly how well subscribers will absorb the rate increases, though Netflix’s track record is very strong. From my vantage point there are at least 5 interdependent reasons to believe Netflix will weather the new round very well:

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  • VideoNuze Podcast #451: Sling TV and Hulu Offer SVOD Services; NBCU to Launch DTC

    I’m pleased to present the 451st edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    First up this week we talk about Sling TV’s new initiative to promote third party SVOD services, including to consumers who aren’t  subscribers to its underlying virtual pay-TV service. Colin and I differ about its potential and whether Sling TV has “permission” to pursue this. We debate the upside of a separate new Sling TV initiative to provide a layer of free on-demand content. We also dig into Hulu’s new emphasis on SVOD aggregation which seems promising to both of us.

    We then shift to discussing NBCUniversal’s plan to launch its own direct-to-consumer (DTC) service for non pay-TV subscribers. Colin is somewhat underwhelmed, while I think it’s a step in the right direction and too early to tell how aggressive the offer will turn out to be.  

    Less than 3 weeks into the new year, it’s clear that big video providers are continuing to experiment and jockey for position.

    Listen in to learn more!

     
    Click here to listen to the podcast (24 minutes, 53 seconds)



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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
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  • Free Webinar Today on The Future of Live Streaming With Viacom and Akamai

    I’m hosting a free webinar today at 1pm ET / 10am PT focused on the Future of Live Streaming. I’ll be joined by guests Alec Hendry, Senior Director of Technology Convergence at Viacom and Henrik Eriksson, Service Line Manager at Akamai, which is presenting the webinar, for a roundtable discussion, followed by audience Q&A.

    We’ll dig into key topics such as the state of live streaming today, how to measure quality and ensure a positive user experience, which business models are being used successfully in live streaming, best practices, key challenges, future directions and more. Alec and Henrik have a wealth of experience live streaming hundreds of events and they’ll share their unique perspectives.

    The webinar builds on a white paper I just wrote for Akamai in which I interviewed 5 leading media executives about their live streaming initiatives. The edited transcripts of these interviews are included in the white paper which will be released shortly.

    Bolster your live streaming efforts in 2019 by joining us for this free webinar today!

    Register now!

     
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  • New SpotX Report Highlights Data Sensitivity in Video Ads

    SpotX has released its “2019 Video Advertising Trends” report, highlighting 4 key trends:

    1. New offerings will come into play for OTT video services.
    2. Traditional TV will continue to transform for today’s digital landscape.
    3. Shifting consumer expectations of ad experiences and personal data usage will drive innovations in ad transactions and delivery.
    4. Industry-wide transparency efforts and regulation will spur larger investments in data management.

    The report offers numerous insights about each of these 4 trends (and others). The report’s discussion of the latter two are especially relevant and thought-provoking.

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