Beachfront, a leading video supply-side platform, said that connected TV ad requests jumped to approximately 30 billion in November, 2018, a stunning 1,640% increase from November, 2017 when it received approximately 1.8 billion requests.
Beachfront works mainly with mid-tail and long-tail video providers as well as virtual MVPDs.
Roku continues to dominate, with Beachfront saying that 87% of CTV ad requests in November ’18 were on Roku devices. Trailing well behind were Amazon Fire TV, LG, Samsung TV, Vizio and Chromecast, in that order.
Topics: Beachfront Media
I’m pleased to present the 446th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
YouTube has long been the 800-pound gorilla of online video advertising; now it is positioning itself for further gains in premium video. On this week’s podcast, Colin and I discuss a couple of the highlights: YouTube’s recent decision to add over 100 movies for free, ad-supported viewing and to shift its originals strategy from an SVOD model (YouTube Premium) to ad-supported.
As we explore, there is another interesting angle here as well, which is the interplay between Roku and YouTube. As I wrote earlier this week, The Roku Channel’s success was no doubt an influence on YouTube’s decision to launch free movies. As well, Roku’s huge footprint of connected TVs (as well as others like Chromecast, etc.) has created a living room environment perfect for longer viewing times and a more TV-like experience that YouTube is capitalizing on.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 11 seconds)
Some great reporting from Ad Age over the past couple weeks reveals how Amazon and Google are ramping up in premium video advertising. Given the size and respective positioning of both companies, their initiatives are worth paying close attention to.
First, on Google, Ad Age reported that YouTube has begun to offer feature length movies like “The Terminator,” “Rocky” and “Legally Blonde” for free and with ad support (note all are also available on The Roku Channel). They’re part of around 100 movies YouTube has collected in a bid to further boost YouTube viewership and give advertisers more access to premium, brand safe content.
I’m pleased to present the 445th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
On this week’s podcast Colin and I explore the pay-TV industry’s record high video subscriber losses sustained in Q3 ’18 (more here and here). The two big satellite services, DirecTV and Dish Network were major contributors. But perhaps more important was a dramatic slowdown in subscriber additions for the two biggest virtual pay-TV operators, Sling TV and DirecTV Now.
As we discuss, with these virtual services in flux and not stanching the bleeding of traditional multichannel TV, the critical underlying trends of cord-cutting and cord-nevering burst onto full display in Q3. Meanwhile, the strategies and success of virtual services like YouTube TV, Hulu Live and others is murky at best. All of this shows how unstable the pay-TV industry as a whole currently is.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 35 seconds)