Online video platform provider Ooyala has released its Q1 '13 Global Video Index, showing, among other things, that mobile devices (smartphones and tablets) accounted for more than 10% of online video views in the quarter, a new record. The total share of tablet video viewing alone grew by 33% in Q1.
It's not just the number of views that are up for mobile, but also time spent: watching long-form video (10 minutes or longer) on mobile devices grew from 41% of all time watched in Q1 '12 to 53% of all time watched in Q1 '13, an increase of 29%. Digging in deeper, for tablets, 25% of all viewing time was for content 60 minutes or longer.
IRIS.TV is officially launching its SmartStreaming product to help content providers drive more video views per viewer. SmartStreaming plugs into online video platforms so they can offer their content customers thumbs up/down and skip buttons in their video players, giving viewers more control over their video experiences. As they engage with these buttons, SmartStreaming learns their preferences and presents subsequent recommended videos.
The first OVPs that have integrated SmartStreaming are Brightcove, Kaltura and Unicorn Media. Field Garthwaite, CEO told me in a briefing that SmartStreaming is also compatible with thePlatform and JW Player from LongTail Video.
MSN News is the latest high-profile news/information site to partner with Newsy for high-quality, short-form, customized video news clips. In a deal announced today, Newsy's editors will work collaboratively in real time with counterparts at MSN News to create and deliver up to 20 videos/day across categories including world, U.S. politics, science & technology, crime & justice and pop culture. Many videos are already live here and here. They will be distributed across all MSN News platforms.
For Newsy, the MSN News deal is the latest in a string of partnership wins with big news/information sites. In March, Newsy landed a deal with Mashable to create customized videos, which followed other partnerships with AOL/Huffington Post and National Journal. In total, with the MSN News deal, Newsy is creating 200+ custom videos per week for partners, which is part of the 2,000+ videos it creates each month for its own web site, mobile apps and syndication partners such as 5Min, DBG, blinkx, Grab Networks, ClipSyndicate and others. Newsy videos generate over a billion views per year. Newsy uses multiple partner models including revenue sharing and straightforward fees.
This is last call to register for tomorrow's complimentary webinar, "Social Media and Second-Screen TV Experiences." The webinar will feature Michael Greeson, founder of The Diffusion Group, who will share social insights from his firm's recent survey of 1,000 broadband users/TV viewers. TDG will also provide registrants with a complimentary copy of its accompanying report, a $1,500 value. Then Kevin Wyatt, director of business development for Rovi, will explain how the company's entertainment-related social media can be incorporated into TV apps. There will be plenty of time for Q&A.