IBM Cloud Video - leaderboard - 8-16-17
  • VideoNuze Podcast #384: Rounding Up the Week’s Top News

    I’m pleased to present the 384th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    On today’s podcast, Colin and I first discuss Q2 ’17 pay-TV video subscriber results. Skinny bundles played a big part in offsetting accelerating losses in traditional multichannel services. Will this continue and if so what are the implications?

    We then dig into the DVD market’s decline which was further accelerated this week when Amazon decided to close down its LOVEFiLM DVD-by-mail business in several European countries. Colin notes that Netflix’s DVD business has had a huge drop-off also and he speculates whether it too might get cut loose. On the bright side, Redbox re-upped its deal with Lionsgate, showing that DVDs still have a bit of life left.

    Finally, Apple was back in the news this week, reportedly allocating $1 billion for original TV shows. We speculate on whether this will be successful and what challenges Apple will face.

    Listen in to learn more!
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  • IBM Cloud Video - full banner - 8-16-17
  • Skinny Bundle Gains Help Offset Steep Q2 Pay-TV Video Losses

    The biggest U.S. pay-TV operators lost approximately 655K video subscribers in Q2 ’17, compared to a loss of 715K subscribers in Q2 ’16, according to Leichtman Research Group.

    But the Q2 ’17 loss would rise to around 895K if not for the approximately 235K subscribers added by skinny bundles Sling TV and DirecTV Now, which helped AT&T’s and Dish Network’s results. The 895K is worse than the 760K video subscribers lost in Q2 ’16 after backing out the approximately 45K skinny bundle adds in that quarter. The second quarter is traditionally weak for the industry with college students on the move.

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  • Perspective What's this? The Short Form Ad Experience

    According to the FreeWheel Video Monetization Report: Q1 2017, 16% of all ad views took place on short-form video clips. However, in Q1 2017, 58% of all video starts were clips (less than 5 mins) and while less time is spent and fewer ads are served compared to long-form and live content, the monetization strategy and user experience of short-form content, given its sheer volume, is of great importance to premium video providers.

    The FreeWheel Council for Premium Video set out to study the impact on the viewer across different ad experiences when watching short-form video. Partnering with RealEyes, a leading emotion measurement platform, we exposed 2964 adults aged 18-49 to a set of nine different scenarios of premium video content and ads, to measure the different levels of engagement and emotional reactions through facial recognition technology, as well as surveying them on their overall experience.

    The results of this unique study were really interesting:

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  • Apple Plans to Spend a Billion Dollars on Video, But to What End?

    The WSJ is reporting this morning that Apple has created a budget of $1 billion for original content for the next year, to be managed by Zach Van Amburg and Jamie Erlicht, two high-profile producers Apple lured from Sony in June to head up its video efforts.

    While details are light (as they always are), the report said Apple could use the funds to acquire and/or produce up to 10 TV shows either to be included in its Apple Music service or in a new standalone video service. The report said that Van Hamburg and Erlicht have “begun meeting with Hollywood agents and holding discussions about shows Apple could acquire.” Another industry executive, Matt Cherniss, previously president of WGN America, has been brought on to run development.

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  • Akamai - full banner - 7-25-17