4C - leaderboard - 4-25-18
  • Free Webinar Today on The Future of Live Streaming With Viacom and Akamai

    I’m hosting a free webinar today at 1pm ET / 10am PT focused on the Future of Live Streaming. I’ll be joined by guests Alec Hendry, Senior Director of Technology Convergence at Viacom and Henrik Eriksson, Service Line Manager at Akamai, which is presenting the webinar, for a roundtable discussion, followed by audience Q&A.

    We’ll dig into key topics such as the state of live streaming today, how to measure quality and ensure a positive user experience, which business models are being used successfully in live streaming, best practices, key challenges, future directions and more. Alec and Henrik have a wealth of experience live streaming hundreds of events and they’ll share their unique perspectives.

    The webinar builds on a white paper I just wrote for Akamai in which I interviewed 5 leading media executives about their live streaming initiatives. The edited transcripts of these interviews are included in the white paper which will be released shortly.

    Bolster your live streaming efforts in 2019 by joining us for this free webinar today!

    Register now!

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  • New SpotX Report Highlights Data Sensitivity in Video Ads

    SpotX has released its “2019 Video Advertising Trends” report, highlighting 4 key trends:

    1. New offerings will come into play for OTT video services.
    2. Traditional TV will continue to transform for today’s digital landscape.
    3. Shifting consumer expectations of ad experiences and personal data usage will drive innovations in ad transactions and delivery.
    4. Industry-wide transparency efforts and regulation will spur larger investments in data management.

    The report offers numerous insights about each of these 4 trends (and others). The report’s discussion of the latter two are especially relevant and thought-provoking.

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  • VideoNuze Podcast #450: Apple Struggles in the Connected TV Era

    I’m pleased to present the 450th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    At CES this week Apple unveiled partnerships with big TV manufacturers including Samsung, LG, Vizio and Sony. While these represent progress, as Colin and I discuss, Apple still finds itself at a disadvantage both in enabling TV-based viewing for its upcoming slate of original TV shows (which reportedly cost $1 billion) and in trying to become a Connected TV (CTV) leader.

    Colin and I dig into how others like Amazon, Netflix, Roku, etc. have succeeded in CTV, enabling their content to thrive. Conversely, we explore why Apple’s CTV presence has remained minimal, with the result now being limited viewer accessibility to its originals. Apple came into the CTV era with just about every advantage imaginable, but its “gilded cage” mentality has left it at the back of the pack of big tech companies forging into TV.

    Listen in to learn more!

    Click here to listen to the podcast (24 minutes, 20 seconds)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

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  • Hulu’s Success Should Have a Big Impact On Launch of Disney+

    Earlier this week, Hulu announced stellar 2018 results: 48% subscriber growth (8 million additions), bringing year-end subscribers to 25 million. Ad revenue of almost $1.5 billion, up 45% in 2018, with 50% growth in the number of advertisers. And median average viewer age of 32, which is 25 years younger than the average broadcast TV viewer.

    All of this continues to come at a huge cost; by some estimates Hulu is losing upwards of $400 million per quarter. With Disney set to assume a 60% stake in Hulu after the Fox deal closes, managing Hulu’s growth and financial performance is going to be very important for Disney. Fortunately for Hulu, Disney is highly incented to see Hulu succeed because the company is poised to play a linchpin role in what is certainly Disney’s biggest 2019 priority, the successful launch of Disney+, its new SVOD service.

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  • Beachfront - full banner - 7-1-18