I'm pleased to present the 332nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
Earlier this week Netflix released its Q2 ’16 results, showing abysmal subscriber growth both domestically and internationally. Netflix largely blamed the downturns on rate increases that kicked in for longer-term subscribers and the media coverage of them.
In today’s podcast, Colin and I dig into what we believe is happening. As we both wrote earlier this week (here and here), competition and market saturation are playing a big role, resulting in much more fragile subscriber retention. Meanwhile Netflix may have miscalculated just how big the international opportunity really is, especially in newer markets. In particular, we’re both mystified how Netflix could have launched in 130 countries in January, and yet seen international subscriber additions decline by 36% year-over-year.
Overall, it’s an incredibly murky picture and the next few quarters will be pivotal in understanding how much growth still lies ahead for Netflix.
Listen now to learn more!
Click here to listen to the podcast (24 minutes, 20 seconds)
Looking to capitalize on the growing interest in virtual reality, outstream video ad specialist Teads has introduced inRead 360, a new outstream video ad format offering 360-degree viewing and engagement.
The 360-degree format is meant to give advertisers a more immersive format that also complements premium content. Teads said that users can interact with the inRead 360 ads, viewing the creative from different angles, by moving their mobile device or clicking and dragging when online. 360-degree video, which doesn’t require a special headset, is often characterized as a step toward full virtual reality.
Everyone knows that video viewing is exploding, but for content publishers and creators, figuring out how to monetize all that usage is an ever-present challenge. This question was the focus of our Video Ad Summit session, “Unlocking Video’s Value in the OTT Era,” which included Jarrod Dicker (Head of Ad Product and Technology, Washington Post), Nathan Guetta (VP, Product and Technology, Conde Nast Entertainment), Shaun Koiner (Chief Product Officer, Perform Media), Brian Rifkin (Co-founder and SVP, Video Sales, JW Player) and Mark Yackanich (CEO, Genesis Media), with Tom Herman (CEO, DashBid) moderating.
The panelists addressed a number of critical issues including how to deliver world-class user experiences that combine both content and advertising, why it’s critical to distribute content to as many places as possible, how to help advertisers capitalize on emerging opportunities like vertical video and other new formats, the role that data is playing in their monetization strategies and what important trends are going to play out over the next year, among other things.
It’s a dynamic discussion with lots of insights for anyone involved with content creation and monetization.
Watch the video now (34 minutes, 52 seconds).
As I wrote last week and previously, the TV industry is in a race to data enable its ad inventory to retain its value relative to online video alternatives and platforms like Facebook and Google that provide audience data at huge scale. Many technology providers are innovating to provide the software tools necessary for the TV industry to make this transition and the latest example is from clypd, which yesterday introduced Optimize Private Marketplace (PMP), which adds to existing features in clypd’s linear TV PMP offering.