IBM Cloud Video - leaderboard - 4-24-17
  • The Playbook for Surviving and Thriving in the Platform Era [AD SUMMIT VIDEO]

    It’s no secret that Google, Facebook and other social platforms can help video publishers expand their audience reach and monetization. But the downside is they create risks around losing control of the business, exposing valuable viewer insights and reducing margins. All publishers are grappling with how to balance opportunity and risk with respect to their platform strategies.

    At our Online Video Ad Summit, we had a really thoughtful panel called “The Playbook for Surviving and Thriving in the Platform Era” which dug into many of these issues and how publishers/agencies are managing the inherent tradeoffs.

    The session included Jarrod Dicker (Head of Commercial Product and Technology, Washington Post), Paul Marcum (President, Truffle Pig), Michael Shane (Global Head of Digital Innovation, Bloomberg Media), with Lorne Brown (President, SintecMedia) moderating. All participants offered highly specific examples of their decision-making and what’s working for them.

    Watch the video (37 minutes, 27 seconds).

    Watch the video now!

     
  • Akamai - full banner - 6-5-17
  • How to Monetize Mobile Video’s Coming Explosion [AD SUMMIT VIDEO]

    Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever. At our recent Online Video Ad Summit, our panel “How to Monetize Mobile Video’s Coming Explosion” explored the various opportunities and challenges mobile video represents. These include the context, measurement, fragmentation, ad formats, ad load, viewers’ expectations and lots more.

    The session included Brian Danzis (Head of Global Video Monetization, Spotify), Romain Job (GM, Americas, Smart AdServer), Justin Fadgen (VP, Business Development, Beachfront Media) and Mike Law (EVP, Managing Director of Video Investments, Dentsu Aegis Network U.S.) with Tim Hanlon (CEO, The Vertere Group) moderating.

    Watch the video (35 minutes, 30 seconds).

    Watch the video now!

     
  • Akamai - full banner - 6-5-17
  • Facebook is Reportedly Willing to Spend Up to $3 Million Per Episode on Originals

    The latest episode of the intensely watched drama, “What Will Facebook Do With Original Video?” arrived yesterday via a Wall Street Journal report. According to the report, Facebook is meeting with talent agencies, telling them it is willing to spend up to $3 million per episode of original scripted shows, which would be about on par with high-quality cable TV originals.

    Facebook is also open to scripted shows under $1 million per episode, and also has an appetite for unscripted content running less than 10 minutes per episode.

    No surprise, Facebook is targeting audiences age 13-34 years-old, with a focus on 17-30 year-olds. But in a twist, Facebook reportedly only wants shows that don’t include politics, news, nudity or bad language. These parameters significantly limit the range of what Facebook could pursue. This type of a Hallmark Channel’ish approach could also misfire with younger audiences who enjoy more authentic-feeling shows (think “Girls” for example).

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  • VertaMedia - full banner - 4-3-17
  • VideoNuze Podcast #376: Proving Value of Streaming Quality; Apple’s Video Mystery

    I’m pleased to present the 376th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week we start by discussing research Akamai released this week with Sensum, proving in how streaming video delivered in high quality results in improved satisfaction. Colin and I wrote about it here and here. It’s further evidence of how viewers’ expectations have been set by TV’s quality. Viewers clearly react to quality deficiencies.

    Then we transition to talking about Apple and its hiring late last week of 2 producers who were formerly presidents of Sony Pictures Television. On Monday I wrote how this is a positive step, but still missing was any sense of Apple’s overall video strategy or business model. We debate what Apple might do, and also wonder about what private assurance may have been given to the producers to induce them to move to Apple.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 40 seconds)



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  • Beachfront - full banner - 3-26-17

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