I’m excited to share that Hulu’s SVP and Head of Advertising Sales Peter Naylor will be our keynote guest at the 9th annual VideoNuze Video Ad Summit on Wednesday, May 29th in NYC. I will be interviewing Peter in a session titled, “Hulu Finds the Winning Formula by Putting Viewers First.”
Hulu has become an industry leader in connected TV and video advertising, SVOD, virtual pay-TV, original programming, digital distribution and cross-platform user experiences. Hulu now reaches over 50 million viewers with its ad-supported service, making it the largest addressable marketplace for brands in the industry.
In this keynote interview Peter will share insights about all of these topics and in particular, how Hulu’s dramatic innovation of TV’s advertising experience is driving change across the medium.
Hulu is playing a key role in every one of the top trends in the industry. It is also entering an even more consequential next chapter - becoming majority owned by Disney and a key part of Disney’s OTT strategy, moving to the front of the pack in the virtual pay-TV industry and aggressively promoting its ad-supported SVOD service by recently reducing its monthly price and also offering it at no extra charge for Spotify Premium members (moves which will contribute to Hulu generating $2.7 billion in ad revenue by 2021, according to eMarketer's latest forecast).
I’ve known Peter for many years and I’m confident his perspectives will be incredibly valuable for anyone who is trying to learn from Hulu’s industry leadership.
Save $100 on early bird discounted tickets now and double your chances* of winning a 55-inch Roku TV, generously provided by Roku.
I’m pleased to present the 458th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.
Earlier this week, DirecTV Now changed its packaging and pricing by introducing 2 new tiers, DirecTV Now Plus and DirecTV Now Max. They are both anchored by HBO, but also lose popular networks from Viacom, Discovery and AMC.
On today’s podcast Colin and I discuss the likely rationale behind the changes and what impact they’ll have. One thing seems clear: given the spectrum of TV networks they carry, Hulu Live TV and YouTube TV are poised to become leaders in the virtual pay-TV industry.
Next, Colin updates us on several statements a Netflix executive made earlier this week that he believes need further clarity. Colin delights in “keeping them honest” and his watchdog role benefits all of us trying to understand industry data.
Listen in to learn more!
Click here to listen to the podcast (24 minutes, 30 seconds)
You can save $100 now on registration for the 9th annual VideoNuze Video Advertising Summit on Wednesday, May 29th at the Westin Times Square in NYC. On top of saving $100, you also double your chances* of winning a 55-inch Roku 4K TV, generously provided by Roku.
The Video Ad Summit is a must-attend event for anyone in the industry interested in a deep dive into video advertising, especially the converging worlds of online, traditional TV, mobile and connected TV advertising as well as the broader digital landscape. The program will feature a mix of keynotes, panel discussions, fireside chats and research presentations, covering the most critical topics in the industry. I’ll be sharing detailed program information and our first group of speakers shortly.
Last year's Video Ad Summit drew over 300 attendees and 50 executive speakers. The 2019 Video Ad Summit will once again be the premier video-focused event of the year.
I'm excited to have 10 industry-leading companies on board as initial partners, including Title Partner Deloitte Consulting; Premier Partners Extreme Reach and Telaria; Headline Partners Beachfront Media, Penthera, SpotX, TiVo and Xandr; and Branding Partners Brightcove and Roku.
If you'd like to learn more about speaking and partnership opportunities, please contact me.
Learn more and register now!
(*Early bird registrants get 2 entries for the Roku 4K TV drawing.)
As OTT audiences demonstrate an increased appetite for video streaming, some providers are updating their download options, while others are facing questions about their lack of the capability. With enthusiasm and expectations high, it’s vital for providers to ensure a high-quality experience. But, as more providers add mobile video download capabilities, there’s one issue that remains challenging for many streaming services: licensing restrictions.