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  • VideoNuze Podcast #376: Proving Value of Streaming Quality; Apple’s Video Mystery

    I’m pleased to present the 376th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week we start by discussing research Akamai released this week with Sensum, proving in how streaming video delivered in high quality results in improved satisfaction. Colin and I wrote about it here and here. It’s further evidence of how viewers’ expectations have been set by TV’s quality. Viewers clearly react to quality deficiencies.

    Then we transition to talking about Apple and its hiring late last week of 2 producers who were formerly presidents of Sony Pictures Television. On Monday I wrote how this is a positive step, but still missing was any sense of Apple’s overall video strategy or business model. We debate what Apple might do, and also wonder about what private assurance may have been given to the producers to induce them to move to Apple.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 40 seconds)



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  • The Data Gold Rush: How Investments Are Paying Off [AD SUMMIT VIDEO]

    Everyone in the video industry is focused on data these days, whether to help target ads, develop more relevant content, improve viewer experiences or compete better. At last week’s VideoNuze Online Video Ad Summit, our panel “The Data Gold Rush: How Investments Are Paying Off,” delved into where specific investments are being made, what’s working, where key challenges remain, how companies are staffing their data initiatives and lots more.

    The session included Gabe Bevilacqua (SVP, Product Management, Viacom Vantage), Denise Colella (SVP, Advanced Advertising Products & Strategy, NBCUniversal), Adam Shlachter (President, Global Innovation, PMX, Publicis Media), Catherine Warburton (Chief Investment Officer, MDC Media Partners), with Scott Ferber (Chairman and CEO, Videology) moderating. With both media and agency executives on the session, lots of contrasting insights were raised.

    Watch the video (36 minutes, 5 seconds).

    Watch the video now!

     
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  • Perspective What's this? Breaking Through With New TV Experiences

    Execs from broadcasters, content owners and tech companies recently joined 100,000 of their peers at the NABShow 2017 convention in Las Vegas. A key focus for many at the show was how to drive breakthrough multiscreen experiences, get consumers to engage more and fully monetize the many opportunities that are emerging.

    During the Online Video Conference's “Breaking Through With New TV Experiences” session I moderated, attendees heard about the latest efforts underway by industry leaders to bring more personalization, discoverability and innovation to content delivery. Consumers have an incredible range of choices of multiscreen services that now span beyond VOD and linear to include fast-evolving OTT offerings. Representatives from Comcast Technology Solutions, Amazon, Gracenote and TiVo joined the discussion to shed insight into ongoing work, challenges ahead and what it takes to deliver industry-leading multi-screen experiences. Panelists also pulled back the curtain on the back-end capabilities that will be required to support these increasingly complex services.

     
    IBB Consulting works closely with operators and content owners to help design and execute multiscreen distribution strategies. Many of the efforts and activities that we heard about from the panelists are being undertaken or considered by a range of stakeholders today.

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  • Scientific Study Reveals Impact of Streaming Video Quality

    It goes without saying that the quality of any consumer experience will directly affect the satisfaction derived from it. Video is no different; as has been shown in numerous studies over the years, whenever the streaming quality is diminished, so too is the viewer’s satisfaction.

    But new research from Akamai, conducted by Sensum, which used advanced biometric measurement methods, has revealed the extent to which lower quality streaming impacts viewers’ experiences and perhaps more importantly, what the business consequences of this are. Admittedly, the research is a bit geeky, but it’s also quite eye-opening and valuable for anyone building video products and services.

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