Over the last several years, the TV landscape has changed at an almost frenetic pace. Everything from the shows we watch to the devices we watch them on looks different than it did just a decade ago. More and more of us own TVs that facilitate choosing from an unprecedented amount of content that we can watch on our terms. In fact, a recent study revealed that the number of American households with Internet-enabled TVs has doubled in just the past four years, from 24 percent to 49 percent.
Connected TVs, however, are just one of a deluge of new products and services that are quickly shaping consumer behavior and bringing about massive change. So much in fact, that the TV viewer of the future will look very different than she does today. She’ll be savvier and more discerning than her contemporary counterpart… and she’ll need to be, in order to navigate the labyrinth of options available to her. Read on for four predictions on what she’ll look like.
Through our ongoing work with cable operators and programmers on initiatives that range from technical infrastructure evolution to business strategy, IBB Consulting has identified five key trends that will collectively drive the video delivery industry.
Over the next five years, there will be challenges and opportunities that span technological updates, deployment of new services, shifts in the marketplace and the ability to adapt to consumer behaviors.
Categories: Cable TV Operators
Topics: IBB Consulting
thePlatform has announced a larger multi-year relationship with existing customer BT under which its mpx system will provide video publishing for BT TV. Going forward, BT TV will be hosted at thePlatform's European data center. To date, BT has been using mpx to manage its IP-based TV service, which has over 1 million subscribers in the UK.
Amazon will acquire Twitch, the live-streaming video game platform, for $970 million. Until very recently Google was heavily rumored to be acquiring Twitch. Twitch is Amazon's 2nd-biggest acquisition ever, after its $1.2 billion purchase of Zappos in 2009. Twitch enables users to live-stream and record themselves playing video games, which tens of millions of monthly visitors watch.
Twitch is Amazon's biggest investment in online video to date and follows other video initiatives including Prime Instant Videos, an escalating slate of original programs, numerous high-profile licensing deals (including for various HBO programs and for the PBS drama "Downton Abbey") as well as the recent launch of the Fire TV connected TV device.