Here's an extra incentive to register now for the 4th annual VideoNuze Online Video Advertising Summit on June 25th: all early bird registrants will be entered to win a 50-inch Samsung LED Smart TV and a Roku Streaming Stick, generously provided by Innovid. Early bird registrants also save $100 on regular price tickets and are cross-registered for CE Week exhibits and free conferences.
I'll be posting the detailed program soon; so far executives from Allstate, Comcast, Conde Nast, Digitas, eMarketer, Forrester, News Corp., Nielsen, Starcom MediaVest, Weather Company are participating, with many others coming soon. In short, we'll have a breadth of perspectives from brands, agencies, content providers, technologists and more, covering all the hottest topics in online and mobile video advertising.
Last year's Ad Summit drew over 350 attendees, featuring 40+ speakers and I expect the same this year. I'm excited that 12 of terrific companies in the industry are sponsoring so far, including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Headline Partners Active Video, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul and Videology plus Branding Partners Innovid, Mixpo and Optimatic.
Be sure to join us for this must-attend day of learning and networking - learn more and register now!
Ever wonder what your friends and neighbors are watching on TV right now and whether you're missing something hot? Well, cable operator Liberty Cablevision of Puerto Rico is rolling out an HTML5 app to all of its 350K subscribers there, which will allow them to view a customizable mosaic of the most-watched TV networks at any moment, with 1-click access to tune in themselves.
The "Social Content Navigator" app is a new guide concept that Liberty has created with ActiveVideo to enhance the value of cable-TV subscriptions and better compete with both satellite and OTT providers.
BrightRoll announced a number of new and expanded partnerships this morning at its BrightRoll Video Summit, all intended to accelerate programmatic video advertising. They include:
comScore and Nielsen - Integration of comScore's Validated Campaign Essentials (VCE) and Nielsen's Online Campaign Ratings (OCR) so buyers can tap into this measurement data in planning, targeting, optimizing and reporting on their campaigns. Access to the data is being provided free to buyers.
Google - A programmatic integration with DoubleClick so that video ad buyers using BrightRoll will be able to gain real-time access to high-quality inventory in the DoubleClick Ad Exchange, which includes YouTube.
BlueKai - Last, BrightRoll announced that mobile audience targeting is available, with BlueKai as the first 3rd-party mobile data provider that has been integrated. Others are expected this year. The mobile capability means buyers using the BrightRoll platform will be able target audiences beyond desktops, on smartphones and tablets. BlueKai includes 20,000 data categories in a marketplace of 70 million unique iOS and Android users.
(Note: I'm attending the BrightRoll Video Summit this morning and will be continuously tweeting highlights at #BRVS.)
Pay-TV operators are in a race to stay competitive and improve their services, rolling out advanced advertising, content recommendations, improved video-on-demand services, TV Everywhere, etc. While data is the foundation for all these types of services, because pay-TV operators have had so many different silos of data, they have been unable to fully tap into them.
To address this problem, BlackArrow has announced that its BlackArrow Audience 2.0 data management platform (DMP) is now available. The platform includes Profile Manager, which enables pay-TV operators to consolidate their first-party subscriber data and third-party data in one place.