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  • VideoNuze Podcast #402: Hulu’s Growth, DVDs Fall and CES Recap

    I’m pleased to present the 402nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week we start by discussing Hulu’s growth to over 17 million subscribers, which it reported earlier this week. Both of us are impressed by the numbers, which makes Hulu a firm #3 in the SVOD market. The key number that we’d like to know is how many new subscribers are taking the ad-supported version, which has dominated in the past.

    Hulu’s and SVOD’s growth have come at the expense of viewers owning and renting video, as Colin explains in his review of recent Q4 ’17 DEG data. DVDs fell a whopping 22% vs. Q4 ’16 and rentals were down as well. The only category that grew was SVOD. Related, the dominance of SVOD makes me wonder how Apple is going to monetize its high-profile original TV shows. If Apple sticks with a transactional model it will be facing serious headwinds.

    Finally, Colin shares a few thoughts on CES product news from Samsung, LG and Intel.

    Listen in to learn more!


     
    Click here to listen to the podcast (22 minutes, 30 seconds)


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  • How is Apple Going to Monetize Its Expensive New TV Shows?

    It’s been exactly a year since the WSJ reported that Apple was planning to invest in original TV programs and movies. And sure enough, as 2017 unfolded, the company unveiled a plan to spend a $1 billion on programming, hired top Hollywood executives, and announced its first few programs.

    Yesterday, Apple continued its streak, with a straight-to-series order for “See” a drama from Chernin Entertainment and Endeavor Content including “Peaky Blinders” creator Steven Knight and “Hunger Games” director Francis Lawrence. That’s on top of 3 prior programs from A-listers Jennifer Anniston, Reese Witherspoon, Steven Spielberg, Bryan Fuller and Ronald D. Moore that were previously announced.

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  • Hulu Hits 17 Million Subscribers as Monthly Growth Appears to Remain Constant

    Hulu announced that it now has over 17 million subscribers including both its SVOD and live TV service. The last time Hulu publicly reported, in May, 2016, it had 12 million subscribers. So the 5 million increase translates to approximately 250K per month. Though Hulu didn’t break out subscribers to its live TV service, which launched in May, 2017, assuming maybe 5-10% of its monthly gains are for live TV, then the traditional SVOD service is adding around 225K to 240K subscribers per month.

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  • TiVo: 20% of Daily Life Spent With Video

    If you find yourself watching a lot of video these days, you’re not alone. According to a new global survey from TiVo, the average viewer now spends almost 5 hours a day with video, including 4.4 hours watching and another 28 minutes searching for something to watch. U.S. viewers lead with 5.1 hours watched per day, followed by Brazil, with 4.7 hours. At 3.3 hours per day, viewers in Germany watched the least.

    Despite the headlines around cord-cutting, the survey found that pay-TV remains highly popular, with 87% of U.S. households still subscribing (along with 90% in Western Europe and 96% in LATAM). But the survey notes how viewers are experimenting with new options. 64% of U.S. households now have an SVOD service (60% in Western Europe and 71% in LATAM) while 44% of U.S. have a connected TV device (44% in Western Europe and 59% in LATAM).

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