VideoNuze 2016 Online Video Advertising Summit EB - leaderboard - 4-22-16

Analysis for 'Events'

  • CBS Digital Media’s EVP/GM Marc Debevoise to Share Priorities in June 14th Video Ad Summit Keynote Interview

    One of the highlights of the upcoming 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC will be my morning keynote interview with Marc Debevoise, EVP/GM of CBS Digital Media at CBS Interactive.

    Marc oversees all of CBS Interactive’s major digital properties in Entertainment, Sports and News. These include CBS.com, CBS apps, SVOD service CBS All Access, CBSSports.com, CBSNews.com and the 24/7 digital news network CBSN, among others. Marc also manages all digital content distribution on all platforms, TV Everywhere and original digital productions.

    All of this gives Marc an excellent perspective on what’s happening at the intersection of online video and TV. I’ve known Marc for years and have always been impressed by how he balances strategic priorities and practical realities.

    In our discussion, Marc will discuss what he sees as the most important industry trends and how they’re informing CBS’s digital strategies. We’ll dive into topics such as how convergence is shaping CBS’s monetization approaches, the value of platforms such as YouTube, Facebook and Amazon to video providers, CBS’s goals in providing marquee TV programming for its CBS All Access SVOD service, how the company is leveraging viewer data and much more. Marc will also share thoughts on where the industry is heading in the near term.

    Overall the session will offer valuable insights for anyone with a stake in the video/TV business going forward. Marc will also take audience questions at the end of the session.

    Aside from Marc’s keynote interview, there are a dozen other sessions throughout the day focused on all of the hottest topics in the industry and featuring 40+ senior executives. The Video Ad Summit promises to be a must-attend day of learning and networking for anyone who wants to really understand what’s happening with the convergence of video and TV.

    Learn more and register now!

     
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  • LAST DAY to Save On June 14th Video Ad Summit Registration and Win a 55-inch 4K Roku TV

    Today is the LAST day to save $100 on registration to the 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC. Reminder that as a bonus, all early bird registrants will be entered to win a 55-inch TCL 4K Roku TV.

    We have an amazing program planned, including C-level executive speakers from agencies, content providers and technology companies. Over 35 executives from A+E Networks, American Express, Bloomberg Media, CBS, Conde Nast, Facebook, Fox, Hershey’s, IAB, Initiative, IPG Mediabrands, Mindshare, NBCU, Newsy, Turner, USA TODAY Network, Viacom, The Washington Post, The Weather Company, Whistle Sports, Xaxis, Zenith and many others who are participating in the Ad Summit.



    The Ad Summit is generously supported by 16 industry-leading companies, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach, Verizon Digital Media Services and VertaMedia, Headline Partners Alphonso, Beachfront Media, Cedato, FreeWheel, Genesis Media, JW Player, Operative and Placemedia and Branding Partners Brightcove and Roku.

    Don't delay - register now and save!

     
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  • New Keynote Speaker for June 14th Video Ad Summit - The Hershey Company’s Head of Global Integrated Media, Charlie Chappell

    I'm thrilled to share that Charlie Chappell, Head of Global Integrated Media, The Hershey Company, will be our afternoon keynote guest at the 6th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC. Charlie is leading the transformation of Hershey’s approach to modern media. Prior to joining Hershey’s in 2012, Charlie spent 12 years at P&G where he was part of the P&G Digital Leadership Team.

    Charlie will be interviewed by Matt Spiegel, SVP, Marketing & Technology Solutions at MediaLink on topics including how Hershey’s is using video to connect with its customers, the company’s approach to allocating spending between video and TV and how brands need to leverage new technologies to stay competitive.

    Charlie’s session complements our morning keynote with Marc Debevoise, EVP/GM, CBS Digital Media, CBS Interactive. Marc oversees the network’s digital initiatives in entertainment, sports and news including CBS.com, CBS All Access (its subscription streaming service) and CBSN (its 24/7 digital news network), among others. I’ll be interviewing Marc about how broadcasters are being impacted by the rise of online video viewing and how they’re innovating to compete.



    Charlie and Marc are part of an fantastic group of 30+ industry executives from A+E Networks, American Express, Bloomberg Media, Conde Nast, IAB, Initiative, Mindshare, NBCU, Newsy, Turner, Viacom, The Washington Post, The Weather Company, Whistle Sports, Xaxis, Zenith and many others who are participating in the Ad Summit.

    Last year's Ad Summit attracted over 450 attendees so register early to save and to win a 55-inch TCL 4K Roku TV!

    Learn more and register now!

     
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  • Don't Miss Out - Register Now to Win a 55-Inch TCL 4K Roku TV at the June 14th VideoNuze Online Video Ad Summit

    Don't miss out on a chance to win a 55-inch TCL 4K Roku TV by registering early for the 6th annual VideoNuze Online Video Ad Summit on Tuesday, June 14th in NYC.

    Yesterday’s news that Magna Global has committed $250 million of client spending to YouTube - all shifted from TV budgets - is another critical reminder of how dynamic the TV and video advertising markets are. Our keynoter from last year’s Ad Summit, David Cohen, president of Magna Global N.A. told the WSJ, “We have negotiated a meaningful share shift from linear television to digital video.”

    The decision will be a key part of our “NewFronts, Upfronts and the Transitioning Ad Market” fireside chat featuring Adam Shlachter, President, VM1, Zenith and Maureen Bosetti, Chief Investment Officer, Initiative, which is Magna’s sister IPG company. Once again, Tim Hanlon will moderate the discussion which will examine the dynamics of budgets are being allocated between TV and video.



    The exciting program will feature 13 sessions spanning all the hottest industry topics. Over 30 executives are already confirmed to speak, from industry leaders like A+E Networks, American Express, Bloomberg Media, Conde Nast, IAB, Initiative, Mindshare, NBCU, Newsy, Turner, The Washington Post, The Weather Company, Whistle Sports, Xaxis, Zenith and many others.

    Last year's Ad Summit drew over 450 attendees and I expect similar attendance this year too, so register early to reserve your place!

    Many thanks to the 15 industry-leading companies on board so far as sponsors, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach, Verizon Digital Media Services and VertaMedia, Headline Partners Alphonso, Beachfront Media, Cedato, FreeWheel, Genesis Media, JW Player, Operative and Placemedia and Branding Partner Roku.

    Learn more and register now!

     
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  • Discounted Registration for June 14th VideoNuze Ad Summit, Win a 55-Inch TCL 4K Roku TV

    A reminder that early bird discounted registration is available for the 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC. All early bird registrants will be entered to win a 55-inch TCL 4K Roku TV, generously provided by Roku.



    Our overarching theme this year will be the ongoing convergence between TV and online video advertising. So far, over 25 executives are on board to speak at the Ad Summit, from industry leaders like A+E Networks, American Express, Conde Nast, IAB, Initiative, Mindshare, NBCU, Newsy, Turner, The Washington Post, The Weather Company, Whistle Sports, Zenith Optimedia and many others.

    I’m thrilled that Marc Debevoise, EVP/GM, CBS Digital Media at CBS Interactive will be our morning keynote guest. I will be interviewing Marc about CBS’s digital strategy, including initiatives like CBS All Access, CBSN its live-streaming news channel, Super Bowl streaming, monetization strategies, mobile distribution along with larger industry trends.

    The packed program will feature 13 sessions focused on the convergence of TV and video advertising from both a strategic and operational perspective, mobile video, how TV networks are succeeding in the digital era, multi-platform campaigns and connected TVs, the critical role of data, the NewFronts/Upfronts, succeeding in the platform economy and lots more.

    The Ad Summit will again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 450 attendees and featured 50+ speakers.

    There are 15 industry-leading companies on board so far as sponsors, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach, Verizon Digital Media Services and VertaMedia, Headline Partners Alphonso, Beachfront Media, Cedato, FreeWheel, Genesis Media, JW Player, Operative and Placemedia and Branding Partner Roku. As always, I’m extremely grateful for our partners’ generous support!

    Learn more and register now!

     
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  • Keynotes from YouTube and Amazon Video at NABShow Online Video Conference, Save $100 Now

    The program for the 2nd annual NABShow Online Video Conference on April 18th and 19th in Las Vegas, which VideoNuze is producing, is now complete and features 50 speakers participating on 14 different sessions.

    Our day 1 keynote speaker is Neal Mohan, YouTube’s Chief Product Officer and SVP, Google, who will discuss the company’s future in virtual reality, mobile and putting content in context. Our day 2 keynote is Michael Paull, VP, Digital Video at Amazon, who I will interview about the company’s video strategy, OTT industry trends and its recently launched Streaming Partners Program.

    In addition to these 2 sessions, we’ll have new research presented by Brett Sappington of Parks Associates on OTT adoption and churn and Howard Horowitz of Horowitz Research on the role of broadcast content in today’s multi-platform environment.

    And we have dozens of other speakers from companies including Adobe, Akamai, AOL, BBC Digital, Brightcove, CBS Interactive, Comcast, Conde Nast, DataXu, Ellation, Facebook, Google, Gracenote, MLBAM, Operative, Roku, Synacor, Videology, Verizon, Vimeo, Whistle Sports and more.

    It promises to be an action-packed program covering many of the hottest industry topics. You can save $100 on registration now by using this link. Don’t miss out, register now!

     
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  • Early Bird Registration Now Open for 6th Annual VideoNuze Online Video Ad Summit, 8 Initial Sponsors on Board

    Early bird discounted registration is now open for the 6th annual VideoNuze Online Video Advertising Summit on Tuesday, June 14th in NYC. This year’s Ad Summit moves to a new location, the beautiful Westin New York at Times Square.

    The unifying theme of this year’s Ad Summit is the ongoing convergence between online video and TV advertising. We’ll be exploring this and other critical industry topics through a mix of keynotes, fireside chats, panel discussions and research presentations. Detailed program info will be posted soon.

    Over the past 5 years the Ad Summit has become a premier day of learning and networking with industry leaders from content providers, advertisers, agencies, technology companies and others in the ecosystem. Last year's Ad Summit was our biggest yet, with over 450 attendees and 55 executive speakers. Given everything going on in the industry, I’m confident this year’s Ad Summit will once again be a must-attend event.

    I'm thrilled to have 8 fantastic companies on board as initial sponsors, including Title Partner Videology, Premier Partners Altitude Digital, DashBid, Extreme Reach and Verizon Digital Media Services, Headline Partners FreeWheel and JW Player, and Branding Partner VertaMedia. I’m honored they've decided to be a part of the Ad Summit. I’ll have other sponsors to share soon.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

    Learn more and register now!

     
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  • Register for NABShow Online Video Conference and Save $100

    The program for the 2nd annual NABShow Online Video Conference on April 18th and 19th in Las Vegas, which I’m producing, is coming together well, with 35+ speakers now on board from companies such as Adobe, Akamai, AOL, Brightcove, Conde Nast, DataXu, Ellation, Facebook, Google, Gracenote, MLBAM, Operative, Roku, Synacor, Videology, Verizon, Vimeo and Whistle Sports.

    We’ll have 14 sessions over the two days, including keynotes, research presentations, fireside chats and panel discussions, covering many of the hottest industry topics. You can save $100 on registration now by using this link. Don’t miss out, register now!

     
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  • Sharing VideoNuze’s 2016 Events Calendar

    It’s shaping up as another incredibly exciting year for online video, and I’m delighted to share VideoNuze’s 2016 events calendar today. 2015 was a breakout year for VideoNuze’s events, with record attendance of 450+ executives at our 5th annual VideoNuze Online Video Advertising Summit in June, our inaugural SHIFT // Programmatic Video & TV Advertising Summit in December, and our first NABShow Online Video Conference in Las Vegas in April. Building on their success, all of these events will be back in 2016.

    Our flagship event in 216 will be the 6th annual VideoNuze Online Video Advertising Summit, which will be Tuesday, June 14th at the Westin New York at Times Square in NYC. With U.S. online video ad spending in 2016 approaching $10 billion according to eMarketer, and viewers’ behaviors rapidly changing, advertisers and content providers are avidly embracing online video. But online video advertising is complex and chaotic and so once again the Ad Summit will bring together 50+ industry executive speakers in a meticulously curated program that maximizes learning. Combined with top-notch networking, the Ad Summit will again be a must-attend event.

    Programmatic video & TV are expected to be a bigger part of the advertising landscape in 2016, and the 2nd annual SHIFT // 2016 (tentatively on Tuesday, December 6th in NYC) will again be the most comprehensive conference focusing on these important trends. Following on the success of the SHIFT // 2015 event, which drew 380+ attendees, SHIFT // 2016 promises in-depth sessions on all of the key drivers of programmatic video & TV. For anyone with a stake in the success of programmatic video & TV, SHIFT // 2016 will be an superior day of learning and networking.

    Finally, kicking off the year will be the 2nd annual NABShow Online Video Conference (OVC), again produced and hosted by VideoNuze. Recognizing the growing importance of online video, the 2-day OVC on April 18 and 19 in Las Vegas, will be a marquee event at NABShow. It will feature two of the show’s Super Sessions, plus a dozen other sessions focusing on all the most important industry trends such as mobile, connected TVs, online originals, SVOD, live streaming sports, branded content and much more.

    For more information about all of the events, including sponsorships and speaking, please contact me. I look forward to seeing you at VideoNuze events in 2016 and learning together.

     
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  • Lots of Insights at Today’s SHIFT // 2015 Programmatic Video & TV Ad Summit

    We had a jam-packed day at SHIFT // 2015 Programmatic Video & TV Ad Summit today, with 50+ industry leaders speaking on 14 sessions. There were tons of insights shared about what programmatic does and doesn’t mean for video & TV, with more than a few speakers saying they strongly dislike the term “programmatic” even being used in this context!

    Our 2 keynotes guests, Donna Speciale, President of Turner Ad Sales, who was interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting and Lou Paskalis, SVP, Bank of America, who was interviewed by Michael Kassan, Chairman and CEO, MediaLink, totally hit it out of the park with their incisiveness and candor.

    Many thanks to all of our speakers, our 18 sponsors and the hundreds of industry colleagues who attended.

    I’ll have many more takeaways to share about SHIFT in the coming days and will also be posting all of the session videos on VideoNuze. There are also lots of tweets at #ShiftVideo2015!

     
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  • LAST CHANCE to Register for Tomorrow's SHIFT // 2015 Programmatic Video & TV Ad Summit

    The SHIFT // 2015 Programmatic Video & TV Ad Summit is tomorrow, Tuesday, December 1st in NYC. If you've been on the fence about whether to attend, this is your last chance to decide. Here's are some incentives:

    Over 50 industry leaders will be speaking on 14 sessions. Executive speakers represent companies including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Media, Business Insider, Fox Networks, Havas Media, Trilia/Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

    Our 2 fantastic keynote guests are Donna Speciale, President of Turner Broadcasting Ad Sales, who will be interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting and Lou Paskalis, SVP, Bank of America, who will be interviewed by Michael Kassan, Chairman and CEO, MediaLink.

    Over 450 industry colleagues are registered, guaranteeing a premier day of networking and learning.

    A special bonus will be Lior Manor, an internationally-recognized mentalist, who will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also join me on stage briefly in the afternoon to provide a couple of teasers. It will be a lot of fun!

    Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

    Please join us for this must-attend day of learning and networking!

    Learn more and register now!

     
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  • Over 50 Speakers on 14 Sessions at Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit

    The program is now locked down for the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC, with over 50 industry leaders speaking on 14 sessions. A ton of work has gone into developing the program, and I’m confident it will be the highest impact conference of the year focused on programmatic video & TV.

    Speakers represent the full ecosystem, including A+E Networks, ABC, AMC Networks,  American Express, Assembly, Bloomberg Digital, Business Insider, Fox Networks, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, NBCU, RAPP, Razorfish, Roku, The Weather Company, Tribune Media, Truffle Pig, Viacom, VivaKi, Xaxis plus many others.

    Donna Speciale, President of Turner Broadcasting Ad Sales, will be our morning keynote guest, interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting. Lou Paskalis, SVP, Bank of America, will be our afternoon keynote guest, interviewed by Michael Kassan, Chairman and CEO, MediaLink.

    I’m also pleased to share that Lior Manor, an internationally-recognized mentalist, will be doing a 20-minute show during cocktails, courtesy of Jinni. He’ll also be on stage briefly in the afternoon which will spice things up. He’s an incredible entertainer and will add a fun element to SHIFT.

    Many thanks to our 18 generous sponsors, Title Partner Adobe; Premier Partners Altitude Digital, FreeWheel, Jinni, TubeMogul and Videology; Headline Partners Beachfront Media, comScore, JW Player, Levels Beyond, Ooyala, Operative, Placemedia, SpotX and Teads.tv; and Branding Partners Alphonso, Cedato and Roku.

    Please join us for this must-attend day of learning and networking!

    Learn more and register now!

     
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  • LAST DAY to Save $100 and Win a 50-Inch Sharp Roku TV at Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit

    Today is the last day to get discounted early bird tickets for the SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC. Early bird registrants save $100 on regular tickets and will be entered to win a 50-inch Sharp Roku TV, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

    SHIFT will feature 45+ industry leaders from ABC, Altitude Digital, Assembly, Bloomberg Digital, comScore, Fox, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, TubeMogul, Viacom, Videology VivaKi, Xaxis and others. Donna Speciale, President of Turner Broadcasting Ad Sales, will be our keynote guest, discussing the company’s data and audience-based buying initiatives.

    Please join us for this must-attend day of learning and networking!

    Learn more and register now!

     
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  • Only 1 Week Left to Save $100 and Win a 50-Inch Sharp Roku TV at Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit

    Reminder that there’s just 1 week left to take advantage of discounted early bird tickets for the SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC. Early bird registrants save $100 on regular tickets and will be entered to win a 50-inch Sharp Roku TV, generously provided by Roku. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

    There are now over 40 industry leaders scheduled to speak at SHIFT from ABC, Altitude Digital, Assembly, Bloomberg Digital, comScore, Fox, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, TubeMogul, Viacom, Videology VivaKi and Xaxis, with others to be announced shortly. We’re privileged to have Donna Speciale, President of Turner Broadcasting Ad Sales, as our keynote guest, discussing the company’s data and audience-based buying initiatives.

    I hope you’ll join us for this must-attend day of learning and networking!

    Learn more and register now!

     
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  • Turner Ad Sales President Donna Speciale to Keynote Programmatic Video & TV Ad Summit

    I’m excited to share that Donna Speciale, President of Turner Broadcasting Ad Sales, will be our keynote guest at the SHIFT // 2015 Programmatic Video & TV Ad Summit on Tuesday, December 1st in NYC.

    Donna will be interviewed on the topic of “How TV Networks Can Capitalize on Programmatic.” Since TV networks have the most valuable ad inventory, programmatic represents a unique opportunity, especially as consumption of TV programs goes multi-screen. TV networks must balance programmatic innovation with the benefits of the traditional direct sales model. Turner has been aggressively building out its data capabilities to drive further value from its premium content.

    Donna’s session will be one of the highlights of a jam-packed day of sessions meant to demystify programmatic video & TV and accelerate its adoption. Over 30 industry leaders, all with direct experience with programmatic video & TV, are set to speak, representing companies including ABC, Altitude Digital, AMC Networks, Assembly, Bloomberg Digital, comScore, Havas Media, Hill Holliday, Horizon Media, Magna Global, MediaVest, Meredith, Operative, Razorfish, Roku, SpotX, The Weather Company, Viacom, Videology, VivaKi, Xaxis and others.



    Remember - all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

    I hope you’ll join us for this must-attend day of learning and networking!

    Learn more and register now!

     
  • Akamai - full banner - 5-18-16
  • Program and Initial Speakers for SHIFT // 2015 Programmatic Video & TV Ad Summit Now Posted

    The program and initial group of speakers for the Dec. 1st SHIFT // 2015 Programmatic Video & TV Ad Summit in NYC are now available on the SHIFT web site. The program includes 14 sessions that cover all angles of programmatic video & TV. The goal is to help attendees understand what’s driving programmatic video & TV’s rapid growth, benefit from the insights/lessons industry leaders have with programmatic video & TV and learn about the key remaining challenges.

    Overall, SHIFT is focused on accelerating the growth and success of programmatic video & TV, to help everyone in the ecosystem. Our initial group of speakers come from leading advertisers, agencies, content providers/publishers and technology providers, including ABC, Altitude Digital, Bloomberg Digital, comScore, Havas Media, Hill Holliday, Horizon Media, MediaVest, Operative, Razorfish, Roku, SpotX, The Weather Company, Videology and Xaxis, with many others to be announced shortly.



    There’s a ton of excitement around programmatic and the big impact it’s poised to have on video and TV advertising. Just yesterday I posted on eMarketer’s new forecast that 65%, or $7.4 billion, of online video ad spending will be transacted programmatically by 2017. But to reach that point, there needs to be a much clearer understanding of programmatic’s benefits and how to implement it. My goal is for SHIFT to meaningfully contribute to all of this.

    Reminder that all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. Further discounts are available on 5-packs and 10-packs. And, startups and students can register for the reduced $195 ticket (contact me for the code).

    Learn more and register now!

     
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  • Perspective What's this? Come to Stream Con NYC

    Stream Con NYC is the new home for business around digital content on the East Coast.  The Industry Summit is where you will engage with online influencers from YouTube & Vine, thought leaders and decision makers of brands, advertising, broadcasting, licensing, and publishing.  This is the perfect opportunity to develop new avenues of business or to put the finishing touches on a business deal that has been months in the making!

    continue reading

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  • Win a 50-Inch Sharp Roku TV and Save by Registering Early for SHIFT // 2015

    Here’s another great incentive to register early for SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC: all early bird registrants will be entered to win a 50-inch Sharp Roku TV (value $450), generously provided by Roku. In addition, early bird registrants also save $100 off the regular rates. And remember, startups and students can register for the reduced $195 ticket.



    Roku is also on board as a Branding Partner for SHIFT // 2015 and will be demonstrating its product line in the exhibit area. I’m also pleased to announce that TubeMogul has come on as a Premier Partner and Beachfront Media has come on a Headline Partner. There are now 13 sponsors for SHIFT // 2015, including Adobe (Title Partner); Altitude Digital, FreeWheel and Videology (Premier Partners); comScore, Levels Beyond, Ooyala, Operative and SpotX (Headline Partners) and Alphonso (Branding Partner). I’m hugely grateful for their support of the inaugural SHIFT // 2015.

    Programmatic video & TV were a recurring theme at many of the sessions I attended at Advertising Week in NYC this week. A lot of the discussion focused on automation and data benefits. Data was a particular focus in light of all the buzz around ad-blocking and the need to make advertising more relevant so that it is more acceptable to viewers. This week Magna Global also released an updated forecast that programmatic will grow from an estimated 26% of global desktop and mobile video in 2015, to 55% by 2019.

    Keep an eye on the SHIFT // 2015 web site for more updates on the program and initial group of speakers. SHIFT // 2015 will be a premier day of learning and networking for anyone with a stake in programmatic video & TV. I hope you’ll join us on December 1st!

    Register now and save!

     
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  • Ten Initial Sponsors for SHIFT // 2015 Programmatic Video & TV Advertising Summit

    Ten industry-leading companies are on board as the initial sponsors of the inaugural SHIFT // 2015 Programmatic Video & TV Advertising Summit on Tuesday, December 1st in NYC.

    The group includes Adobe (Title Partner); Altitude Digital, FreeWheel and Videology (Premier Partners); comScore, Levels Beyond, Ooyala, Operative and SpotX (Headline Partners) and Alphonso (Branding Partner). Each of these companies is making important contributions to the programmatic video and TV advertising ecosystem and I’m gratified that they’ve chosen to support SHIFT // 2015. There are additional charter sponsorship opportunities available; please contact me if you’d like to learn more.



    In addition to the sponsors, the program for SHIFT // 2015 is coming together well, focusing on the most important topics in programmatic video and TV advertising. As with all VideoNuze events, we’ll have experienced industry executives sharing actionable insights and data which attendees can use in their own roles. I expect to share more details about the program in the next couple of weeks.

    Programmatic video and TV are among the most important trends in the video advertising industry, with billions of dollars of spending already shifting. Going forward, eMarketer forecasts at least $4 billion, or nearly 40%, of U.S. online video ad spending will be done programmatically in 2016. And earlier this week, IHS and SpotX forecast that by 2020, 2 billion euros, or over half of all online video ad spending in Europe, will be done programmatically.

    But it’s still early days for programmatic video and TV, with a complicated ecosystem and several key challenges. That’s where SHIFT // 2015 comes in - providing a laser-focused day of learning and networking for buy-side, sell-side and technology providers to help accelerate the adoption and success of programmatic video and TV.  If your company has a stake in programmatic video and TV, then attending SHIFT // 2015 will be time well spent.

    Early bird discounted tickets are now available. I hope you’ll join us on December 1st!

    REGISTER NOW AND SAVE!

     
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  • Introducing SHIFT // 2015 Programmatic Video & TV Advertising Summit

    I’m excited to announce our next VideoNuze conference: SHIFT // 2015 Programmatic Video & TV Advertising Summit, which will be on Tuesday, December 1st in NYC at the Time-Life Conference Center.

    SHIFT // 2015 is an immersive new one-day conference which will bring together senior industry leaders and influencers who have a stake in the success of programmatic video & TV advertising. SHIFT // 2015 is the first conference laser-focused on programmatic video & TV advertising, which eMarketer forecasts will account for almost $4 billion, or approximately 40%, of online video ad spending in 2016, up from just $190 million in 2013.



    As VideoNuze readers know, I’ve written extensively about how video viewers are fragmenting across countless devices, services and platforms, which has in turn created unprecedented challenges for advertisers and content providers. As David Cohen, UniversalMcCann’s Chief Investment Officer said in his keynote interview with me at this past’s June’s Video Ad Summit, re-aggregating target audiences and delivering the right video ads - efficiently and at scale - have become the media industry’s top priority (last week’s market meltdown in media stocks underscored its urgency).

    This is why programmatic video & TV advertising has such huge potential - offering the ability to shift (hence the conference name!) to an automated, data-driven and flexible approach. Programmatic enables ad buyers to target and reach their audiences wherever they watch video, and content publishers to recognize the full value of their inventory.  

    Despite this potential, it is still early days for programmatic video and even earlier days for programmatic and cross-screen TV. For many industry executives, programmatic’s complex ecosystem and “alphabet soup” of participants is difficult to understand. Questions about viewability, channel conflicts, pricing integrity, measurement, attribution, etc. swirl. As a result, there’s still caution around programmatic video & TV.

    By comprehensively addressing these and other key topics, I’m confident SHIFT / 2015 will create new value for market participants. The SHIFT // 2015 program will focus on the most critical aspects of programmatic video & TV advertising, with experienced industry executives delivering actionable insights and data that help attendees to be smarter and more productive back at the office. SHIFT // 2015 will pick up on important themes raised on our programmatic sessions at the Ad Summit, which drew 450+ attendees and featured 55 speakers.

    I’ve spent a lot of time over the past couple of months talking to industry colleagues about the opportunity for SHIFT // 2015 and have been hugely gratified by the response. I’m very aware of the proliferation of conferences and believe SHIFT // 2015 is differentiated by its deep-dive focus on programmatic video & TV.

    I’ve set the bar high for SHIFT // 2015 to be a must-attend day for executives at publishers, distributors, agencies, advertisers, trading desks, networks/exchanges, technology providers/platforms, research and investment firms, journalists and anyone else seeking to learn more about programmatic video & TV and accelerate its success.

    SHIFT // 2015 is an important new initiative for VideoNuze which will build off momentum from our many prior Video Ad Summits and VideoSchmoozes. Early bird discounted tickets are now available as are discounted charter sponsorships (contact me to learn more). I’m excited to share a lot more about SHIFT // 2015 in the coming months and I welcome your input. I hope you’ll join us on December 1st!

     
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