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Saturday, August 30, 2014

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Analysis for 'Events'

  • Follow the Eyeballs - Advertising Success in the Multi-Screen Age [AD SUMMIT VIDEO]

    As devices continue to proliferate, reaching viewers across multiple screens is becoming an imperative for advertisers. At the recent Video Ad Summit, one of our sessions focused on how advertisers are beginning to do this and what challenges remain. Participants included Larry Adams (Mindshare), Josh Chasin (comScore), Rob Holmes (Comcast), Chuck Parker (Brightcove), Katie Seitz (Tremor), with moderator Jeff Lanctot (Mixpo).

    watch the session video

     
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  • The Promise and Challenges of Programmatic TV Advertising [AD SUMMIT VIDEO]

    There's a ton of activity in programmatic ad buying against online video, which is now starting to reach TV inventory as well. In a session at the recent Video Ad Summit, Chris Smith, VP, Emerging Media at Turn and John Holmes, Partner at Sq1, explained how they are beginning to automate TV ad buying using programmatic tools and based on users' digital behaviors.

    Chris and John presented 3 short case studies demonstrating how this works with cable and satellite operators, along with some of the results. While they both admit it's still very early days for programmatic TV, it's clearly a trend that's starting to develop.

    watch the session video

     
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  • Viewability: Addressing the Elephant in the Room [AD SUMMIT VIDEO]

    Viewability has emerged as one of the hottest topics in the online video industry this year, for good reason - video ads that aren't seen diminish the advertiser's ROI and undermine the integrity of the market.

    However, the industry is addressing viewability and at the recent Video Ad Summit, IAB presented a session that dug into the details. Participants included Rob Brett (Viacom), Tal Chalozin (Innovid), David Gunzerath (MRC) and Julian Zilberbrand (Zenith Optimedia) with Matt Prohaska moderating.

    watch the session video

     
  • NewFronts, Upfronts and the Battle for Video Ad Budgets [AD SUMMIT VIDEO]

    One of the highlights of the recent Video Ad Summit was a session including Jackie Kulesza, SVP, Director, Video, Starcom MediaVest and Adam Shlachter, Head of Media Activation, Digitas LBi, focused on the NewFronts, Upfronts and future of video ad budgets. The discussion was driven by Jim Nail, Principal Analyst at Forrester Research.

    Adam and Jackie provided a wealth of insights into how video ad buying has evolved at their agencies and how they believe the market will work down the road. They provide perspectives on the NewFronts, where video ad budgets are being sourced from, how clients' strategies are changing and much more. For anyone looking for the agency perspective on online video advertising, it's a very worthwhile 35 minutes.

    watch the sesion video

     
  • Case Study: Quiznos Toasty.TV and the ROI of Branded Entertainment [AD SUMMIT VIDEO]

    Connecting with consumers has become harder than ever for brands. Fortunately, online video has opened up a whole new opportunity for brands to act more like publishers than advertisers, doing more storytelling than just advertising. A prime example of a brand that recognized this and developed a winning branded entertainment strategy is Quiznos, which launched "Toasty.TV," a destination for original and curated video.

    Toasty.TV hit it big with its first original video, "House of Thrones," a hilarious mashup between Netflix's "House of Cards" and HBO's "Game of Thrones" generating almost 1.6 million views to date. In this case study presented at the recent Video Ad Summit, Quiznos' VP of Advertising and Marketing Chris Ruszkowski and agency partner Moz Miraba from Windowseat, detail the strategy behind Toasty.TV, how it reached its core millennial audience and the specific results it has driven.

    watch the case study

     
  • News Corp's Head of Video Explains How Video Has Transformed the WSJ [AD SUMMIT VIDEO]

    At the recent Video Ad Summit, I sat down with Rahul Chopra, News Corp's SVP/global head of video and Chief Revenue Officer of Storyful, which was recently acquired. Rahul has been a key executive behind the Wall Street Journal's highly successful online video strategy and implementation.

    As Rahul explains, the Journal is now producing 150 hours of video per month, delivering 50 million streams across 35 different platforms. Content is created from every one of its international bureaus, which is released and promoted on a 24-hour cycle to match audience interests.

    From an ad sales perspective, Rahul details how video is now part of a holistic go-to-market approach which advertisers are responding to. Inventory has been sold out for a long time and CPM are still rising and are very strong (Rahul would only share the numbers with me privately, but they are eye-popping).

    watch the video

     
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  • Get Beyond the Standard Headlines at the 2014 Reel Video Summit

    Get beyond the standard headlines by attending the 2014 Reel Video Summit, which will be held July 24-25 at the Hotel Nikko in San Francisco.

    The ReelSummit brings together hundreds of executives from brands, agencies, content providers and technology companies. For example, this year’s keynote speakers include:

    Jim Louderback, General Manager of Discovery Digital Networks;

    Jeroen “JW” Wijering, creator of the incredibly successful JW Media Players;

    Jonathan Perelman, GM of Video & VP Agency Strategy at BuzzFeed;

    Jon Klaff, Head of Media Solutions, Brand Activation Team at Google/YouTube.


    This year’s Reel Video Summit schedule has been expanded to a two-day summit featuring insights from the foremost influencers in video marketing, video advertising, and video analytics/results. Attendees can expect candid discussion from leading experts about how they’re succeeding and the key challenges that remain.

    continue reading

     
  • Land Rover Case Study: How Online Video Drives "Mid-Funnel" Success [AD SUMMIT VIDEO]

    After a short medical leave last week, I'm back in the saddle and have many new videos to share of last month's Video Ad Summit. One of our morning case studies focused on Land Rover and how online video advertising can be used for "mid-funnel" success - combining the best of video's branding reach with the potential of direct-response advertising's lead generation.

    watch the session video

     
  • Clearleap - full banner - 8-5-14
  • Follow Tomorrow's Video Ad Summit on Twitter

    Tomorrow's VideoNuze Online Video Advertising Summit promises to be a premier day of learning and networking for 400+ industry executives already registered. We have 45 industry leaders on 14 different sessions spanning all of the hottest online video ad industry topics (for more, see full program here). On a personal level, I'm looking forward to seeing lots of familiar industry colleagues and meeting many new ones.

    For those that are unable to attend, plan to follow all of the action on Twitter at #VideoAdSummit, which will also be embedded on VideoNuze. For the first time, I'm bringing in a dedicated social media expert, Steve Safran, who will be tweeting all of the day's most important nuggets. In the past, when I've been unable to attend others' conferences I've wanted to, I've found that a high-impact twitter stream is the next best thing to being there. I hope you'll agree.

    And, if you're still considering attending, I'm keeping registration open until 6pm tonight.

    The Ad Summit is generously supported by 18  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Alphonso, Brightcove, Eyeview, FreeWheel, LiveRail, Sizmek, TubeMogul, Turn and Videology plus Branding Partners Beachfront Media, Innovid, Mixpo, Optimatic and SpotXchange.

    Learn more and register now!

     
  • Clearleap - full banner - 8-5-14
  • Video Ad Summit Finalized: 45 Speakers, 14 Sessions, 17 Sponsors, All In 1 Amazing Day

    The full program for the June 25th VideoNuze Online Video Advertising Summit in NYC is now complete, with 45 industry leaders set to appear on 14 different sessions that will cover all of the hottest online video ad industry topics (see full program here). If your business relies in any way on online video advertising's success, the Video Ad Summit is a highly-focused, must-attend day of learning.

    With over 350 executives already registered to attend, the Video Ad Summit is also an excellent day of networking and business development. Registrants hail from throughout the ecosystem - ad agencies, brands, content providers, technologists, venture capitalists, journalists and others. With luck the weather will cooperate and we'll have lunch and end-of-day cocktails on the beautiful terrace, with spectacular views of the Empire State Building.

    A few additional bonuses:

    - All attendees will receive complimentary, exclusive access to eMarketer's new mobile video advertising report.

    - All attendees will be able to drop their business card at ILoveVideo.tv's table-top to win an iPad Mini.

    - All attendees are also registered for CEWeek's free exhibits and conferences.

    - And all early bird registrants (you know who you are!) are eligible to win a 50-inch Samsung LED Smart TV and Roku Streaming Stick, provided by Innovid.

    The Ad Summit is generously supported by 17 industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, Sizmek, TubeMogul, Turn and Videology plus Branding Partners Beachfront Media, Innovid, Mixpo, Optimatic and SpotXchange.

    Learn more and register now!

     
  • LAST DAY to Save $100 on Video Ad Summit Registration and to Win a 50-inch LED TV

    Today is the last day to save $100 on tickets to the June 25th VideoNuze Online Video Advertising Summit in NYC. As a bonus, all early bird registrants will also be entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid. Registrants are also cross-registered for CEWeek's exhibits and free conferences.

    We have an exciting full-day program planned, with executive speakers from A+E Networks, Allstate, AOL, Comcast, comScore, Conde Nast, Digitas, eMarketer, Forrester, Google, GroupM, Hulu, Jaguar Land Rover, Mindshare, News Corp., Nielsen, Newsy, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis and many others. (see program here)

    We'll be covering all of the hottest industry topics in a variety of formats - panel discussions, case studies, fireside chat interviews, presentations and more. For anyone  in the industry looking for a soup-to-nuts deep-dive, and outstanding networking with 300+ industry executives, I highly recommend attending.

    The Ad Summit is generously supported by 15 industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

    Register now and save!

     
  • Akamai - full banner - 11-1-13
  • Just 2 Days Left to Save $100 on Video Ad Summit Registration and to Win a 50-inch LED TV

    Early bird discounted registration ends this Friday for the June 25th VideoNuze Online Video Advertising Summit in NYC. All early bird registrants save $100 and are entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid.

    The 4th annual VideoNuze Ad Summit is shaping up as a must-attend event for anyone whose business relies on the fast-moving world of online video advertising.

    Our jam-packed program includes speakers from Allstate, AOL, Comcast, Conde Nast, Digitas, eMarketer, Forrester, Google, Hulu, Jaguar Land Rover, Mindshare, News Corp., Nielsen, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis  and many others.

    The Ad Summit is also a high-impact day of industry networking as we typically have around 300-350 attendees from around the ecosystem.

    The Ad Summit is generously supported by 15  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

    Don't delay - register now and save!

     
  • Clearleap - full banner - 8-5-14
  • Early Bird Discount Ends in a Week for Video Ad Summit: Save $100 Now and Win a 50-inch LED TV

    There's just one week left to take advantage of early bird discounted registration for the June 25th VideoNuze Online Video Advertising Summit in NYC. All early bird registrants save $100 and are entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, provided by Innovid. If you're thinking of coming, now's the time to act!

    I'm super-excited about the 4th annual VideoNuze Ad Summit as we'll be diving into so many of the hottest topics in the industry today such as multi-screen, branded entertainment, NewFronts/Upfronts, mobile video, programmatic (from both buy and sell sides), merging of TV and online, and more.

    We'll also have great case studies on how marketers are leveraging online video advertising in new and effective ways. Kicking the day off will be eMarketer's David Hallerman, who will share his forecast for video advertising's growth, along with the dependencies.

    The Video Ad Summit is all about learning and executives from leading companies such as Allstate, Comcast, Conde Nast, Digitas, eMarketer, Forrester, Google, Hulu, Jaguar Land Rover, News Corp., Nielsen, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, VEVO, Weather Company, Xaxis - plus many others - will be sharing insights.

    The Ad Summit is also a high-impact day of industry networking as we typically have around 300-350 attendees from around the ecosystem.

    The Ad Summit is generously supported by 15  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo, Optimatic and SpotXchange.

    Register now and save!

     
  • Clearleap - full banner - 8-5-14
  • Win a $1,000 Samsung 50-inch Smart TV & Save $100 by Registering Now for Online Video Ad Summit

    Still on the fence about attending the June 25th VideoNuze Online Video Ad Summit? Well, keep in mind that if you sign up by May 30th, you'll save $100 and you'll be entered to win a $1,000 50-inch Samsung LED Smart TV and a Roku Streaming Stick, generously provided by Innovid. Pretty sweet!

    (Note, if you're at an agency or brand, you may qualify for complimentary tickets - contact me to find out)

    This will be the 4th annual VideoNuze Ad Summit and once again we have a dynamite group of speakers from companies such as Allstate, Comcast, Conde Nast, Digitas, eMarketer, Forrester, Google, Hulu, Jaguar Land Rover, News Corp., Nielsen, Quiznos, Sporting News Media, StyleHaul, Starcom MediaVest, Weather Company, Xaxis participating, plus many others.

    The Ad Summit is a premier day of learning and industry networking. We typically have around 300-350 attendees from around the ecosystem. We'll be taking full advantage of the beautiful outdoor space at our venue, the Midtown Loft & Terrace, featuring spectacular Manhattan views (see pics below).

    The Ad Summit is generously supported by 14  industry companies including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Premier Partner AOL, Headline Partners ActiveVideo, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul, Turn and Videology plus Branding Partners Innovid, Mixpo and Optimatic.

    Register now and save!

    (Note: The Ad Summit is being held during CEWeek, so all registrants get free cross registration to CEWeek's exhibits and free conferences.)

     
  • Beachfront Media - full banner - 7-10-14
  • Win a $1,000 Samsung 50-inch Smart TV by Registering Early for June 25th Video Ad Summit

    Here's an extra incentive to register now for the 4th annual VideoNuze Online Video Advertising Summit on June 25th: all early bird registrants will be entered to win a 50-inch Samsung LED Smart TV and a Roku Streaming Stick, generously provided by Innovid. Early bird registrants also save $100 on regular price tickets and are cross-registered for CE Week exhibits and free conferences.

    I'll be posting the detailed program soon;  so far executives from Allstate, Comcast, Conde Nast, Digitas, eMarketer, Forrester, News Corp., Nielsen, Starcom MediaVest, Weather Company are participating, with many others coming soon. In short, we'll have a breadth of perspectives from brands, agencies, content providers, technologists and more, covering all the hottest topics in online and mobile video advertising.

    Last year's Ad Summit drew over 350 attendees, featuring 40+ speakers and I expect the same this year. I'm excited that 12 of terrific companies in the industry are sponsoring so far, including Title Partners Tremor Video and ILoveVideo.tv/Castaclip; Headline Partners Active Video, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul and Videology plus Branding Partners Innovid, Mixpo and Optimatic.

    Be sure to join us for this must-attend day of learning and networking - learn more and register now!

     
  • Akamai - full banner - 11-1-13
  • Early Bird Registration Now Open for June 25th VideoNuze Online Video Ad Summit, 10 Initial Sponsors On Board

    Early bird discounted registration is now open for the 4th annual VideoNuze Online Video Advertising Summit on Wednesday, June 25th in NYC.

    The Ad Summit will once again be a highly-focused, immersive day with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 350 attendees, featuring 40+ speakers and I'm confident this year's event will be even better. Detailed program info will be posted soon; executives from Comcast, Conde Nast, Digitas, eMarketer, Forrester, News Corp., Starcom MediaVest, Weather Company and others are among those participating.

    I'm thrilled to have 10 fantastic companies on board as initial sponsors. These include Title Partner ILoveVideo.tv/Castaclip; Headline Partners Active Video, Brightcove, Eyeview, FreeWheel, LiveRail, TubeMogul and Videology plus Branding Partners Innovid and Mixpo. All of these companies are key players in the online video advertising ecosystem and I'm honored they've decided to be a part of the Ad Summit.

    The online and mobile video landscape is more vibrant than ever, with both high-quality online original programming and monetization opportunities proliferating. Yet we're still in the early innings and the opportunity to learn, share and build relationships makes the Ad Summit a must-attend event for industry executives.

    This year's Ad Summit will be held during CE Week, a weeklong event in New York City presented by the Consumer Electronics Association, producer of International CES. Last year CE Week attracted 6,000+ technology leaders. As a bonus, all Ad Summit attendees registered by June 11th will be provided a badge to attend CE Week exhibits and free conferences.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

    Register now and save!

     
  • Beachfront Media - full banner - 7-10-14
  • Save the Date: VideoNuze 2014 Online Video Ad Summit on Wed., June 25th in NYC

    Please save the date for the 4th annual VideoNuze Online Video Advertising Summit on Wed., June 25th in NYC.  

    The Ad Summit will once again be the premier learning and networking event for video industry executives. Last year's Ad Summit drew 300+ attendees and 40+ speakers for a full day of thought-leader keynotes, panel discussions, fireside chat interviews, presentations and technology demonstrations.

    This year's Ad Summit will be held during CE Week NYC, a sister event to the Consumer Electronics Show.  VideoNuze is collaborating with the Media and Entertainment Services Alliance (MESA), which hosts CE Week NYC, on co-promotional initiatives that will drive an even bigger and more engaged audience at this year's Ad Summit.

    The Ad Summit provides a deep dive into the hottest video industry topics such as programmatic, RTB, multi-platform, audience measurement, online originals, content marketing, branded entertainment and lots more. Attendees can expect to take away actionable insights and develop new relationships.

    For decision-makers at agencies, brands, content providers, technology companies and others in the video ecosystem, the Ad Summit is a must-attend event.

    The 2014 event web site is coming soon. In the meantime see LAST YEAR'S event web site for more background.

    If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

     
  • Akamai - full banner - 11-1-13
  • When and How Will TV Everywhere Become Simply TV, Everywhere? [VIDEO]

    In the session "Is TV Everywhere Finally Breaking Through?" at the recent VideoSchmooze, industry executives discussed an important long-term objective for the pay-TV industry: turning TV Everywhere into TV, Everywhere. The insertion of that little comma would convert a key industry initiative into a practical, compelling and ubiquitous consumer experience.

    For device-happy consumers, what's not to love about the idea of being able to watch all kinds of TV programming (sports, news entertainment, etc.) in any format (live, linear or on-demand), inside or outside their homes whenever they want?

    But getting to that eventual goal involves resolving a lot of sticky business and technical challenges. In the wide-ranging panel discussion, our participants Michael Bishara (Synacor), John Harran (Turner), Marty Roberts (thePlatform), John Woods (Mediacom) and Colin Dixon (nScreenMedia and moderator) did a great job of sorting through all of the issues and articulating the opportunities.

    For anyone interested in TV Everywhere, it's a highly informative 47 minutes. The video is below.

    watch the video

     
  • Deep Dive Discussion of Online Video Advertising's Opportunities and Challenges [VIDEO]

    With the vast majority of online video views free and ad-supported, it's critical that online video advertising continues to grow and mature. At the recent VideoSchmooze event, we had a deep dive session on online video advertising featuring John Nitti, president of activation for ZenithOptimedia (who oversees $10 billion of client spending), Eric Franchi, co-founder of Undertone and Ashley Swartz, CEO and founder of Furious Minds, who moderated.

    watch the video now

     
  • Mobile Video Experts Share Insights at VideoSchmooze

    Yesterday's VideoSchmooze drew 230+ attendees for a full morning of deep dives into the hottest topics in the industry. One of the sessions focused on mobile video and featured executives from ESPN, PBSKids and VEVO, which are already achieving huge mobile viewership, plus technology provider Beachfront Media, which is powering many popular mobile video apps. While I was moderating, my partner Colin Dixon took notes and he shares his observations below.

    Mobile Video Experts Share Insights at VideoSchmooze
    by Colin Dixon

    At the VideoSchmooze event in NYC Tuesday I sat in on a panel moderated by my podcast partner, Will Richmond, entitled Mobile Video Rising. And according to the panel participants, it is rising indeed. We were treated to a host of eye-popping data showing just how far video to tablets and smartphones has come.



    Damon Phillips, VP of Watch ESPN and ESPN3, said that two thirds of smartphone viewing occurred outside of the home. This is very different from other data I heard in June of this year that said that 64% of smartphone viewing and 82% of tablet viewing occurred in the home. Mr. Phillips went on to say that he was very surprised at the length of time people watched. On a smartphone, 15 minute viewing periods are common, while tablet viewing can go the whole length of a game. With respect to the smartphone, this led Mr. Phillips to comment that ESPN targeted shorter subject matter at the devices. The long viewing times on tablets, however, suggest it is being used as a TV replacement.

    continue reading on nScreenMedia

     
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