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Thursday, November 27, 2014

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VideoNuze Analysis

  • Minecraft's YouTube Explosion Highlights Video's New Rules

    Late last week, Thomas Owadenko, CEO of Octoly, a marketing software company that released a report on YouTube and video games last June, noted that all-time YouTube views of fan-created Minecraft videos are now up to 47 billion, an increase of 16 billion just since the report was released. Underscoring how robust Minecraft's fan community is, just 228 million of these views occurred on Minecraft creator Mojang's own YouTube channel.

    Minecraft is a true "unicorn," a one-of-a-kind video game empire built with virtually no paid marketing, which partly explains why Microsoft was willing to pony up $2.5 billion for the company in September. But while Minecraft itself may be a unicorn, its success on YouTube says a lot more generally about the video industry's new rules - including serious challenges for industry incumbents.

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  • Research: TV Networks' Viewership Continues Falling, With Structural Shift to SVOD Looming

    Bernstein Research has introduced a new weekly tracking report analyzing ad-supported U.S. TV networks' viewership on a year-over-year basis. The first version, released today, shows that for the week of November 10-16, audiences fell again across the board: down 8% for cable networks, 9% for broadcast and 17% for kids-oriented networks specifically. The declines were similar on a quarter-to-date basis as well.

    Bernstein has previously calculated that ad-supported TV networks' audiences declined by around 13 minutes per day in Q3, while SVOD viewership increased by around 12 minutes per day, making SVOD the dominant driver of the TV networks' audience erosion.

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  • Drip, Drip, Drip - Video Apps Slowly Get Added to Connected TV Devices

    There's no doubt connected TV devices will be one of the hottest gifts this holiday season, as online video continues to evolve from an early adopter desktop behavior to a mainstream living room experience. But even the prices of connected TV devices plunge and consumers' enthusiasm builds, the space continues to be marked by the drip, drip, drip inefficient process of one-off additions of video apps to specific connected TV devices.

    In fact, if you follow the market closely, you'll notice that seemingly each week there are a handful of announcements regarding a specific video app (or group of them) becoming available on a certain connected TV device(s). For example, in last week's news, Amazon Instant Video became available on TiVo Roamio/Mini devices, and HBO Go became available on Xbox One.

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  • Early Bird Discount for VideoSchmooze Expires TODAY - Register Now!

    Early bird discounted registration for the Dec. 4th VideoSchmooze: Online Video Leadership Forum in NYC expires today. If you've been waiting to see how your schedule is shaping up, now's the time to have another quick look and act. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. And remember, one lucky early bird registrant will win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value (thanks to TiVo).

    VideoSchmooze will be a full morning of learning and schmoozing with over 200 industry executives. We're covering a range of compelling topics across 6 sessions, with 18 speakers. These days there's no shortage of interesting stuff to dig into!

    Special thanks to the Lead sponsors of this VideoSchmooze, Brightcove and Kaltura plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.

    I hope you can join us on Dec. 4th!


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  • VideoNuze Podcast #251 - Nielsen to Measure SVOD; OTT Initiatives in Europe

    I'm pleased to present the 251st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First up this week we dig into Nielsen's new plan to measure viewership on SVOD services. Both Colin and I believe this holds a lot of potential for TV networks and studios, though we're cautious until we learn more about the data that is produced (for more, Nielsen's SVP, Client Insights Dounia Turrill will be speaking at the Dec. 4th VideoSchmooze and this will be a topic of discussion).

    We then transition to talking about specific OTT initiatives underway in Europe. Colin was in London this week attending a conference where he had a number of valuable conversations with broadcasters and pay-TV operators. He shares some specifics.

    (Apologies - our recording quality is a little shaky this week due to connection issues)

    Listen in to learn more!

    Click here to listen to the podcast (20 minutes, 34 seconds)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

  • Study: Netflix Dominates Wired Internet Usage, YouTube Tops on Mobile

    Sandvine has released its latest Global Internet Phenomena Report based on data collected in March, 2014 across leading wired and mobile broadband networks. Focusing just on North America, Netflix once again dominates primetime usage, accounting for 34.9% of downstream bandwidth, more than the next 6 services combined. YouTube was second with 14.04% of bandwidth.

    It's a different story on mobile however, where YouTube remains the top downstream provider, eating up 19.75% of bandwidth, up from 17.7% a year ago, with Netflix in 5th place with just 4.51%.  The usage pattern largely reflects the difference between Netflix's long-form content focus vs. YouTube's short-form focus. YouTube's CEO Susan Wojcicki recently disclosed that 50% of YouTube's usage is now on mobile.

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  • Perspective What's this? Designing A Second Screen Strategy? First Screen Opportunities Should Be Top Of Mind

    According to a recent study by Nielsen, 15% of viewers said they enjoyed watching television more when social media was involved. By now, we know that consumers are using these screens to browse the web, talk on social networks about what they're watching or access complementary content that enhances their experience. So what new and different opportunities does this activity create for pay-TV operators and programmers to leverage the second screen for increased tune-in, engagement and ad revenues?

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  • Early Bird Discount for VideoSchmooze Expires On Friday - Register Now!

    Reminder that the early bird discount for the Dec. 4th VideoSchmooze: Online Video Leadership Forum in NYC expires on Friday. Early bird registrants not only save on tickets, they're all entered to win a TiVo Roamio Plus DVR with Lifetime service, a $1,000 value, which TiVo has generously provided. Early bird tickets are $95, with 5-packs for $430 and 10-packs for $760. If you've been on the fence about coming, now's the time to act.

    VideoSchmooze is going to be an awesome morning of learning and networking. There will be 6 different sessions featuring 18 speakers digging into many of the hottest topics in the industry. There are so many exciting things happening these days, but also a lot of noisy headlines that can be very confusing. One of the key goals of VideoSchmooze is to cut through this and share a true picture of what matters and what doesn't.

    Special thanks to the Lead sponsors of this VideoSchmooze, Brightcove and Kaltura plus Branding sponsors Digitalsmiths, FreeWheel and Tremor Video.

    If you're a video industry executive and are struggling to make sense of what's happening, I highly recommend you join us for a valuable morning of learning and networking!


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