FreeWheel has released its Q2 2016 Video Monetization Report, once again sharing valuable insights on premium video viewing and monetization. Continuing its precipitous drop from prior quarters, desktop’s share of video ad viewing declined to 34%, it’s lowest level yet in the U.S. That was down from over 62% one year ago, in Q2 ’15 and 90% just 3 years ago, in Q2 ’13.
While desktop’s number of ad views has stayed steady, the rapid growth of mobile and connected devices has exploded, up 60% in each of the past 2 quarters alone. In Europe, desktop viewing is stronger than in the U.S., with a 43% share, though that’s down from 66% a year ago.
Yesterday YouTube announced YouTube Go, a new mobile app that provides sophisticated new features for offline video use. While YouTube Go will initially only be available in India, it will no doubt be introduced in other geographies once proven in.
YouTube Go builds on YouTube’s embrace of downloading for offline viewing in India and other Asian territories begun nearly two years ago with the introduction of YouTube Offline, which allowed downloading of certain videos for viewing within 48 hours. Earlier this year YouTube added the “Smart Offline” feature that allows users to schedule their downloads to take advantage of off-peak data use.
The pay-TV industry has undergone a seismic shift since the introduction of OTT streaming. Although broadcast TV viewing remains robust in the U.S. with TV’s weekly reach remaining steady at 86 percent in Q4 2015, according to Nielsen viewing figures, both online video and subscription video on demand (SVOD) services, like Netflix, are growing. SVOD penetration rates in the U.S. are currently around 20 percent but are expected to reach 30 percent by 2020. Online video streaming is on the rise as well. As YouTube points out on its own website, consumers watch “hundreds of millions of hours” of its content on a daily basis.
Yesterday, Canadian streaming service shomi (pronounced “Show Me”) announced that it was closing down as of November 30th. The news came just two years after its launch by two of Canada’s largest pay-TV operators, Shaw Communications and Rogers Communications. shomi’s future was in jeopardy ever since Shaw essentially exited the content business by selling all of its TV networks to Corus Entertainment for C$2.65 billion in April in order to focus on its pay-TV and broadband businesses. Shaw subsequently took a C$51 million write down for shomi. Rogers will now take a C$100-C$140 million hit.
The revelation that Facebook miscalculated the average time viewers watch videos on its platform is an embarrassment and a setback for the company, but it’s hardly a disaster for it or for the online video industry.
First, let’s all admit - any of us who has ever created a spreadsheet has, at one time or another referenced the wrong cell when creating formulas. And the more complicated the formula (and the later into the night it was created!), the more likely there will be an error in a cell reference. Often that error is subsequently caught by a colleague or a manager, looking things over with a fresh eye and methodical approach.
I'm pleased to present the 340th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week we return to the topic of mobile video, which we last discussed in June. Mobile video has reached a milestone, according to new Ooyala data, reaching nearly 51% of all video views, which is 10 times greater share than just 4 years ago.
Mobile video has soared mainly due to the proliferation of smartphones. However monthly data caps have curbed mobile video, as users have learned how expensive exceeding their plans can be. This is why T-Mobile’s “Binge-On” has been so popular and why we’re now seeing the advent of other “zero-rated” services like DirecTV Now.
But as Colin and I discuss, mobile video could get a big boost in 2017 as Comcast and Charter both announced this week they’ll enter the mobile business (here and here). Because they’ll be leveraging millions of their WiFi hotspots, they will likely be able to not only offer bigger data plans, but also charge subscribers less by bundling mobile phone with other services.
(Note, one clarification - I said I didn’t know of any video service on Verizon Wireless that is zero-rated, but in fact Go90 is.)
Listen in to learn more
Click here to listen to the podcast (21 minutes, 51 seconds)
The first of the three presidential debates is coming up on Monday night, and in addition to the spotlight being on Hillary Clinton and Donald Trump, it looks like a big focus will be on live-streaming. That’s because Facebook, YouTube and Twitter - each of which is pushing hard into live-streaming - will stream the debates, in partnership with a variety of major media companies.
YouTube will be streaming in partnership with PBS, Fox News, The Washington Post, Bloomberg and Telemundo as part of its #voteIRL initiative. Facebook has once again partnered with ABC News (as it did for the conventions) to stream the debates, which it will enhance with viewers’ comments and conversations in Facebook Live. Finally, as part of its previously-announced partnership, Twitter will be streaming Bloomberg TV’s coverage of the debates.
We are in the era of “Peak TV,” where hundreds of original programs are spread across many different free and paid video services and TV networks. For those who no longer want to spring for pay-TV, assembling the right mix of OTT, SVOD and skinny bundles to cost-effectively access desired programs is very confusing.
Now a startup named CobbleCord is aiming to address this, using a 4-part set of user-provided information about viewing preferences to return a list of custom recommendations. CobbleCord was started by Virginia Juliano, a 10-year Showtime marketing executive, who walked me through how CobbleCord helps users “cobble” together the most appropriate video services for them.