Recently on Videonuze
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Kaltura's Ron Yekutiel Provides a Detailed Company Update [VIDEO]
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Early-Bird Ends Next Week For June 19th Online Video Ad Summit
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Encoding.com Replaces Revision3's Encoding Systems [VIDEO]
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With Live TV Viewing in Decline, 4 Reasons Why Online Video Advertising's Appeal Should Grow
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Re-posting My Video Interview With HBO Co-President Eric Kessler as "Game of Thrones" Piracy Soars
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NBCU: Aereo Must Die So Broadcasters Can Keep Paying Billions in Sports Licensing Fees
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VideoNuze Report Podcast #132 - Understanding Content Piracy
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MSN's Joe Michaels: "Our Most Successful Video Series Are in Verticals" [VIDEO]
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mPortal: Dynamically Updating Content in TV Everywhere Apps [VIDEO]
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5 Intriguing What-Ifs For Netflix
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VideoNuze Analysis
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Second Screen TV Apps Poised to Accelerate With TMS-Digitalsmiths APIs
The nascent market for second screen TV apps on mobile devices - whether from pay-TV operators, content providers, CE/SmartTV manufacturers or social media/discovery startups - is poised to accelerate due to a deal announced yesterday between Tribune Media Services (TMS) and Digitalsmiths. That's because TMS, which is the largest provider of metadata about TV shows and movies will now use Digitalsmiths' Seamless Discovery platform to offer 20 different APIs allowing app developers far easier access to the data than ever before.
Categories: Devices, Video Search
Topics: Digitalsmiths, Tribune Media Services
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Kaltura's Ron Yekutiel Provides a Detailed Company Update [VIDEO]
Kaltura's Chairman and CEO Ron Yekutiel came by the VideoNuze booth at the recent NABShow and shared a detailed company update. Kaltura operates in three verticals: media, enterprise and education. Ron provides an in-depth update on customers Kaltura is working with in each vertical and the apps they're using Kaltura for. It's a very rich discussion of some the user dynamics in the video space. Watch the video below (6 minutes, 30 seconds).
Categories: Technology
Topics: Kaltura
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Early-Bird Ends Next Week For June 19th Online Video Ad Summit
Don't delay - early-bird discounted registration for the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th in NYC ends next Friday. Sign up now for big savings off the standard rate. For startups/students, I've just created a special $200 value ticket to make the event more affordable. Contact me for the discount code.
I've added two more sessions to the program, "3 Screens, 3 User Experiences: Making Monetization Work" (with executives from CBS Interactive, Discovery, Mixpo and U.DIG) and "Best Practices in Online Video Advertising: A 360 Degree View" (with executives from Razorfish, The Weather Channel, Conviva and Latergy). These executives join others from GroupM, Google/YouTube, The Wall Street Journal Digital Network, LG Electronics, Macy's, eMarketer, American Express, Digitas, VivaKi, Adobe, TV Guide and more in what promises to be a compelling day of learning and networking.
Whether you're a content provider, advertiser, agency, technology or other ecosystem executive, the Summit will be premier opportunity to gain first-hand insights into online video generally and the rapidly-evolving online video ad industry in particular.
The Summit is generously supported by Title sponsors Auditude/Adobe and YuMe along with Adap.tv, Innovid, Collective, Conviva, Eyeview, Mixpo, TubeMogul, VideoHub, Videology and LiveRail. We'll also have a fun door prize drawing sponsored by Jivox.
Save now with early-bird registration!
(Note, the VideoNuze 2012 Online Video Advertising Summit takes the place of last year's "ELEVATE" event).
To get the ball rolling toward the Summit, join VideoNuze, TubeFilter and FourScreen Media for our complimentary Multi-Screen Mix-Up tomorrow night, Wed, May 16th, at Copia from 6:30-8:30. Jim Louderback, CEO of Revision3 (which was just acquired by Discovery) will be our speaker. And we will be doing a drawing for 5 attendees to receive free tickets to the Summit.Categories: Events
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Encoding.com Replaces Revision3's Encoding Systems [VIDEO]
Yesterday, Encoding.com announced that Revision3 (which was recently acquired by Discovery) is replacing its in-house encoding infrastructure with Encoding.com. The win is a validation of Encoding.com's vision for its cloud-based, encoding-on-demand service model as more scaleable and cost-effective vs. the traditional approach of media companies operating their own encoding systems.
Jeff Malkin, Encoding.com's president and I caught up at the recent NABShow. Jeff discusses why over 3,000 companies across multiple industries have elected to work with the company for their encoding needs. Encoding.com is also moving into TV Everywhere, to support longer-form video encoding for multiple device delivery. Watch the video below (5 minutes, 58 seconds)Categories: Encoding
Topics: Encoding.com, Revision3
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With Live TV Viewing in Decline, 4 Reasons Why Online Video Advertising's Appeal Should Grow
As this week's TV advertising upfronts kick-off, the inconvenient truth of live TV viewing's ongoing decline should be on the minds of everyone in the ecosystem. The days of forcing viewers to tolerate almost a minute of advertising for every two minutes of TV programming they viewed are fading. With DVRs now approaching 50% of American homes, viewers are more in control than ever, and live viewing's decline will accelerate. One bit of good news for both TV networks and advertisers is that online video advertising is maturing in time to help. Following are 4 reasons why online video advertising's appeal should grow:
Categories: Advertising
Topics: Advertising
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Re-posting My Video Interview With HBO Co-President Eric Kessler as "Game of Thrones" Piracy Soars
There's lots of online buzz right now about an apparently massive amount of online piracy for HBO's hit show "Game of Thrones." To better understand HBO's online strategy with its HBO GO app, I recommend watching the interview I did with co-president Eric Kessler at last November's VideoSchmooze event, which I've re-posted below. This interview is the primary source for a lot of the back-and-forth going on about the GOT piracy issue and what's behind it.
In the interview Eric is very clear in explaining why HBO is focused on maintaining exclusive distribution through pay-TV providers, which means the HBO GO app is only available to HBO/pay-TV subscribers. Coincidentally, this week's podcast touches on how restrictive access to popular programming helps breed piracy. In this case HBO has rabid GOT fans, but many aren't cable subscribers as Forbes points out, and therefore can't subscribe to HBO. I explained this conundrum back in March, 2011 in "Could HBO be the Next BLOCKBUSTER."
By limiting its distribution, HBO is adhering to a traditional model that still works reasonably well and is very rationale, yet also leaves lots of opportunity on the table and encourages illegal behavior. It's yet another one of the many dilemmas arising as analog era business models collide with digital era distribution realities.Categories: Cable Networks, Devices
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NBCU: Aereo Must Die So Broadcasters Can Keep Paying Billions in Sports Licensing Fees
Here's a measure of just how all-important big-time sports have become in driving the entire TV ecosystem: in NBCU's latest court filing against Aereo (embedded here), it cites as one of the harmful consequences of Aereo's potential success that NBCU would be unable to fund its programming. But what single example of expensive programming does NBCU call out? Not its news or entertainment - staples of the traditional broadcast network program agenda - but rather its 9-year, $10 billion Sunday Night NFL rights deal.
Sports are considered so critical to broadcasters because they're primarily viewed live and therefore immune to DVR-based ad-skipping (see yesterday's DISH Network "Auto-Hop" news for more on why DVRs are so threatening). As a result, the networks have aggressively bid for sports rights, led of course by the pursuit of NFL and Olympics deals. But those deals have been partly funded by burgeoning retransmission consent fee payments negotiated from pay-TV operators. These payments give broadcasters another revenue stream beyond just advertising (and just like cable networks, as pay-TV operators pay more in retrans fees, rate increases are passed along to ALL their subscribers, whether sports fans or not).Categories: Broadcasters, Sports, Startups
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VideoNuze Report Podcast #132 - Understanding Content Piracy
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 132nd edition of the VideoNuze Report podcast, for May 11, 2012. This week's topic is content piracy and to dig into it we're joined by a guest, Stuart Rosove, VP of Marketing at Irdeto, a software security provider.
We kickoff the discussion with Colin and Stuart each sharing some data on how extensive piracy is and what flavors it comes in. As Stuart explains, there's a huge range of piracy activity from criminals who profit from piracy to hackers motivated by bragging rights to casual viewers like college students who don't think they're doing any harm, to frustrated consumers who can't find legitimate access to confused consumers who aren't even aware they're doing something illegal.To get a sense of how critical the piracy issue is, Forbes has written that HBO's hit show "Game of Thrones" is on track to become the most-pirated show of 2012, reaching a staggering 2.5 million illegal downloads per day. It's a very complicated landscape, which will become even more so as connected devices proliferate. Stuart also shares information about how Irdeto is helping content companies as many pirates as possible to paying customers.
Categories: Podcasts
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MSN's Joe Michaels: "Our Most Successful Video Series Are in Verticals" [VIDEO]
At the recent NABShow, MSN's Joe Michaels stopped by the VideoNuze booth and discussed how it is now producing 15-20 original video series on its network. Some are produced by MSN itself, while others are with studio or 3rd-party production partners, or are branded entertainment. Joe said the ones that are most successful are focused on verticals, like TV recap show "Last Night on TV" and auto guide series "Road Raves." Joe also talks about the success MSN is having with "MSN Now," which tracks top social media trends with a companion video series. See the video below (4 minutes, 19 seconds).
Categories: Indie Video
Topics: MSN
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mPortal: Dynamically Updating Content in TV Everywhere Apps [VIDEO]
mPortal is an 11 year-old mobile content discovery company, which has recently announced its Springboard Media product for TV everywhere applications on multiple devices. In this NABShow interview, Fady talks about how the product fits into content providers' and pay-TV operators' work flow enabling them to deploy and dynamically change content in apps distributed to multiple devices. I described the product more in a recent post. See the video below (6 minutes, 32 seconds).
Categories: Devices, TV Everywhere
Topics: mPortal
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5 Intriguing What-Ifs For Netflix
After a golden period of scorching growth from 2010 to mid-2011, Netflix has been on a rocky road since, to say
the least. While subscriber growth re-started modestly in Q1, the company reported its first loss in years. True, you can't "drive while looking in the rear-view mirror," but it is intriguing to think about where Netflix might be today had it done 5 (or maybe more) things differently. Here are my top 5 "what-ifs" to consider:Categories: Aggregators
Topics: Netflix
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SeaWell Networks Demo's Network-Based Video Ad Insertion [VIDEO]
I visited the SeaWell Networks booth at the recent NABShow and got a demo of their new network-based ad insertion capabilities from CEO Brian Collie. SeaWell's Spectrum technology helps service providers manage delivery of adaptive bit rate (ABR) streams to multiple devices, in partnership with ARRIS. At the NABShow, Brian demo'd how Spectrum can dynamically and seamlessly insert ads into video based on an individual user's behavior. SeaWell just completed an $8 million financing. See video below (5 minutes, 43 seconds).
Categories: Advertising
Topics: SeaWell Networks
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Early-Bird Discount for June 19th Online Video Ad Summit is Now Available
Early-bird discounted registration is now available for the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th in NYC. Sign up now and save up to $170 (almost 30%) off the standard rate.
The Online Video Ad Summit is going to be an exciting day of learning and networking for industry professionals,
including panel discussions, fireside chats, research presentations, best practices case studies and technology demos. Speakers include executives from GroupM, Google/YouTube, The Wall Street Journal Digital Network, LG Electronics, CBS Interactive, Macy's, eMarketer, American Express, Digitas, VivaKi and others still to be announced. If you're a content provider, advertiser, agency, technology or other ecosystem executive, this will be premier opportunity to gain first-hand insight in the rapidly-evolving online video ad industry.
The Summit is generously supported by Title sponsors Auditude/Adobe and YuMe along with Adap.tv, Innovid, Collective, Conviva, Eyeview, Mixpo, TubeMogul, VideoHub, Videology and LiveRail. We'll also have a fun door prize drawing sponsored by Jivox.
Save now with early-bird registration!
(Note, the VideoNuze 2012 Online Video Advertising Summit takes the place of last year's "ELEVATE" event).
As a warm-up to the Summit, join VideoNuze, TubeFilter and FourScreen Media for our complimentary Multi-Screen Mix-Up next Wed, May 16th at Copia from 6:30-8:30. Jim Louderback, CEO of Revision3 (which was just acquired by Discovery) will be our speaker. And we will be doing a drawing for 5 attendees to win free tickets to the Summit.Categories: Events
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Elemental Raises $13 Million for International and Product Expansion
Elemental Technologies, which has developed an innovative GPU-based video processing technology, has raised a $13 million Series C round led by Norwest Venture Partners, to fund international and product expansion. Total financing raised to date is $29.6 million. Elemental's CEO and co-founder Sam Blackman told me yesterday that the company racked up "8-digits" in revenues last year, up from "7-digits" in the two prior years, and has been close to being cash flow positive for the last couple of quarters.
Categories: Deals & Financings, Encoding
Topics: Elemental Technologies
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Mogreet's moShare Powers Mobile Video Distribution via Texting
Following its success helping leading marketers distribute video and other rich media messages to mobile devices, Mogreet is now looking to do the same for individuals, with its recently launched moShare service. moShare distinguishes itself from other social platforms in that the video or rich media being shared is sent via a text message to the recipient's mobile device, with content formatted specifically for viewing or playback on it.
Categories: Mobile Video, Social Media
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Brightcove's Eric Elia: "We're Going Through the Third Phase of TV Transformation" [VIDEO]
Eric Elia, Brightcove's VP, TV Solutions came by the VideoNuze booth at the recent NABShow and explained what he sees as the "third phase of TV transformation." Eric believes companies like Amazon, Netflix, Apple and others are helping make it "OK to put a dollar euro sign in front of content." Brightcove has seen a huge surge of interest from aggregators and content providers in providing paid services.
Eric also shares insight about how cable TV networks are beginning to embrace content distribution via apps, a big change from just a year ago. Eric cites the catalyst for this as the launch of apps from Comcast and Time Warner Cable, which have signaled to networks that it's acceptable to distribute this way, as long as the billing relationship, via authentication, remains intact.
At the NABShow, Brightcove announced its "paywall solution framework" and support for Google's Widevine DRM. Sample applications for connected TVs. See video below (13 minutes, 35 seconds)Categories: Technology
Topics: Brightcove
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VideoNuze Report Podcast #131 - Battle Lines Drawn Between Paid vs. Free Video Ecosystems
I'm pleased to be joined once again by Colin Dixon, senior partner at The Diffusion Group, for the 131st edition of the VideoNuze Report podcast, for May 4, 2012. This week Colin and I discuss how fundamental battle lines have been drawn between the traditional TV ecosystem vs. the numerous digital outlets that are launching online-only original programs. To be more specific, the former group seems intent on erecting ever-higher paywalls to access its programs, which is in turn opening up a gigantic opportunity for free, ad-supported programs to be provided by the latter group. How this battle unfolds will have far-reaching and profound implications for everyone involved.
For the traditional TV ecosystem, there appear to be two core drivers at work; first, the desire by broadcast TV networks to morph themselves into cable TV networks, and second, the role that TV Everywhere is taking on as a foundation of paywall economics.Categories: Aggregators, Broadcasters, Cable Networks, Indie Video, Podcasts
Topics: Hulu, NBC, Podcast, TV Everywhere, YouTube
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Dyyno Rolls Out TV Everywhere Solution [VIDEO]
At the recent NABShow, I interviewed Vamshi Sriperumbudur, VP of Marketing for Dyyno, which powers video services throughout the world for content aggregators, pay-TV operators and virtual MSOs looking to distribute OTT content to multiple devices.
As Vamshi explains, the company has recently released a TV Everywhere solution that has deployed 25 different customers apps, streaming over 500 different channels from around the world and 10K pieces of VOD content (Vamshi demos an iPad app it built for IPWorldTV, a virtual MSO with 150 different ethnic channels). See video below (9 minutes, 2 seconds).Categories: Technology, TV Everywhere
Topics: Dyyno
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Come to the Multi-Screen Mix-Up on May 16th, Win Free Tickets to the 2012 Online Video Ad Summit
VideoNuze is proud to be partnering with Tubefilter and Four Screen Media to present another complimentary Multi-Screen Mix-Up, on Wed, May 16th at Copia, 307 East 53rd Street in NYC. At our last Mix-Up, we had hundreds of attendees turn out for a great night of networking with video industry colleagues.
We have two special attractions planned for this Mix-Up: first, our featured speaker will be Revision3 CEO Jim Louderback, who will informally discuss how he helped create the company, building its slate of original programs and diverse distribution methods, while maximizing revenue.
Second, we will be doing a drawing for 5 winners to receive free tickets to the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th (each a $595 value)!
Hope you can join us for this fun evening during Internet Week!
Sign-up for the Multi-Screen Mix-Up now!Categories: Events
Topics: Four Screen Media, Tubefilter
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Digitalsmiths' Ben Weinberger on Why Pay-TV Operators Need Better Content Discovery than Basic Grids [VIDEO]
Ben Weinberger, CEO and co-founder of Digitalsmiths and I caught up at the recent NABShow, with Ben explaining how pay-TV operators are using Digitalsmiths' technology to extend content discovery to mobile apps, second screen tablets and connected devices. Ben said operators began to recognize about a year ago, as TV Everywhere started kicking in, that they need to connect consumers to content in far more effective ways than just through traditional programming grids.
Digitalsmiths recently announced a partnership with Audible Magic for automated content recognition-based recommendations and also its "Social Discovery" feature which analyzes social activity to make recommendations. See video below (7 minutes, 23 seconds).Categories: Technology, Video Search
Topics: Digitalsmiths
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Grab Media's Growth Underscores Power of Video Syndication Model
It's been a little over four years since I started discussing a concept I called the "Syndicated Video Economy." My thesis was that for content creators to succeed, they needed to distribute their videos to relevant third-parties in addition to their own sites. Only by leveraging syndication would they gain enough scale to achieve an ROI. Flash forward to today, and value of syndication is strong and growing.
One of the companies which is capitalizing on the syndication trend is Grab Media, which in 2011 saw its unique viewers jump from about 7.3 million to about 24 million, the second-fastest growth of an video property acceding to comScore. Grab works with hundreds of content providers of all sizes and has built a catalog of 800K-900K short videos (usually 3-5 minutes), which it makes available to 140,000 different publisher sites. All of this aggregates to almost 300M video views per month.Categories: Syndicated Video Economy
Topics: Grab Media
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OriginDigital's Darcy Lorincz - "How the Cloud Helped Us Power Over 14,000 Live Video Events Last Year" [VIDEO]
At the recent NABShow, OriginDigital's CEO Darcy Lorincz stopped by the VideoNuze booth for an interview. Origin is now part of Accenture and as Darcy explains, remains very focused on powering live events over its network. Last year, it was responsible for 14,000 live sports, news and corporate events.
Darcy discusses how important moving its platform to the cloud has been in enabling it to scale up to support so many events. In addition to scale, clients have benefitted from increased reach into new international markets and more cost-effective transcoding. Darcy also describes a new concept called "Virtual Linear" whereby VOD assets assembled into a linear experience for viewers, with non-skippable ads inserted in real-time. This has helped bring video libraries to life. See video below (7 minutes, 22 seconds)Categories: Live Streaming
Topics: Origin Digital
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Online Video Ad Summit Adds Speakers from American Express, Google, Macy's, NATPE
I'm pleased to announce two more terrific sessions and speakers for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.
Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).
Using Video as a Strategic Engagement Tool
- Lou Paskalis - VP, Global Media, Content Development & Mobile Marketing, American Express
- Lauren Goody - Group Manager, Account Solutions, Google/YouTube Zoo
- Mark Robertson - Founder and Publisher, ReelSEO (moderator)Description:
Nothing engages new business prospects like video. That's why American Express and Google/YouTube teamed up to created "My Business Story," an innovative video tool for small businesses to create and post free videos which connect them with new and existing customers. In this session, learn about this platform at the intersection of online video and social media, and the results it has achieved.
Online Video - Tapping Into A New Creative Canvas for Branding
- Joe Feczko - SVP, Marketing Innovation and Integration, Macy's
- Rick Feldman - President and CEO, NATPE
Description:
For creative marketing professionals, online video represents a whole new canvas for brand development. Never before have there been so many opportunities to visually define and develop a brand's identity. In this unique fireside chat, learn how one leading creative marketer is using online video and complimentary technologies to bolster the branding of the world's most famous retailer.
The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and sessions!
Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).Categories: Events
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Irdeto's Stuart Rosove - Using the "Piracy Continuum" to Convert Content Security From a Cost Into an Asset [VIDEO]
For premium content providers with a paywall approach, digital piracy is one of the most pressing issues. But there is no such thing as a "one-size-fits-all" content security approach because there are huge differences between the types of people who pirate content - from those who aim to sell and profit from it to those who are willing to pay, but aren't able to find legitimate outlets.
To help content providers better understand content security and deploy the optimal solutions for each situation, Irdeto, a global software security company, has introduced what it calls the "Piracy Continuum," a framework that segments various types of offenders. In this NABShow interview, Irdeto's VP of Marketing Stuart Rosove explains the framework, and how Irdeto is helping content providers convert content security from a cost into an asset. See video below (8 minutes, 17 seconds)Categories: Technology
Topics: Irdeto
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Digital Content NewFronts Point to Audience Fragmentation Ahead
As with TV, it's awfully hard to predict which particular programs and initiatives unveiled at last week's Digital Content NewFronts ("DCNF") will succeed and which will flop. But one thing that I'm fairly certain of is that the aggregate effort by digital outlets to create high-quality originals portends significant audience fragmentation ahead. To me, the historical parallel is as follows: what cable TV has done to broadcast TV in re-distributing audiences, online is about to do to cable TV and to broadcast.
Categories: Advertising, Indie Video
Topics: DCNF
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