Extreme Reach

Research: CTV Ad Impressions Continue to Gain Share Posted on 08-01-2018
Extreme Reach has released its Q2 ’18 Video Advertising Benchmarks report, further supporting the rise of connected TV viewing. In the quarter, CTV accounted for 38% of ad impressions, more...
Piloting the Dream for a Seamless Cross-Screen Future [VIDEO] Posted on 06-26-2018
Everyone understands that being able to seamlessly run and measure cross-screen video ads is the holy grail. But behind the scenes there are all kinds of challenges, which were explored...
Research: Video Ad Completion and Fraud Rates Improve Posted on 05-22-2018
Video ad tech provider Extreme Reach has released its Q1 ’18 Video Advertising Benchmark Report, which shows improvements in video ad viewable completion and fraud rates. The video ad...