Extreme Reach

Research: Video Ad Completion and Fraud Rates Improve Posted on 05-22-2018
Video ad tech provider Extreme Reach has released its Q1 ’18 Video Advertising Benchmark Report, which shows improvements in video ad viewable completion and fraud rates. The video ad...
Research: Key Video Ad Metrics Show Improvements Posted on 03-15-2018
Video ad tech provider Extreme Reach has released its 2017 Video Advertising Benchmark Report, which shows improvements in key video ad metrics. Importantly, ad fraud is decreasing, as filtered bot...
Research Finds Lots of Friction Remains in Video Ad Campaign Activation Posted on 01-17-2018
Activating video ad campaigns continues to be a complex process full of friction that results in many errors and much frustration, according to new research released by video ad...