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VideoNuze Analysis (5 items)
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FreeWheel and Mixpo Team Up to Deliver First VPAID 2.0 Cross-Platform Video Ads for Discovery
Posted on 04-11-2013
Video ad tech providers FreeWheel and Mixpo have collaborated with Discovery Communications to deliver the first VPAID 2.0-enabled video ad campaign across desktop and mobile. The interactive in-stream...
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Survey: Online Video Advertising Dominates Local TV Stations' Online Tune-In Campaigns
Posted on 04-04-2013
A new survey of local TV stations by video marketing platform provider Mixpo has found that between 58%-70% of local TV stations' online tune-in campaign budgets (depending on market...
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For Video Advertising Across 3 Screens, Simplicity is Key [VIDEO]
Posted on 07-06-2012
Each week it seems there's another research research report showing how viewers are increasingly splitting their time watching video on multiple devices. Audience fragmentation is creating new opportunities and headaches...
News from Around the Web (11 items)
- Univision Intros Multiscreen Interactive Tools for Marketers Mediapost - 08-09-2012
- Demand for Online-Video Ads Could Outstrip Supply During Campaign Season AdAge - 06-25-2012
- Easy Ways to Integrate Social into Your Video Ads Mixpo blog - 05-22-2012
- Introducing Mixpo Frameworks For Rich, Interactive Online Video Campaigns ReelSEO - 11-30-2011
- Mixpo to help online publishers run `smarter` video ads GeekWire - 09-16-2011
- Mixpo Unveils Tools To Move TV Ad Budgets Online Online Media Daily - 10-11-2010