Akamai - leaderboard - 9-26-17

Analysis for 'Advertising'

  • NBCUniversal EVP Mike Rosen and Universal McCann Chief Investment Officer Jon Stimmel to Keynote SHIFT // 2017

    I’m excited to share that Mike Rosen, EVP, Portfolio Sales and Strategy, NBCUniversal and Jon Stimmel, Chief Investment Officer, Universal McCann, will be our keynote speakers at our 3rd annual SHIFT // Programmatic Video & TV Ad Summit on Wednesday, November 29th in NYC.

    Mike will be interviewed by Matt Prohaska, CEO and Principal of Prohaska Consulting, focusing on how NBCUniversal is innovating with programmatic. NBCUniversal has moved aggressively to enable ad buyers to use data and technology to buy its inventory. It most recently announced Target as its first self-serve programmatic client for national inventory, powered by 4C Insights. In addition to discussing NBCUniversal’s own efforts, Mike will address how TV networks can embrace programmatic to compete more effectively.

    Jon will be interviewed by Matt Spiegel, Managing Director, Marketing & Technology Solutions at MediaLink about how UM is driving clients’ business outcomes with automation and data-enablement for video and TV ad buying. Jon will also address more broadly how programmatic is impacting agencies and what they should be doing to adapt and succeed.



    Mike’s and Jon’s keynote sessions highlight a jam-packed day of exciting sessions covering all aspects of programmatic video and TV. I’ll be posting the full SHIFT program shortly.

    Early bird registrants save $100, with all eligible to win one of three Roku Ultra 4K Streaming Players. Further discounts are available on 5-packs and 10-packs. Startups and students can register for a reduced $245 ticket (contact me for the code).

    I hope you’ll join us for this must-attend day of learning and networking!

    Learn more and register now!

     
  • IBM Cloud Video - full banner - 7-7-17
  • VideoNuze Podcast #391: Disney’s Winning Move With Movies Anywhere, Amazon Video Ads and More

    I’m pleased to present the 391st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia (apologies in advance, my audio quality is low).

    We cover 4 different items this week starting with the news that 4 major studios have joined with Disney’s cloud-based venture, now renamed “Movies Anywhere.” The move validates Disney’s prior decision not to join UltraViolet and presents an exciting consumer value proposition incorporating multiple online stores and spanning key devices.

    Colin then shares highlights of new global research from Ericsson Consumer Labs. No surprise, the report showed a big shift in viewing from linear to on-demand and also much higher satisfaction scores for on demand video services vs. traditional TV.  The report comes just ahead of the Q3 earnings season which is likely to show an uptick in cord-cutting.

    We then turn to a report from CNBC that Amazon is making moves in video advertising. Colin and I believe this would make a ton of sense from multiple perspectives.

    Reminder that next Thursday, October 19th we’ll be hosting a webinar on streaming sports, hosted by Akamai. Join us!

    Listen in to learn more!
     
    Click here to listen to the podcast (25 minutes, 37 seconds)



    Click here for previous podcasts.

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Akamai - full banner - 9-26-17
  • SpotX Bolsters Amazon’s Transparent Ad Marketplace For Video Header Bidding

    Late last week SpotX announced that it has integrated its recently-launched header bidding solution for video ads with Amazon Publisher Services’ Transparent Ad Marketplace (TAM). To learn more about the integration and the benefits to publishers, SpotX and Amazon, I spoke with Tal Almany, SpotX’s Senior Director, Advanced Integrations who recently joined the company from OpenX.

    For those not familiar with header bidding, this is an approach that video providers use to offer their ad inventory simultaneously to multiple demand sources to optimize bidding and monetization. Amazon’s TAM is a header bidding solution that is cloud-based and server side, which means less code is running on the publisher’s site, creating efficiencies. TAM is relatively new to the market, but because it’s from Amazon, it has gained a lot of attention.

    continue reading

     
  • SHIFT Programmatic 17 Early Bird Full Banner
  • FreeWheel Q2 ’17 VMR: Connected TVs and Set-Top Boxes Account For Half of Premium Ad Views

    Connected TVs and set-top box delivered VOD now account for 49% of ad views on premium video, according to FreeWheel’s Video Monetization Report for Q2 ’17. That’s a small bump from the combined 48% they accounted for in Q1 ’17, but a huge increase from the combined 1% back in Q2 ’13.

    In Q2 ’17, connected TVs drove 29% of ad views, up from 23% in Q2 ’16 while STBs drove 20% of ad views up from 17% a year earlier. Coincidentally, Roku, which has the largest share of the connected TV market and priced its initial public yesterday, has said that advertising and other “platform revenues” will be critical to its growth going forward.

    continue reading

     
  • SHIFT Programmatic 17 Early Bird Full Banner
  • Perspective What's this? For Publishers, Regaining Programmatic Control Is Simpler Than It Seems

    It didn’t happen as quickly as it did in display advertising, but last year saw a tipping point when the majority of US digital video ad spend was transacted through programmatic technologies, according to eMarketer. It is no wonder these systems are forecast to account for 74% of video spending by 2018 - advertisers now have an insatiable appetite for video inventory, and they are pushing publishers to offer space using the same data-driven trading technologies they currently enjoy in display.

    continue reading

  • SHIFT Programmatic 17 Early Bird Full Banner
  • Target On Board For NBCU’s Self-Serve Programmatic TV Powered By 4C

    NBCU is enabling clients to buy national TV ads using a self-serve programmatic TV approach. The new private market arrangement is powered by technology provider 4C. NBCU already works with AOL, TubeMogul and Videology to enabling programmatic buying of its ad inventory. The first client using the self-service approach is Target, which will be able to meld its first-party customer data with NBCU’s own audience data to target certain viewers with ads.

    Target’s agency of record is GroupM’s Essence, which is where Adam Gerber, formerly SVP of Client Development and  Communications at ABC, was recently appointed SVP of Investment for North America.

    continue reading

     
  • VertaMedia - full banner - 4-3-17
  • Research: Majority of TV Networks Not Streamlined to Sell TV and Video Ads Together

    A new survey from SintecMedia indicates that a majority of TV executives believe their organizations are either not well prepared to sell advanced TV and digital video ads in one streamlined process (35%), or aren’t sure about their ability to do so (29%). Conversely 41% felt that their organizations are very well prepared to do so.

    The new data comes as viewers, especially younger ones, are shifting their consumption to online in record numbers. Consequently, the need to reach audiences across screens, however they may be watching, is critical. That a combined 64% of executives are either not sure or not confident in their ability to sell cross screen ads in a streamlined manner is a worrisome data point.

    continue reading on VideoNuze iQ

     
  • IBM Cloud Video - full banner - 7-7-17
  • Discounted Registration for 3rd Annual SHIFT // Programmatic Video & TV Advertising Summit; 12 Initial Sponsors On Board

    Early bird discounted registration is now available for VideoNuze’s SHIFT // 2017 Programmatic Video & TV Advertising Summit on Wednesday, November 29th in NYC. This will be our 3rd annual SHIFT conference, with last year’s event drawing 400+ attendees and 50 executive speakers.

    Twelve industry-leading companies are on board as sponsors, including Title Partner FreeWheel; Premier Partners  SpotX, VertaMedia and Videology; Headline Partners 4C Insights, Beachfront Media, Cadent, Cedato, SintecMedia, Smart AdServer and Vemba plus Branding Partner Roku.

    I’m very grateful that all of these companies are supporting SHIFT. There are additional sponsorship opportunities available; please contact me if you’d like to learn more.

    SHIFT is entirely focused on how data-enablement and automation are revolutionizing video and TV advertising. eMarketer estimates that spending on programmatic video and TV (including addressable ads) will reach nearly $16 billion in 2018. Every macro industry trend suggests that for video advertising to be sustainable, it must become more targeted, efficient and effective. This is why programmatic approaches are gaining momentum.

    The SHIFT program will include a mix of keynote interviews, panel discussions, fireside chats and research presentations. The goal is to provide attendees with insights and data that are valuable in both day-to-day and longer-range planning. Stay tuned for more information about the program and our initial group of speakers.

    Learn more and register now!

     
  • VertaMedia - full banner - 4-3-17
  • VideoNuze Podcast #386: Roku’s IPO, T-Mobile-Netflix Promo, Hulu-Spotify Bundle, Newsy to Cable TV

    I’m pleased to present the 386th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    After taking a couple weeks off from the podcast, Colin and I are back, and today we discuss 4 different industry stories that have caught our attention. First up, just before Labor Day, Roku filed its S-1 IPO document, sharing financial details for the first time. Colin and I are both struck by the strength of Roku’s “platform revenues” and believe the company’s strategy of innovating with low-priced streaming devices to gain market share has opened up many revenue options (though Colin’s a bit worried about Roku losing its valuable neutrality position in the wake of launching the Roku Channel this week).

    We then move on to T-Mobile’s plan to give away Netflix to its unlimited family plan subscribers. It’s the latest “video as bait” play by a wireless carrier, and we both see this trend accelerating. Another interesting bundle play this week was the $5/mo promotion from Hulu and Spotify. We discuss its potential to extend beyond the initial college student target.

    Finally, Colin and I were both intrigued by a plan unveiled by Newsy, a popular millennial-focused news app, to create a linear TV channel by taking over Retirement Living TV’s pay-TV subscribers. It’s a relatively unusual move given most TV networks are launching OTT apps these days.

    Listen in to learn more!
     
    Click here to listen to the podcast (22 minutes, 55 seconds)



    Click here for previous podcasts.

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Akamai - full banner - 9-26-17
  • OpenSlate Releases Post-Campaign Brand Safety Solution for YouTube

    OpenSlate, which helps online video ad buyers understand YouTube content in order to plan and optimize their ad spending, has released a post-campaign brand safety auditing solution. The new solution leverages the same data set OpenSlate has collected on 350 million plus YouTube videos, allowing buyers to close the loop and better understand how their campaigns delivered against brand safety parameters.

    continue reading

     
  • SHIFT Programmatic 17 Early Bird Full Banner
  • Video AdTech M&A and Financings Continue

    There’s plenty of M&A and financing activity in the video adtech space, with the latest news coming this morning with RhythmOne acquiring YuMe for $185 million. The deal had been rumored for a while and unites YuMe’s demand-side capabilities with RhythmOne’s supply-side and programmatic platform. YuMe was one of the earliest video adtech players to go public, back in 2013, but has had a bumpy ride as the industry rapidly evolved.

    continue reading

     
  • VertaMedia - full banner - 4-3-17
  • VideoNuze Podcast #385: The Role of Advertising and Subscriptions for Premium Video

    I’m pleased to present the 385th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    On today’s podcast, Colin and I discuss the role of advertising and subscriptions for premium video. I wrote about this topic earlier this week, observing that video providers today are experimenting with all models to see what succeeds. The urgency to find the successor to the lucrative multichannel bundle approach is becoming more urgent as cord-cutting increases.

    Colin and I both believe the picture is currently quite murky. We contrast the success Netflix, for example has had with ad-free viewing while subscribers to both CBS All Access and Hulu still appear to prefer to pay less and get a full ad load.

    I think there’s real power in a brand’s original identity and it’s quite hard to transition from one model to another. Colin sees more upside from “freemium” approaches that introduce viewers to content with ads but then try to upsell them to subscriptions.

    Listen in to learn more!
     
    Click here to listen to the podcast (25 minutes, 1 second)



    Click here for previous podcasts.

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • IBM Cloud Video - full banner - 7-7-17
  • Video Providers Pursue Advertising, Subscriptions or Both

    Advertising, subscriptions, or both? All video providers are currently grappling with the fundamental question of what business model to pursue. With the cost of producing high-quality video and the challenge of attracting and audience more daunting than ever, deciding which path to follow has taken on increasing urgency.

    But if the stakes are higher, so too is the murkiness, especially when it comes to what consumers will pay for. Just because Netflix has 50 million U.S. subscribers doesn’t mean getting to a million is straightforward for an SVOD wannabe.

    continue reading

     
  • IBM Cloud Video - full banner - 7-7-17
  • Perspective What's this? The Short Form Ad Experience

    According to the FreeWheel Video Monetization Report: Q1 2017, 16% of all ad views took place on short-form video clips. However, in Q1 2017, 58% of all video starts were clips (less than 5 mins) and while less time is spent and fewer ads are served compared to long-form and live content, the monetization strategy and user experience of short-form content, given its sheer volume, is of great importance to premium video providers.

    The FreeWheel Council for Premium Video set out to study the impact on the viewer across different ad experiences when watching short-form video. Partnering with RealEyes, a leading emotion measurement platform, we exposed 2964 adults aged 18-49 to a set of nine different scenarios of premium video content and ads, to measure the different levels of engagement and emotional reactions through facial recognition technology, as well as surveying them on their overall experience.

    The results of this unique study were really interesting:

    continue reading

  • NeuLion full banner - 10-1-17
  • Perspective What's this? How Hungry is the Market for Snackable Video Ads?

    Don’t blink or you might miss it.

    Last week, it was reported that Mars and Duracell are each airing two six-second television ad spots during this Sunday’s Teen Choice Awards. Fox announced that the ads, which take the place of a single 15 or 30-second ad, will be part of new 29-second pods that will begin by telling viewers to stay-put for four six-second ads.

    The reasoning behind this move should come as no surprise - today’s teens show a clear preference for short-form content and clearly seem to be influenced by short ad lengths.

    But the news underscores a bigger issue - are demographics the key driver of shorter ad lengths?

    continue reading

  • SHIFT Programmatic 17 Early Bird Full Banner
  • Data is Core to Merger Between Genesis Media and Altitude Digital

    Two video ad tech providers, Genesis Media and Altitude Digital, announced they have merged in a deal that is rooted in using data to optimize video publishers’ ad inventory. The new company combines Genesis Media’s technology to analyze publishers’ content, ads and audience with Altitude’s video supply side platform. The merged company will be called Genesis Media and be led by CEO Mark Yakanich, with Altitude’s Joe Grover becoming president and chief marketing officer.

    continue reading

     
  • NeuLion full banner - 10-1-17
  • Perspective What's this? The Marketer’s Programmatic Video Roadmap

    Digital video is quickly becoming the new hero of the ad world, thanks to its combination of the power of TV and the targetability of digital.

    But in a fragmented media environment, with consumers viewing content across multiple screens, executing video buys can be a complicated undertaking. For maximum effectiveness, audiences need to be targeted and pieced together from a number of sources. Hence, digital video requires multiple buying styles, unlike the relative ease of buying a TV timeslot.

    Programmatic approaches can help manage these complexities. Savvy marketers are making it their business to not only understand programmatic principles, but to flip traditional planning and buying methods, by partnering with the major supply sources to effectively plan for the best outcomes and ensure brand safety.

    If you’re confused on best practice for planning video across screens, here are five tips to help navigate the minefield.

    continue reading

  • IBM Cloud Video - full banner - 7-7-17
  • Research: Video Ad Completion Rates, Viewability and Time Spent Are All Up

    Video ad tech provider Extreme Reach has released its inaugural Benchmark Report for video advertising for Q2 ’17, finding, among other things, that video ad completion rates, viewability and time spent have all increased over the past year. For everyone in the industry, these numbers are encouraging signs that video ads are maturing and resonating with audiences, which will in turn help drive more spending.

    Key highlights of the new report include:

    continue reading on VideoNuze iQ

     
  • IBM Cloud Video - full banner - 7-7-17
  • Videology: 25% of Clients' Video Campaign Impressions Now Using First-Party Data

    Videology has released its latest Knowledge Lab research report which is focused on first-party data and how it is being used to help target video ads.  Among the highlights of the report are that 25% of video campaign impressions Videology now serves use first-party targeting. Overall, the percentage of video campaigns using first-party data has increased from 5% in 2015 to 11% in the first half of 2017.

    continue reading on VideoNuze iQ

     
  • VertaMedia - full banner - 4-3-17
  • Cadent Enhances Addressable TV Solution to Enable Cross-Screen Advertising

    Video ad tech provider Cadent announced this morning enhancements to its core addressable linear TV solution to enable ad delivery across OTT, network DVR and VOD as well. The entire system connects to multiple third-party ad servers through open standards so that pay-TV operators can fulfill on advertisers’ desires to plan, deliver and measure video campaigns holistically across screens.

    In a briefing, Cadent’s CTO and COO, Stephanie Mitchko-Beale told me that a big differentiator for Cadent’s solution is that all ad decisioning is done in the cloud, which reduces the load that set-top boxes must carry and allows operators to dynamically insert ads in appropriate places. Operators can aggregate audiences across the different ways viewers consumer content, in turn giving advertisers a total view of usage.

    continue reading

     
  • SHIFT Programmatic 17 Early Bird Full Banner
« Previous | Next »

Sample