Akamai - leaderboard - 6-5-17

Analysis for 'Advertising'

  • The Playbook for Surviving and Thriving in the Platform Era [AD SUMMIT VIDEO]

    It’s no secret that Google, Facebook and other social platforms can help video publishers expand their audience reach and monetization. But the downside is they create risks around losing control of the business, exposing valuable viewer insights and reducing margins. All publishers are grappling with how to balance opportunity and risk with respect to their platform strategies.

    At our Online Video Ad Summit, we had a really thoughtful panel called “The Playbook for Surviving and Thriving in the Platform Era” which dug into many of these issues and how publishers/agencies are managing the inherent tradeoffs.

    The session included Jarrod Dicker (Head of Commercial Product and Technology, Washington Post), Paul Marcum (President, Truffle Pig), Michael Shane (Global Head of Digital Innovation, Bloomberg Media), with Lorne Brown (President, SintecMedia) moderating. All participants offered highly specific examples of their decision-making and what’s working for them.

    Watch the video (37 minutes, 27 seconds).

    Watch the video now!

     
  • Akamai - full banner - 6-5-17
  • How to Monetize Mobile Video’s Coming Explosion [AD SUMMIT VIDEO]

    Mobile video usage is exploding as smartphones proliferate, adoption of unlimited data plans grows and social platforms dominate. In this context, optimizing mobile video monetization is more important than ever. At our recent Online Video Ad Summit, our panel “How to Monetize Mobile Video’s Coming Explosion” explored the various opportunities and challenges mobile video represents. These include the context, measurement, fragmentation, ad formats, ad load, viewers’ expectations and lots more.

    The session included Brian Danzis (Head of Global Video Monetization, Spotify), Romain Job (GM, Americas, Smart AdServer), Justin Fadgen (VP, Business Development, Beachfront Media) and Mike Law (EVP, Managing Director of Video Investments, Dentsu Aegis Network U.S.) with Tim Hanlon (CEO, The Vertere Group) moderating.

    Watch the video (35 minutes, 30 seconds).

    Watch the video now!

     
  • IBM Cloud Video - full banner - 4-24-17
  • Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]

    Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel “Exploring Premium Video’s Winning Formula,” dug into why premium video is so valuable and how it can maintain its desirability.

    The session included Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising, Roku), with James Rooke (GM, Publisher Platform, FreeWheel) moderating.

    (Note, I’ll be posting all of the VideoNuze Ad Summit videos over the next couple of weeks)

    Watch the video (37 minutes, 44 seconds).

    Watch the video now!

     
  • IBM Cloud Video - full banner - 4-24-17
  • VideoNuze Podcast #375: Interview With FreeWheel’s Mike Lawlor on Q1 VMR

    I’m pleased to present the 375th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week we’re excited to have Mike Lawlor, FreeWheel’s SVP of Client Services, join us to dig into the company’s Q1 ’17 Video Monetization Report, which it released on Wednesday at the VideoNuze Ad Summit.

    First up, we talk about the meteoric growth in OTT devices, which when coupled with set-top box video, means nearly half of all ad views in premium video now occur on TVs. FreeWheel calls this the “new living room” and Mike describes the drivers of this growth and what it means for programmers and advertisers.

    Overall, it was the 25th straight quarter of double digit percentage growth for online video, and we discuss whether this amazing streak will continue. We cover a lot of other ground, including what types of programming viewers are watching, what role programmatic is playing for premium video, the importance of improving the viewers’ ad experiences and much more.

    FreeWheel’s VMR continues to be an incredibly valuable piece of research, helping industry analysts and executives better understand how disruption is playing out. The VMR is available as a complimentary download.

    Listen in to learn more!
     
    Click here to listen to the podcast (25 minutes, 37 seconds)



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  • Akamai - full banner - 6-5-17
  • FreeWheel Q1 ’17 VMR: Connected TV Viewing Share Up 16x to Top Spot

    Connected TVs now account for more ad views in premium video content in the U.S. than any other type of device, according to FreeWheel’s Video Monetization Report for Q1 ’17, which was released at VideoNuze’s 7th annual Online Video Ad Summit in NYC Wednesday morning. Connected TVs, or “OTT devices” as FreeWheel calls them, claimed 32% of ad views in Q1, up 16x from their 2% share just 4 years ago.

    In addition, set-top box VOD accounted for another 13% of ad views. Combined with connected TVs’ 32% share, nearly half, or 45% of premium ad views in the U.S. are now occurring in what FreeWheel calls the “new living room.”

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  • VertaMedia - full banner - 4-3-17
  • LAST CHANCE to Register for Tomorrow's Video Ad Summit

    The 7th annual VideoNuze Online Video Ad Summit is tomorrow, Wednesday, June 14th in NYC. So if you've been wavering about whether to attend, now’s your last chance!

    Over 500 industry executives are registered to attend, providing great opportunities to network and meet colleagues. The program includes 43 speakers on 13 different sessions throughout the day. We’ll start off with FreeWheel’s James Rooke presenting brand new data from the company’s Q1 ’17 Video Monetization Report.

    Our 2 keynote discussions are with Troy Young, Global President, Hearst Digital Media and Brian Lesser, CEO, GroupM North America. Other sessions include executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, VEVO, Viacom and many others.  

    Thanks to our 15 fantastic partners, Title partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba and Branding Partners Brightcove, JW Player, Roku and SpotX. As always, I'm extremely grateful for our partners' generous support!

    Join us by registering now!

     

     
  • VertaMedia - full banner - 4-3-17
  • Over 400 Registered for Next Week’s Video Ad Summit; 40+ Speakers and 13 Sessions

    The 7th annual VideoNuze Online Video Advertising Summit in NYC is just one week away, next Wednesday, June 14th, in NYC. Over 400 executives from throughout the industry are already registered for this premier day of learning and networking.

    The program is also now finalized, with 44 speakers on 13 sessions including keynote interviews, a fireside chat, panel discussions and presentations that cover the most important topics in the industry. The program is well-curated to optimize each session’s particular focus.

    Among the highlights of the day:

    - FreeWheel’s GM, Publisher Platform, James Rooke will kick off the day debuting key data from the company’s brand new Q1 ’17 Video Monetization Report. James will then moderate a panel discussing premium video’s central role in the industry.

    - Morning keynote discussion with Troy Young, Global President, Hearst Digital Media exploring the company’s strategy to succeed in video.

    - Afternoon keynote discussion with Brian Lesser, CEO, GroupM North America on the new rules of video advertising.

    - Spotlight fireside chat with Jonathan Carson, President of Mic, a millennial-focused premium news provider which just raised over $21 million and is using video to drive its business.

    - Panel discussions on topics including monetizing mobile video, thriving in the platform era, understanding how data investments are paying off, best practices in multiscreen, restoring trust and brand safety, exploring video’s innovations, digging into programmatic’s rise and much more.

    - Networking, networking and more networking. Meet industry colleagues at breakfast, lunch, breaks, cocktails and more.

    - Meeting 15 fantastic sponsors and learning about how their products and solutions are driving the market forward.

    All of this in a single day - I hope to see you next Wednesday.

    Learn more and register now!

     
  • VertaMedia - full banner - 4-3-17
  • Alphonso Raises $5.6 Million to Scale TV Data Services

    TV data provider Alphonso has raised $5.6 million, led by Manifest Investment Partners and including individual investors such as former TV executive Jeff Sagansky. Alphonso plans to use the funds to increase domestic and global distribution and ramp up hiring. Alphonso said it’s been profitable since 2014 and has been customer-funded.

    Alphonso is among the companies that is using data to improve the impact and efficiency of TV advertising. The company has built its Alphonso TV Data Cloud by tracking all of the programming and ads that appear on 200+ broadcast and cable TV networks in the U.S. plus top OTT services. In addition, Alphonso has its automated content recognition (ACR) embedded in 40 million+ set-top boxes, smart TVs and smartphones that monitor and record what viewers are watching in real time.

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  • Beachfront - full banner - 3-26-17
  • FreeWheel Will Release Its Q1 ’17 Video Monetization Report at the June 14th VideoNuze Ad Summit

    I’m excited to share that FreeWheel will release its Q1 ’17 Video Monetization Report (VMR) at the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC.

    FreeWheel’s GM, Publisher Platform, James Rooke will kick off the morning by presenting key data from the new VMR. He will then moderate a session “Exploring Premium Video’s Winning Formula,” including Maureen Bosetti (Chief Partnerships Officer, Initiative), Pooja Midha (SVP, Digital Ad Sales & Operations, Disney ABC Television Group) and Scott Rosenberg (SVP/GM, Advertising Roku).

    FreeWheel’s VMR has become the gold standard for understanding how ad-supported premium video is consumed across connected and mobile devices. The VMR includes critical data on ad growth by duration, by type of content provider and by ad breaks. The VMR also provides insights into the adoption of programmatic video buying as well as international and TV Everywhere adoption.

    All Ad Summit attendees will receive a hard copy of the Q1 ’17 VMR as well. FreeWheel is the Title partner for this year’s Ad Summit.

    The Ad Summit program now includes over 40 industry executives are confirmed to speak on 13 different sessions. Highlights of the program include keynote discussions with Troy Young, Global President of Hearst Digital Media and Brian Lesser, CEO of GroupM North America plus a Spotlight Fireside Chat with Jonathan Carson, President of Mic, fast-growing millennial-focused publisher.

    Other industry executives from Bloomberg Media, Bonnier, Dentsu Aegis Network U.S., Disney ABC Television, Edelman, ESPN, Hill Holliday, Hulu, IAB, Initiative, MDC Media Partners, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others.

    Don’t miss out - learn more and register now!

     
  • VertaMedia - full banner - 4-3-17
  • Startup Vinyl Trading Desk Raises $750K to Simplify Video Buying

    Startup Vinyl Trading Desk, founded by longtime Altitude Digital COO Devin Yeager, has raised an initial round of $750K from FastPay. Devin told me in a briefing that Vinyl’s platform unifies and simplifies ad buying across video, search and social for clients starting with budgets as little as $1,500. The new funds will be used mainly for product development and building sales and marketing staff.

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  • Beachfront - full banner - 3-26-17
  • Samba TV and SpotX Partner for Improved Ad Targeting on Connected TVs

    Samba TV and SpotX have announced a partnership to improve video ad targeting to viewers on the web and in apps and connected TVs. Under the deal, Samba TV’s TV viewership data will become available in SpotX’s ad server, so that custom TV audience segments can be built using combined TV and digital data.

    SpotX will become Samba TV’s primary connected TV ad server enabling advertisers to buy connected TV ads either programmatically or direct.

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  • IBM Cloud Video - full banner - 4-24-17
  • Research Finds Sweet Spot of Video Ads’ Impact on Brand Metrics

    Online video advertising is still relatively new, so understanding its exact impact on critical brand metrics is not yet entirely clear. To better understand the correlations between frequency and impact, YuMe recently conducted a study using Kantar Milward Brown’s MarketNorms data and select video ad campaigns that ran in Q1 2017.  

    Not so surprisingly, at a high level, YuMe found that as viewers experienced more video ad exposures, all brand metrics improved. These metrics include aided awareness, online ad awareness, message association, brand favorability and purchase intent.

    continue reading on VideoNuze iQ

     
  • IBM Cloud Video - full banner - 4-24-17
  • LAST DAY to Save $100 on June 14th Video Ad Summit Registration and Win a 55-inch 4K Roku TV

    Today is the LAST day to save $100 on registration to the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC. Reminder that as a bonus, all early bird registrants will be entered to win a 55-inch TCL 4K Roku TV.

    This year’s Ad Summit features a rich and diverse program including keynote discussions with Troy Young, Global President of Hearst Digital Media and Brian Lesser, CEO of GroupM North America. There are over 40 other industry executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, Hulu, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others still to come.

    In addition to our premier program, the Ad Summit offers unparalleled networking throughout the day. If you or your company are focused on online video and all of the areas it touches these days, the Ad Summit is a must-attend event.

    Many thanks to our 15 sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

    Don’t miss out - learn more and register now!

     
  • VertaMedia - full banner - 4-3-17
  • Research: Connected TV Ads Funded Equally From Linear TV and Online Video Budgets

    Ads inserted into programming consumed on connected TVs are being funded equally from linear TV and online video budgets, according to new research released by Videology. In a study the company commissioned Advertiser Perceptions to conduct, 31% of advertiser and agency respondents said their connected TV advertising dollars are coming from linear TV budgets, the exact same percentage that cited online video as the budget source.

    These 2 sources were followed by digital (not video specific), cited by 16%, test/experimental (13%) and integrated video budgets (9%).

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  • Beachfront - full banner - 3-26-17
  • Just 4 Days Left to Save $100 on Video Ad Summit Registration and to Win a 55-inch 4K Roku TV

    Early bird discounted registration ends this Friday for the 7th annual VideoNuze Online Video Advertising Summit on Wednesday, June 14th in NYC. All early bird registrants save $100 and are entered to win a 55-inch TCL 4K Roku TV.

    Our amazing program includes keynote guests Troy Young, Global President of Hearst Digital Media, who I will interview, and Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink, plus over 40 other industry executives from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, IAB, Initiative, Mic, NBCU, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO, Viacom and others still to come.

    Many thanks to our 15 sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

    Don’t miss out - learn more and register now!

     
  • Akamai - full banner - 6-5-17
  • VideoNuze Podcast #370: On the Cusp of a Video Explosion

    I’m pleased to present the 370th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Earlier this week, in “A World Awash in Video - Part 2,” I argued that we are on the cusp a massive explosion in the amount of video being produced, as major companies across the ecosystem put video at the top of their strategic priorities.

    In today’s podcast, Colin and I explore the topic further, specifically digging into how multiple business models are driving the video boom. Colin shares recent data points focused on how well Google and Facebook monetize their users, which feeds into why video is so central to both companies’ plans.

    Many of the monetization topics will be discussed in depth at our 7th annual VideoNuze Online Video Ad Summit on Wed., June 14th in NYC. Early bird discounted registration is available, save $100 now!

    Listen in to learn more!
     
    Click here to listen to the podcast (22 minutes, 43 seconds)



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  • VertaMedia - full banner - 4-3-17
  • New comScore OTT Intelligence Measures Viewership on Connected TVs

    comScore has taken the wraps off comScore OTT Intelligence, a new syndicated service that measures U.S. viewership of OTT content like Netflix, Amazon, Hulu and others on connected TVs. Subscribers to the comScore service access the data through a dashboard that includes household reach, audience size, demographics and other metrics.

    The data is drawn from comScore’s Total Home Panel, which measures viewership in over 12,500 U.S. households with over 150,000 active devices per month.

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  • Akamai - full banner - 6-5-17
  • Keynotes With Hearst Digital Media and GroupM, Plus Over 35 Other Speakers at June 14th VideoNuze Ad Summit

    I’m excited to share that Troy Young, Global President of Hearst Digital Media will be our morning keynote guest at the 7th annual VideoNuze Online Video Ad Summit on Wednesday, June 14th in NYC. I’ll be interviewing Troy about Hearst’s plans to significantly ramp up its video production, its monetization and distribution strategies and much more.

    Then our afternoon keynote guest is Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink. Brian will explain how the rules around video advertising are being re-written to emphasize data, multi-screen, relevance and ROI.



    In addition to these 2 fantastic keynotes, over 35 other industry executives are also on board to   speak, from Bloomberg Media, Bonnier, Disney ABC Television, Hill Holliday, IAB, Initiative, Mic, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO and many others.

    Early bird discounted tickets are still available, and buyers are entered to win a 55-inch TCL Roku TV. Don’t miss out, learn more and register now!

     
  • IBM Cloud Video - full banner - 4-24-17
  • Don't Miss Out - Register Now to Win a 55-Inch TCL 4K Roku TV at the June 14th VideoNuze Online Video Ad Summit

    Don't miss out on a chance to win a 55-inch TCL 4K Roku TV by registering early for the 7th annual VideoNuze Online Video Ad Summit on Wednesday, June 14th in NYC.

    The Video Ad Summit program is highlighted by our afternoon keynote discussion with Brian Lesser, CEO of GroupM North America, who will be interviewed by Matt Spiegel, Managing Director, Marketing and Technology Solutions at MediaLink on “The New Rules of Video Advertising.”

    Over 30 executives are already confirmed to speak, from industry leaders Bloomberg Media, Bonnier, Hill Holliday, IAB, Initiative, Publicis Media, Roku, Trusted Media Brands, Turner Broadcasting, The Washington Post, Universal McCann, Pfizer, Reuters, USA Today Network, VEVO and many others.

    Last year's Ad Summit drew over 400 attendees and I expect similar attendance this year too, so register early to reserve your place!

    Many thanks to the 15 industry-leading companies on board so far as sponsors, including exclusive Title Partner FreeWheel; Premier Partners Comcast Technology Solutions, Extreme Reach, Verizon Digital Media Services, VertaMedia and Videology; Headline Partners Beachfront Media, Cedato, SintecMedia, Smart AdServer and Vemba, and Branding Partners Brightcove, JW Player, Roku and SpotX.

    Learn more and register now!

     
  • Akamai - full banner - 6-5-17
  • OpenSlate Raises $7 Million, Hires 2 New Senior Executives

    OpenSlate, which provides contextual data on YouTube channels to 600+ advertisers and agencies, has raised a $7 million round led by North Base Media and hired 2 new senior executives.

    New COO JoAnna Foyle was most recently SVP of Enterprise Platform Services at AOL and will oversee client services, account management, enterprise partnerships and business operations at OpenSlate. Brian Quinn takes over as President of OpenSlate, a newly-created role, heading up domestic and international sales, business development and strategic partnerships. He was most recently Chief Revenue and Innovation officer at Triad Retail Media, which was acquired by WPP/Xaxis last October.

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  • IBM Cloud Video - full banner - 4-24-17
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