VertaMedia - leaderboard - 4-3-17

Analysis for 'Technology'

  • You.i TV Extends Support to Roku, With Turner’s Filmstruck First to Adopt

    Multi-screen video app platform provider You.i TV announced support for Roku’s SceneGraph 7.6 XML framework for building channels on its connected TV devices. FilmStruck, Turner Classic Movies’ SVOD service, which already used You.i TV, is the first content provider to take advantage of the new capability to power its Roku channel.

    Last fall, You.i TV raised a $12 million Series B round led by Time Warner Investments, a sister entity to Turner.

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  • IBM Cloud Video - full banner - 4-24-17
  • Perspective What's this? Balancing Innovation with Practicality in Video Advertising

    There’s a lot happening in programmatic video advertising today – new ad formats, new measurement standards and new placements. For a major multinational brand that’s relatively new to the medium, there’s a lot to consider.

    It’s even more perplexing in an industry that tends to promote "the next big thing" before it’s really ready for prime time. A classic example of this was when the industry was poised to abandon Flash and head full-tilt into HTML5, when most of the available inventory was still exclusively in Flash. Today, there’s so much talk about connected TV and native video, many brand advertisers may be adding budget lines for these shiny new objects.

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  • IBM Cloud Video - full banner - 4-24-17
  • Taboola Reimagines Publishers’ Mobile Sites as Feed Experiences Loaded With Video

    Content discovery platform Taboola is taking a page from social networks, introducing a new format called “Taboola Feed,” which is a continuous scrolling feed of content that appears at the end of publisher’s article pages. Publishers can customize the feeds using “cards” that can contain either their own or third-party content (see video demo below).

    Adam Singolda, CEO and founder of Taboola, told me that moving to the feed approach is an acknowledgement that social networks have optimized how the mobile user experience should work, and that the publishers’ current approach to loading their pages with multiple widgets is broken. With a feed that follows the end of an article, publisher create a familiar environment that in turn improves the likelihood that users will stay engaged.

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  • IBM Cloud Video - full banner - 4-24-17
  • Perspective What's this? Data, Monetization, and Viewership Trends Across the Video Landscape

    
Speed and growth. Two themes that publishers leveraging video really care about. In 2017, so far, publishers are using more sophisticated tools to measure, automate, and improve processes. In fact, using data and automation for video to drive larger, more engaged audiences and more effective monetization, is more important than ever.

    However, buzzwords don’t push the needle. Driving video business in the real world comes with a host of challenges, and fragmented efforts often tamp down any real growth.

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  • IBM Cloud Video - full banner - 4-24-17
  • Comcast Technology Solutions Introduces Linear Metadata Solution

    In the blur of the recent NABShow, I missed that Comcast Technology Solutions introduced Linear Rights Metadata Management (“LRM”), which ensures that the appropriate linear video is distributed through both existing pay-TV operators and new OTT distributors.

    Steve Lacoff, VP of Product Management at CTS, who oversaw the development of LRM, briefed me on why it’s important, particularly in the context of proliferating subscription options and mobile/connected TV consumption.

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  • VertaMedia - full banner - 4-3-17
  • VideoNuze Podcast #368: Debriefing NABShow

    I’m pleased to present the 368th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Colin and I were both at the NABShow in Las Vegas earlier this week and on this week’s podcast we share some of our observations. Colin sees the industry moving from blocking and tackling to a focus on making digital business models work and he provides a number of examples.

    I observed a similar theme, especially in recent research data that I highlight which shows the new normal of video consumption. I also share points from a keynote interview I did at NAB with Jim Lanzone, Chief Digital Officer of CBS, in which Jim explained how the company has transitioned from its broadcast roots to being a digital media powerhouse with its All Access and CBSN services leading the way.

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    Click here to listen to the podcast (23 minutes, 34 seconds)



    Click here for previous podcasts

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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • VertaMedia - full banner - 4-3-17
  • Beachfront Media Provides New Brand Safety Tools and Analytics

    Beachfront Media has launched a “two-way transparency suite” of tools and analytics for programmatic mobile video advertising. The suite provides enhanced brand safety for both video content publishers and advertisers.

    Frank Sinton, Beachfront’s founder and CEO told me that typically there isn’t much transparency for publishers to understand which advertisers are buying video on their sites and apps programmatically. Beachfront will now give its 300+ publisher partners the ability to write business rules around which advertisers are allowed to access inventory down to which actual ads are run, in real time.

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  • Akamai - full banner - 6-5-17
  • New iSpot.tv Solution Tracks TV Ad Effectiveness

    iSpot.tv has introduced a new analytics solution that allows advertisers to measure in real time the effectiveness of their ads across metrics including web site visits, registrations and purchases. The solution is the latest in an ongoing series of technology initiatives bringing enhanced attribution, targeting and ROI potential to traditional TV ads.

    iSpot.tv’s CEO Sean Muller told me in a briefing that the conversion analytics solution directly addresses TV advertisers’ pain point of not being able to accurately or quickly measure and attribute how TV ads translate into specific actions. The challenge has been exacerbated by consumers’ shift to on-demand viewing across devices on services that are sometimes ad-free as well.

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  • Beachfront - full banner - 3-26-17
  • IRIS.TV Helps The Hollywood Reporter-Billboard More Than Double Its Video Views

    Video personalization engine IRIS.TV has helped The Hollywood Reporter- Billboard Media Group more than double its video views from 80 million in October ’16 to 210 million in February ’17. Most of the viewership is on owned and operated properties. In a briefing, John Amato, President, Entertainment Group and Michael Palmer, GM, Video, told me that the key has been using IRIS.TV’s technology to drive longer session lengths with viewers watching two to four videos instead of just one.

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  • Beachfront - full banner - 3-26-17
  • Brightcove Launches Live Streaming Solution

    Online video platform Brightcove has announced Brightcove Live, a live streaming solution that includes server-side ad insertion, cloud DVR, content encryption, on-the-fly clipping and VOD asset creation. Brightcove Live can be deployed as a standalone service and also as part of Brightcove’s broader Video Cloud platform, which means it taps into all of Video Cloud’s technology tools and partnerships.

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  • IBM Cloud Video - full banner - 4-24-17
  • Verizon Digital Media Services Unveils Content Intelligence System

    Verizon Digital Media Services (VDMS) has unveiled Verizon Media Xperience Studio, a new content intelligence system which allows content providers to further automate online video workflows and gain greater insights into the performance and profitability of individual video assets.

    In a briefing, VDMS’s CMO Mary Kay Evans and product director Jason Friedlander explained that while analytics have always been a part of the VDMS offering, Xperience Studio is the first initiative that spans all aspects of its product suite, allowing much greater insights than ever before.

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  • Akamai - full banner - 6-5-17
  • Alphonso Debuts Real-Time TV Ad Analysis and Closed Loop Attribution Service

    TV data company Alphonso has debuted Alphonso Insights, which provides advertisers and agencies with real-time analysis of TV ads along with closed loop attribution. The benefit for buyers is to better understand the performance of their ads and how well they stand up to those of competitors. Over 2,500 end users from 200 different advertisers and agencies have been using Alphonso Insights during its beta period.

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  • Akamai - full banner - 6-5-17
  • VideoNuze Podcast #364: Top Takeaways from Industry Conferences

    I’m pleased to present the 364th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First, Colin and I are proud to announce our very first podcast sponsor, Akamai Technologies, which will show its Media Acceleration capabilities and range of cloud-based solutions at the NABShow in Las Vegas, in booth SL3324. Click here to schedule a meeting.

    Colin was in London for the TV Connect show earlier this week and on today’s podcast, he shares his 3 top takeaways. Meanwhile earlier this week I was in NYC for the Advanced Advertising conference and I then share my 3 top takeaways.

    As you’ll hear, data was on both of our lists. Interestingly though, our conversation reveals a very different approach to how users’ data is being treated. Colin elaborates on the General Data Protection Regulation (“GDPR”), which will enforce minimum collection standards on Internet companies in Europe, whereas just this week, the U.S. House voted to repeal the broadband privacy rules.

    Listen in to learn more!
     
    Click here to listen to the podcast (24 minutes, 3 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • VertaMedia - full banner - 4-3-17
  • Metadata Provider Gracenote Introduces Suite of Video, Music and Sports Products

    Online video, music and sports experiences are poised to become even richer and more personalized as metadata provider Gracenote announced today a suite of new data products for each market. The data are meant to support entertainment providers’ and device makers’ voice and text search, user experiences and personalized recommendations.

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  • Beachfront - full banner - 3-26-17
  • VidMob Powers Self-Service Ad Platform for Snapchat

    VidMob, whose platform provides clients access to thousands of video post-production professionals, is expanding its scope, announcing this morning that it is launching a self-service ad platform for Snapchat. This means that small-to-medium sized businesses will be able to buy, create and manage video ad campaigns through one interface. To date only larger brands and agencies have been able to buy Snap Ads.

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  • Beachfront - full banner - 3-26-17
  • Interview with Synacor’s CEO, Himesh Bhise

    Synacor is a company that has flown a bit below the radar, but is playing a pivotal, behind-the-scenes role in enabling TV Everywhere and single sign-on across multiple devices, including Apple TV. Synacor’s CEO Himesh Bhise caught me up on the company’s activities and his thoughts on where the TV industry is heading. Following is an edited transcript.

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  • Akamai - full banner - 6-5-17
  • New Extreme Reach e-Book Urges Centralized Approach to Video Ad Fulfillment

    Extreme Reach has released a new e-Book, “Video Ad Streaming: A Simple Change that Will Set a New Industry Standard,” highlighting the inefficiencies of current cross-screen video ad fulfillment and urging a modern approach with ad creative centrally managed and accessible.  

    The e-Book identifies the core problem of siloed TV and video workflows, which result in TV ads that are widely used online to be duplicated and re-formatted repeatedly. All of this causes major delays in getting the right ad to the right place at the right time.

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  • VertaMedia - full banner - 4-3-17
  • New Brightcove Manifesto Addresses Online Video’s Challenging Economics

    Brightcove has published a manifesto highlighting ad-supported online video’s challenging economics and proposing improved viewing experiences, ad optimization and reduced operational complexity as critical solutions. While observing that online video usage has clearly “crossed the chasm” to become a mainstream experience, the manifesto notes that “the extreme concentration of ad dollars among a few mega companies” (citing Morgan Stanley research that 85% of incremental spending goes to Google and Facebook) will ultimately mean fewer content options.

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  • IBM Cloud Video - full banner - 4-24-17
  • Perspective What's this? Going Flash-Free with Video: Transitioning Successfully

    As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes. Apple has led the charge in driving the need for this change by disabling Flash by default in Safari 10, and Chrome, Firefox, and Microsoft’s Edge are quickly following suit. Some media companies migrated to HTML5 video players in early 2016 in anticipation of these industry-wide changes, but others have remained in a ‘wait-and-see’ mode to see if Flash really is going away.

    Companies that haven’t moved to an HTML5 video player are now stuck between a rock and a hard-place. For them, its either risk the impact of Flash being disabled and react as needed, or remove this risk at the expense of making this migration an immediate priority. The reticence of those that remain reliant on Flash has to do with not being able to properly evaluate the risk and effort involved.

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  • VertaMedia - full banner - 4-3-17
  • Comcast Technology Solutions Expands the Video Platform

    Comcast Technology Solutions, a division of Comcast Cable which was formed last Fall, has announced an expansion of its the Video Platform solution to support multiple monetization models as well as complete video processing, management, multi-CDN distribution and playout. In addition, the Video Platform includes out-of-the-box templates for front-end user experience with partners Accedo and You.i TV, which can be fully customized.

    The Video Platform builds on capabilities of thePlatform, which Comcast acquired back in 2006, along with multiple other technologies now under the Comcast Technology Solutions roof.

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  • IBM Cloud Video - full banner - 4-24-17
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